Danone Germany
Danone Germany Technographics
Danone Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Danone Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Danone Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Danone Germany has purchased the following applications: Kofax ReadSoft Online for AP Automation in 2014, SAP SuccessFactors Employee Central for Core HR in 2014, HootSuite Heyday for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Danone Germany is running and its propensity to invest more and deepen its relationship with Tungsten Automation , SAP , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Danone Germany revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Danone Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Danone Germany Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax ReadSoft Online | AP Automation | ERP Financial Management | n/a | 2014 | 2014 |
In 2014 Danone Germany implemented Kofax ReadSoft Online as an AP Automation solution to centralize invoice capture and to assist month-end close activities across its finance organization. The deployment focused on accounts payable processing workflows, supporting purchase order and non-purchase order invoices and handling stock invoices for the baby and medical division.
Kofax ReadSoft Online was configured to support core AP capabilities including automated invoice recognition, validation against purchase orders, routing for supervisor approval, processing of payment batches, and bank statement handling. The implementation also designated key-user responsibilities in SAP Fi/Co to maintain master data alignment and exception handling, and provided operational support functions for the accounts payable supervisor and finance manager.
The implementation operated alongside existing tools and interfaced with SAP Fi/Co and JD Edwards for financial posting and reconciliation, and exchanged data with Probuyer, OR Soft, and Excel-based files for procurement and reporting workflows. These integrations enabled invoice lifecycle continuity from purchase order receipt through payment processing within the AP Automation landscape.
Operational ownership rested with the accounts payable department in Germany, with explicit involvement in assisting audits for the baby and medical division and in month-end close procedures. The configuration emphasized role-based approvals, exception routing, and key-user led SAP Fi/Co governance to sustain invoice throughput and audit traceability.
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2005 | 2005 |
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ERP Financial | ERP Financial Management |
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2020 | 2021 |
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Expense Management | ERP Financial Management |
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2010 | 2010 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Danone Germany implemented SAP SuccessFactors Employee Central. The deployment established a cloud-based Core HR platform to centralize employee master data and organizational structure for its approximately 1,000 employees in Germany.
The implementation concentrated on Core HR capabilities including employee profile management, organizational management, position and job structures, and absence and time-off frameworks, with configuration of standard HR business rules and data fields. Implementation also enabled manager and employee self-service workflows, role-based access controls, and configurable approval chains to support routine HR lifecycle processes and maintain data consistency.
Operational scope covered HR administration, workforce data governance, and manager-driven HR processes within Danone Germany, impacting HR operations and talent administration. Governance measures emphasized centralized HRIS ownership, configuration controls, and role-based workflow governance to enforce data accuracy and process compliance.
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Core HR | HCM |
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2014 | 2014 |
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Learning and Development | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2015 | 2015 |
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Onboarding | HCM |
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2017 | 2018 |
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Recruiting Chatbot | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Talent Management | HCM |
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2019 | 2020 |
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Workforce Analytics | HCM |
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2019 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HootSuite | Legacy | HootSuite Heyday | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Danone Germany deployed HootSuite Heyday to introduce conversational customer touchpoints, the implementation was positioned under Chatbots and Conversational AI for sales and support use cases. The HootSuite Heyday deployment targeted orchestration of one to one conversational flows across customer engagement channels and was scoped to support sales enablement and support triage for the German business unit.
The implementation centered on conversational AI and automation modules, including intent classification, dialog management, automated response templates, and agent handoff controls. Configurations emphasized orchestrating conversational workflows with rule based routing and template libraries to align bot behavior with Danone Germany sales scripts and support processes, while preserving human escalation paths. Heyday’s platform combines conversational AI and automation with sales and support teams, a capability set reflected in the deployed solution.
The Heyday platform supports e-commerce and customer relationship management integrations such as Shopify, Lightspeed, and Magento, enabling conversational workflows to surface cart and order context where connected. Operational coverage focused on cross functional use across sales and customer support teams, with centralized conversational governance and template management to ensure consistent messaging across channels and reduce fragmentation of customer interactions.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2018 | 2018 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Intelligent Document Processing | Content Management |
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2010 | 2011 |
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Web Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2004 | 2004 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2014 | 2014 |
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Financial Consolidation and Close | EPM |
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2014 | 2014 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2015 | 2015 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Danone Germany
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Danone Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Danone Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Danone Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Danone Germany Technographics
Danone Germany is a Healthcare organization based in Germany,
with around 1000 employees and annual revenues of $350.0 million.
Danone Germany operates a diverse technology stack with applications such as
Kofax ReadSoft Online, SAP SuccessFactors Employee Central and HootSuite Heyday,
covering areas like AP Automation, Core HR and Chatbots and Conversational AI.
Danone Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tungsten Automation, SAP and HootSuite.
Danone Germany recently adopted applications including
commercetools Commerce in 2022, DocuSign eSignature in 2021 and ContactPigeon Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Danone Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Danone Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Danone Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.