Currency
8930 East Raintree Drive,
Scottsdale, 85260, AZ,
United States
Scottsdale, 85260, AZ,
United States
1 844-724-7376
Professional Services
Currency Technographics
Currency Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Currency and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Currency employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Currency has purchased the following applications: LinkedIn Recruiter for Talent Sourcing in 2019, Hotjar for Customer Experience in 2021, Atlassian Jira Service Desk for IT Service Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Currency is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Currency revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Currency intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Currency Tech Stack and Enterprise Applications
Currency HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | LinkedIn Recruiter | Talent Sourcing | HCM | n/a | 2019 | 2019 |
In 2019, Currency implemented LinkedIn Recruiter as part of its Talent Sourcing strategy to rapidly scale the sales organization while building a reusable candidate pipeline. The deployment complemented LinkedIn Jobs as the primary postings channel and was driven by a two-person talent acquisition team at the 350-employee equipment financing firm.
Configuration centered on using LinkedIn Jobs for 100% of external openings, sponsoring high-priority posts to increase engagement, and leveraging LinkedIn Recruiter search capabilities to run “ideal candidate” queries that matched profiles to top performer attributes. The team standardized personalized outreach using InMail within LinkedIn Recruiter to improve response rates and maintain a single workspace for sourcing, outreach, and candidate tracking.
Operational scope covered the talent acquisition function and the sales organization, with recruiting workflows centralized on the LinkedIn platform to support rapid hiring needs and ongoing pipeline generation. Governance and process changes included a mandate to post all roles to LinkedIn Jobs, prioritize sponsored advertising for critical roles, and adopt consistent candidate messaging templates and search criteria to preserve employer brand and sourcing efficiency.
Results reported by the team were explicit, with 26 hires to the sales force achieving over 50% team growth in one year, 81% of new hires sourced through LinkedIn, and 44% of LinkedIn applicants identified as passive candidates. LinkedIn Recruiter and LinkedIn Jobs were cited as the main products enabling the concentrated Talent Sourcing activity.
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Currency CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Currency implemented Hotjar on its public website, deploying the Hotjar application as a Customer Experience tool to capture behavioral data and on-page user feedback. The implementation is focused on client-side instrumentation, embedding the Hotjar JavaScript snippet across site pages to enable session recordings, heatmaps, funnels, and in-page feedback widgets for qualitative and behavioral analytics.
The deployment emphasizes standard Customer Experience capabilities, including session replay and heatmap analysis, integrated survey and feedback collection, and event-level behavior tracking to inform UX and product decisions. Configuration appears to be managed at the page level through the site template, enabling targeted capture on conversion flows and key customer journeys.
Operational scope is site-wide for the public web properties, with access and analysis oriented toward product, UX, and marketing functions for behavioral analysis and conversion optimization. Governance and rollout are handled through web engineering for instrumentation and by product and experience teams for analysis and feedback triage, with feature configuration performed inside the Hotjar console rather than through named external integrations.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Currency ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2020 | 2020 |
In 2020, Currency deployed Atlassian Jira Service Desk to provide customer-facing support via the company website. Currency implemented Atlassian Jira Service Desk as its IT Service Management platform to centralize ticket intake, request tracking, and fulfillment across customer support and internal IT functions.
The implementation emphasizes a public request portal embedded on the website, a self service knowledge base, a service catalog for common requests, and automated ticket workflows with SLA definitions and priority routing. Atlassian Jira Service Desk was configured to support incident and request management, workflow automation, and request type mapping aligned with professional services delivery tasks.
Operational coverage focuses on customer support and internal IT support teams, with the web portal acting as the primary intake channel and a centralized ticket lifecycle for escalation and resolution. Governance centered on standardized request templates, defined escalation paths, and role based permissions to ensure consistent handling of customer inquiries and professional services requests.
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Currency PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Currency IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Currency
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Currency Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Currency IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Currency digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Currency Technographics
Currency is a Professional Services organization based in United States,
with around 350 employees and annual revenues of $50.0 million.
Currency operates a diverse technology stack with applications such as
LinkedIn Recruiter, Hotjar and Atlassian Jira Service Desk,
covering areas like Talent Sourcing, Customer Experience and IT Service Management.
Currency has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contentsquare and Atlassian.
Currency recently adopted applications including
Cloudflare CDN in 2022, Hotjar in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Currency’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Currency’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Currency technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.