Dafiti México
Avenida Horacio 340,
Miguel Hidalgo, x, D.F,
Mexico
Miguel Hidalgo, x, D.F,
Mexico
52 55 4750 5000
Consumer Packaged Goods
Dafiti México Technographics
Dafiti México Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dafiti México and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Dafiti México employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dafiti México has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2021, Clearsale for eCommerce Fraud Protection in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dafiti México is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce , Clearsale or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dafiti México revenues, which have grown to $230.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dafiti México intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dafiti México Tech Stack and Enterprise Applications
Dafiti México ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Dafiti México implemented Oracle NetSuite ERP as its ERP Financial platform for the companys Mexico finance organization. The deployment established a cloud-hosted financial backbone supporting core accounting and transactional finance functions across corporate finance and accounting teams.
The Oracle NetSuite ERP implementation concentrated on core modules including general ledger, accounts payable, accounts receivable, fixed assets and financial reporting, with configuration for statutory reporting and chart of accounts standardization. Workflows were instrumented for automated journal processing, approval routing and period close orchestration, and financial controls were enforced through role-based access and approval hierarchies.
Deployment used the cloud SaaS model native to Oracle NetSuite ERP, leveraging standard API and batch file integration patterns for downstream data exchange and reporting exports. Operational scope covered finance, accounting, treasury and tax functions within Dafiti México, and governance emphasized a centralized chart of accounts, staged rollout of month-end close and accounts payable workflows, and auditability across the implemented ERP Financial modules.
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Dafiti México AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Dafiti México deployed Salesforce Chat (formerly Salesforce Live Agent) on its public-facing e-commerce site. The deployment uses Salesforce Chat within the Chatbots and Conversational AI category to provide embedded, real-time web chat interactions for shoppers on dafiti.com.mx, with implementation scoped to handle on-site customer inquiries related to orders, returns, and product questions.
Configuration work focused on the embedded chat widget, agent console configuration, routing rules, session transcript capture, and standardized chat scripts to support consistent agent responses. The implementation leverages common Chatbots and Conversational AI capabilities such as proactive chat invites, scripted automation for first-contact handling, and agent handoff workflows to streamline e-commerce support interactions.
Operational coverage is centered on Dafiti México customer support and e-commerce contact center functions, with live sessions routed to support agents through the Salesforce Chat console on the website. Data capture and transcript logging are implemented at the chat session level to preserve conversation history for follow-up and case handling within Dafiti México operational processes.
Governance and rollout emphasized chat script content management, routing rule ownership, escalation pathways, and phased agent onboarding to align chat operations with established service workflows. The implementation narrative centers on site-embedded conversational tooling and operationalizing Salesforce Chat for mid-market e-commerce support in Mexico.
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Dafiti México eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clearsale | Legacy | Clearsale | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021, Dafiti México implemented Clearsale on its website to address online transaction risk, deploying Clearsale as an eCommerce Fraud Protection solution. The implementation centers on front-end integration to submit order and behavioral signals from the storefront to Clearsale for automated risk evaluation and case handling. Clearsale is referenced by name within the platform configuration for order scoring and decisioning workflows.
The Clearsale deployment includes customary eCommerce Fraud Protection capabilities such as machine learning risk scoring, device and behavioral intelligence, and a manual review queue for high risk orders. Configuration work focused on score thresholds and routing rules to separate automated declines, accepts, and items flagged for human review, and the platform was instrumented to receive order-level data from the shopping journey. The setup emphasizes real-time decisioning for checkout flows and analyst-led review of flagged transactions.
Operational coverage is centered on the Dafiti México e-commerce channel and touches payments, customer service, and fraud operations teams that manage review queues and disposition policies. Governance changes included rule tuning and operational processes for analysts to adjudicate flagged orders and to update scoring thresholds based on observed patterns. The narrative documents a site-level implementation of Clearsale as the eCommerce Fraud Protection component supporting online order risk management for Dafiti México.
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Dafiti México CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dafiti México ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Dafiti México
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Co-Founder and Director | Director | Finance | |
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Co-Founder & Commercial Director | Director | Finance | |
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Co-founder and COO Mexico | CXO | Finance | |
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Apps Being Evaluated by Dafiti México Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dafiti México IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dafiti México digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dafiti México Technographics
Dafiti México is a Consumer Packaged Goods organization based in Mexico,
with around 500 employees and annual revenues of $230.0 million.
Dafiti México operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Salesforce Chat (formerly Salesforce Live Agent) and Clearsale,
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce Fraud Protection.
Dafiti México has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Salesforce and Clearsale.
Dafiti México recently adopted applications including
Salesforce Chat (formerly Salesforce Live Agent) in 2021, Clearsale in 2021 and Adjust in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dafiti México’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dafiti México’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dafiti México technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.