Walnut, 94103, CA,
United States
Cycling '74 Technographics
Cycling '74 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cycling '74 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Cycling '74 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cycling '74 has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2008, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Zendesk Service for Customer Support in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cycling '74 is running and its propensity to invest more and deepen its relationship with Oracle , Google , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cycling '74 revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cycling '74 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cycling '74 Tech Stack and Enterprise Applications
Cycling '74 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008, Cycling '74 implemented Oracle NetSuite ERP to centralize finance and accounting for its United States based consumer packaged goods business. The deployment targeted core ERP Financial functions including transactional accounting, consolidated ledgers, and financial reporting. Oracle NetSuite ERP was provisioned as the primary cloud platform for the company's accounting and order related finance activities.
Configuration work emphasized general ledger design, accounts receivable, accounts payable, billing, and order management workflows consistent with ERP Financial capability sets. The implementation included role based access controls, chart of accounts structuring, automated journal processing, and period close checklists to support recurring close and audit ready financial records.
The deployment used Oracle NetSuite ERP as a multi tenant cloud SaaS application, providing centralized financial records and web based administration for finance and operations teams. The architecture centered on a single system of record for transactional posting and consolidated reporting across the small enterprise.
Operational scope covered accounting, purchasing, and order management functions across Cycling '74 corporate operations, with finance and operations users as the primary operators. Governance established finance process owners and system administration roles to manage chart of accounts changes, user provisioning, and month end workflows.
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Cycling '74 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Cycling '74 implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities across its approximately 30 person organization. The deployment established a domain-based Google Workspace tenancy to centralize company email, calendar, and document collaboration, and to manage user accounts and security through the Google Admin console.
The implementation uses core Google Workspace modules, including Gmail, Google Drive, Google Docs, Google Sheets, Google Calendar, and Google Meet, to support communications, content creation, and scheduling for business functions such as product development and customer support. Google Workspace (Formerly Google G-Suite) is also used in connection with Cycling '74's public website to route contact and administrative email, and governance is enforced via role-based administration, group sharing controls, and domain-level settings to standardize collaboration and access.
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Cycling '74 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2014 | 2014 |
In 2014, Cycling '74 implemented Zendesk Service for Customer Support. Cycling '74 deployed Zendesk Service on its public website to centralize customer support interactions and to provide self-service resources to product users, establishing a direct relationship between Cycling '74 Zendesk Service Customer Support and its customer service function.
The implementation focused on core Customer Support capabilities typical of the category, including ticketing, a searchable knowledge base, and a website support widget, with configuration of workflow automation, macros, role based access, and reporting to manage inbound web and email inquiries. Support operations were organized around a centralized support team within the company, with governance attention on ticket routing and escalation workflows to standardize response handling using Zendesk Service.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Cycling '74 PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Cycling '74 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Cycling '74
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Technical Support Manager | Manager | IT | |
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Business Operations Manager / Finance Director | Director | Finance | |
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Director of Communications | Director | Marketing | |
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Apps Being Evaluated by Cycling '74 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||