Cultura Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cultura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 Cultura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cultura has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, New Relic APM for Application Performance Management in 2016, Aptean Assortment Planning for Assortment Planning in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cultura is running and its propensity to invest more and deepen its relationship with Microsoft , ClaraNET , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cultura revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cultura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Assortment Planning | Assortment Planning | ERP Services and Operations | n/a | 2021 | 2022 | In 2021, Cultura selected Aptos' Merchandise Financial Planning and Assortment Planning modules to create localized assortments and optimise omnichannel merchandising across its French stores and e-commerce channels. Following the October 2021 announcement and the acquisition of Aptos/TXT Retail planning assets, those planning products were consolidated into Aptean Assortment Planning, aligning Cultura with the Aptean Assortment Planning portfolio in support of merchandising and planning activities. The implementation centered on two explicit functional components, Merchandise Financial Planning and Assortment Planning, deployed to enable assortment localization and financial rollup for merchandise assortments. Aptean Assortment Planning was configured to support category-aligned workflows such as assortment curation, merchandising plan alignment with financial targets, and store and channel level assortment differentiation, reflecting standard capabilities for Assortment Planning solutions. Operational coverage targeted merchandising and planning teams across France, spanning physical store assortments and the e-commerce catalog, with the solution intended to coordinate omnichannel assortment rules and localized inventory planning. Integrations were implemented at the workflow level to feed assortment outputs into merchandising execution and e-commerce channels, maintaining alignment between financial plans and assortment definitions. Governance and process changes emphasized centralized financial planning combined with localized assortment decisioning, introducing structured approval and calendar-driven planning cycles for category managers and store planners. The adoption positioned Cultura to use Aptean Assortment Planning as the core merchandising and planning system for France, supporting standardized assortment governance and localized assortment creation. |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Core HR | HCM |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2013 | 2013 |
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Payment Processing | ERP Financial Management |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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