Dansk Supermarked A/S
Rosbjergvej 33,
Brabrand, 8220,
Denmark
Brabrand, 8220,
Denmark
+45 87 78 50 00
Consumer Packaged Goods
Dansk Supermarked A/S Technographics
Dansk Supermarked A/S Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dansk Supermarked A/S and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42500 Dansk Supermarked A/S employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dansk Supermarked A/S has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2007, UKG Workforce Central (ex Kronos Workforce Central) for Workforce Management in 2016, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dansk Supermarked A/S is running and its propensity to invest more and deepen its relationship with SAP , UKG , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dansk Supermarked A/S revenues, which have grown to $8.48 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dansk Supermarked A/S intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dansk Supermarked A/S Tech Stack and Enterprise Applications
Dansk Supermarked A/S ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2007 | 2007 |
In 2007 Dansk Supermarked A/S implemented SAP ERP ECC 6.0 to centralize group financial management under the ERP Financial category. The deployment established a centralized SAP Financials instance to consolidate accounting and financial reporting for the Group's six supermarket chains Net, Bilka, Føtex, Salling, Clothes & Shoes and AZ, targeting corporate finance, controllership, treasury and statutory reporting across the group's Danish operations. The decision to deploy SAP ERP ECC 6.0 was presented as the foundation to drive the Group's economy and help increase business growth.
Configuration emphasized core ERP Financial capabilities typical for a SAP Financials rollout, including general ledger, accounts payable, accounts receivable, asset accounting and controlling modules, together with financial reporting and period close orchestration. The system was provisioned to serve finance and accounting departments across each chain, unifying chart of accounts and fiscal calendars to standardize financial processes and consolidate group reporting. Governance centered on centralized finance process ownership, consolidated reporting and aligned close workflows to support enterprise financial operations for Dansk Supermarked A/S.
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Dansk Supermarked A/S HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central (ex Kronos Workforce Central) | Workforce Management | HCM | n/a | 2016 | 2016 |
In 2016, Dansk Supermarked A/S implemented UKG Workforce Central (ex Kronos Workforce Central) to standardize Workforce Management across its retail operations. The deployment was announced as part of Kronos customer signings in the first quarter of Fiscal 2016, positioning the UKG Workforce Central application as the core platform for timekeeping and scheduling across the group.
The implementation focused on standard Workforce Management functional modules, including time and attendance, employee scheduling, absence and leave management, and labor analytics for roster optimization. UKG Workforce Central was configured to support store-level scheduling rules, pay rule enforcement, and centralized roster visibility, aligning with typical workforce management workflows for large retail chains.
Operational coverage included store operations and back-office workforce administration for Dansk Supermarked A/S formats, including Bilko and føtex locations, with impacts on store managers, HR administration, and operational workforce planning. The deployment emphasized role-based access and centralized configuration of scheduling policies, while enabling store-level managers to manage daily rosters and exceptions.
Governance was organized around centralized policy configuration and decentralized execution, using UKG Workforce Central to enforce consistent scheduling and attendance rules across formats. The rollout narrative aligns with Kronos’s broader first quarter 2016 customer activity, reflecting a centralized Workforce Management implementation model applied to a major Danish retailer.
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Workforce Management | HCM |
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2016 | 2016 |
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Dansk Supermarked A/S Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Dansk Supermarked A/S implemented Microsoft 365. Microsoft 365 is deployed as a Collaboration platform and is referenced in the company website source, indicating Microsoft 365 services are surfaced in public-facing web assets. The retailer, with approximately 42,500 employees, uses Microsoft 365 to provide enterprise collaboration and productivity services across corporate functions and retail operations.
The Microsoft 365 deployment leverages core Collaboration capabilities including Exchange Online email, Microsoft Teams for synchronous collaboration, and SharePoint Online with OneDrive for document management and content collaboration. Architectural design follows a tenant-based cloud model with centralized tenant administration and identity management to unify email, document libraries, and team collaboration across departments. Governance and operational controls focus on IT-managed provisioning, access controls and content governance workflows to support corporate communications and store-level coordination while surfacing Microsoft 365 Collaboration functionality on the public website.
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Dansk Supermarked A/S IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Dansk Supermarked A/S
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR, Group Senior Director for HQ, Commercial & e-Commerce. | Director | HR | |
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Group Senior Director, Head of Talent Management & Learning | Director | HR | |
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CHRO | CXO | HR | |
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Apps Being Evaluated by Dansk Supermarked A/S Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dansk Supermarked A/S IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dansk Supermarked A/S digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dansk Supermarked A/S Technographics
Dansk Supermarked A/S is a Consumer Packaged Goods organization based in Denmark,
with around 42500 employees and annual revenues of $8.48 billion.
Dansk Supermarked A/S operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, UKG Workforce Central (ex Kronos Workforce Central) and Microsoft 365,
covering areas like ERP Financial, Workforce Management and Collaboration.
Dansk Supermarked A/S has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, UKG and Microsoft.
Dansk Supermarked A/S recently adopted applications including
Amazon EC2 in 2018, UKG Workforce Central (ex Kronos Workforce Central) in 2016 and UKG Ready (ex Kronos Workforce Ready) in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dansk Supermarked A/S’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dansk Supermarked A/S’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dansk Supermarked A/S technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.