London, SE1 3UD,
United Kingdom
Datamaran Technographics
Datamaran Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Datamaran and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Datamaran employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Datamaran has purchased the following applications: Maxio (formerly Chargify) for Subscription and Recurring Billing in 2023, Hubspot Live Chat for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Datamaran is running and its propensity to invest more and deepen its relationship with Maxio , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Datamaran revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Datamaran intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Datamaran Tech Stack and Enterprise Applications
Datamaran ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Maxio | Legacy | Maxio (formerly Chargify) | Subscription and Recurring Billing | ERP | n/a | 2023 | 2023 |
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Datamaran AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Datamaran implemented Hubspot Live Chat on its website to provide real-time visitor engagement. The deployment uses Hubspot Live Chat within the Chatbots and Conversational AI category to capture leads, qualify inbound queries, and surface prioritized interactions to commercial teams. The implementation centers on an embedded website chat widget and conversational workflows configured to collect contact information and route common inquiries to scripted responses.
Hubspot Live Chat conversations feed into HubSpot contact timelines and the inbound conversation inbox, enabling marketing and sales follow-up and handoff across customer engagement workflows. Operational scope focused on the corporate website supporting marketing and sales functions, with configuration of chatflows, automated reply logic, and transcript logging to support ongoing customer engagement. Governance responsibility was positioned within marketing operations to manage chat content, response rules, and data capture controls consistent with web contact handling.
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Datamaran Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Datamaran implemented Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform. The Google Workspace (Formerly Google G-Suite) deployment is a cloud-native SaaS configuration tied to Datamaran's corporate domain and is referenced on the company website, indicating use of Google-hosted email and collaboration services for the organization.
Deployed for a 15-employee professional services firm headquartered in the United Kingdom, the implementation supports core business functions such as email, calendar, document authoring, file storage, and real-time collaboration. Operational governance aligns with small-organization practices, using centralized admin controls for user provisioning, domain management, and access controls, and the configuration reflects standard Collaboration workflows for internal communications and client deliverable production.
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Event Management | Collaboration |
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2018 | 2018 |
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Datamaran Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2022 | 2022 |
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Datamaran CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Datamaran TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Datamaran PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Datamaran IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Datamaran CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Datamaran
Apps Being Evaluated by Datamaran Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-04-20 | Datamaran | Evaluated | Ansys Inc. | ANSYS Icepak | Computational Fluid Dynamics (CFD) | PLM and Engineering |