Cultura
Cultura Technographics
Cultura Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cultura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 Cultura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cultura has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2013, Sage HRMS for Core HR in 2013, Aptean Assortment Planning for Assortment Planning in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cultura is running and its propensity to invest more and deepen its relationship with Sage , Octave , Ingenico Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cultura revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cultura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cultura Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Cultura implemented Sage Business Cloud X3 (ex Sage ERP X3) as its core ERP Financial platform. The deployment targeted the France-based retail group with approximately 4,500 employees and was positioned to support finance operations and partner relationship follow up workflows.
The implementation was executed using Sage Business Cloud X3 version 6.20 in the finance information system and was configured to manage core financial modules typical of ERP Financial systems, including general ledger, accounts payable, accounts receivable, cash management and statutory reporting, while supporting transactional accounting workflows and financial period controls.
Sage Business Cloud X3 was integrated with Culturas retail payment environment labeled SI Encaissement, specifically Générix GccLocalPOS 3.80, Ingenico axis k4 and Aveo onus, and connected with HR systems SAGE HRM, Horoquartz and Edoceo Elmg. Decision support data and aggregated financial reporting were delivered into the SI DECISIONNEL based on Microstrategy, enabling consolidated reporting across finance, payment transactions and HR feeds.
Governance focused on master data control for partners, defined transactional interface rules between point of sale, HR and finance systems, and process orchestration for partner relation tracking within the finance information system. The implementation documented integration touch points into Microstrategy for analytics and maintained role based segregation of duties across finance and HR workflows.
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2013 | 2013 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage HRMS | Core HR | HCM | n/a | 2013 | 2013 |
In 2013, Cultura implemented Sage HRMS to centralize Core HR functions across its retail organization. The Sage HRMS deployment was positioned to consolidate employee master data, standardize personnel administration, and establish core HR workflows for hiring, absence tracking, and role based records management.
Configuration work focused on standard Core HR modules, including employee records, organizational structure, absence and leave management, and configurable HR workflows. Time and training capabilities were handled through integrated specialist systems, with Horoquartz managing time and attendance and Edoceo Elmg addressing learning management, while Sage HRMS provided the central personnel master and HR process orchestration.
Sage HRMS was integrated into Cultura's wider IT ecosystem, linking HR data to the finance system SAGE X3 V6.20 for cost center and payroll accounting reconciliations, and to Microstrategy for decision support and HR reporting. The implementation environment also sat alongside partner facing payment and POS systems such as Générix GccLocalPOS 3.80, Ingenico axis k4, and Aveo onus which were part of the company's partner relation tracking architecture.
Governance centered on centralized HR data ownership, role based access controls, and process alignment between corporate HR and store operations, with data handoffs defined between Sage HRMS, Horoquartz, and Edoceo Elmg. The rollout emphasized integration points for operational reporting and finance reconciliation, with governance processes established to manage employee master changes and reporting consumption via Microstrategy.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Assortment Planning | Assortment Planning | ERP Services and Operations | n/a | 2021 | 2022 |
In 2021, Cultura selected Aptos' Merchandise Financial Planning and Assortment Planning modules to create localized assortments and optimise omnichannel merchandising across its French stores and e-commerce channels. Following the October 2021 announcement and the acquisition of Aptos/TXT Retail planning assets, those planning products were consolidated into Aptean Assortment Planning, aligning Cultura with the Aptean Assortment Planning portfolio in support of merchandising and planning activities.
The implementation centered on two explicit functional components, Merchandise Financial Planning and Assortment Planning, deployed to enable assortment localization and financial rollup for merchandise assortments. Aptean Assortment Planning was configured to support category-aligned workflows such as assortment curation, merchandising plan alignment with financial targets, and store and channel level assortment differentiation, reflecting standard capabilities for Assortment Planning solutions.
Operational coverage targeted merchandising and planning teams across France, spanning physical store assortments and the e-commerce catalog, with the solution intended to coordinate omnichannel assortment rules and localized inventory planning. Integrations were implemented at the workflow level to feed assortment outputs into merchandising execution and e-commerce channels, maintaining alignment between financial plans and assortment definitions.
Governance and process changes emphasized centralized financial planning combined with localized assortment decisioning, introducing structured approval and calendar-driven planning cycles for category managers and store planners. The adoption positioned Cultura to use Aptean Assortment Planning as the core merchandising and planning system for France, supporting standardized assortment governance and localized assortment creation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Editing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Cultura
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cultura Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cultura IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cultura digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Cultura Technographics
Cultura is a Retail organization based in France,
with around 4500 employees and annual revenues of $500.0 million.
Cultura operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), Sage HRMS and Aptean Assortment Planning,
covering areas like ERP Financial, Core HR and Assortment Planning .
Cultura has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage and Aptean.
Cultura recently adopted applications including
Mirakl Marketplace Platform in 2023, Antidot Afs@Store in 2023 and Aptean Assortment Planning in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cultura’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cultura’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cultura technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.