Amsterdam, 1074 VM,
Netherlands
Cultuurmarketing Technographics
Cultuurmarketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cultuurmarketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Cultuurmarketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cultuurmarketing has purchased the following applications: Exact Online for ERP Financial in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cultuurmarketing is running and its propensity to invest more and deepen its relationship with Exact Software , Google , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cultuurmarketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cultuurmarketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cultuurmarketing Tech Stack and Enterprise Applications
Cultuurmarketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Cultuurmarketing implemented Exact Online as its ERP Financial solution. Cultuurmarketing is a Netherlands-based professional services firm with 10 employees, and the deployment reflects a small-business cloud approach to accounting and finance management. Exact Online is used on their website and operates as a web-accessible SaaS instance to centralize transactional finance activity.
The implementation emphasized core ERP Financial capabilities, including bookkeeping, invoicing, bank reconciliation, and statutory reporting workflows typical for an accounting and finance application. The Exact Online instance supports finance and operations functions across the firm, consolidating invoice lifecycle and transactional entry through the web interface. Governance focused on streamlining day-to-day financial processes and centralizing financial records for a single-entity professional services operation.
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Cultuurmarketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Cultuurmarketing implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment serves the firm’s 10 employees in the Netherlands and is referenced in site assets, indicating Google Workspace integration with the company domain and web footprint. The rollout established cloud email, directory, and collaboration as the backbone of internal and client-facing communications.
The Google Workspace (Formerly Google G-Suite) implementation centers on core Collaboration modules including Gmail for email routing, Google Calendar for scheduling, Google Drive and Shared Drives for file storage, and Google Docs, Sheets and Slides for collaborative content creation, with administration managed through the Admin console. Operational coverage spans client communications, project coordination, and content production typical to a small professional services firm, supported by centralized account provisioning and domain management evident from the website integration. Governance is aligned to standard Workspace controls for user access and basic data governance consistent with the Collaboration category.
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Cultuurmarketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Cultuurmarketing implemented Hotjar on its public website to capture behavioral analytics and on-page user feedback, aligning the deployment with its Customer Experience objectives. The implementation uses the Hotjar JavaScript snippet deployed at the site level, enabling client-side session recordings and aggregated interaction mapping without introducing server-side infrastructure changes.
Hotjar is configured to provide heatmaps, session recordings, funnel and form interaction analysis, and on-site feedback modules to support web optimization work. Operational ownership is centered on the marketing and UX responsibilities within the small professional services team, with the tool used to inform content, user interface adjustments, and conversion-focused workflows rather than enterprise integration or backend system orchestration.
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Sales Automation | CRM |
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2020 | 2020 |
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Cultuurmarketing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Cultuurmarketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Cultuurmarketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cultuurmarketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||