AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Decathlon UK Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adyen Legacy Adyen Payment Processing ERP Financial Management n/a 2020 2020
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2022 2022
Payment Processing ERP Financial Management 2022 2022
Payment Processing ERP Financial Management 2020 2020
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HootSuite Legacy HootSuite Heyday Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022, Decathlon UK deployed HootSuite Heyday on its website as a web chat implementation. Decathlon UK implemented HootSuite Heyday, a Chatbots and Conversational AI application, to automate first‑line customer interactions on its UK ecommerce site. The implementation emphasizes conversational workflows, intent classification, knowledge base driven FAQ automation, templated responses, and automated escalation rules for handoff to human agents. HootSuite Heyday was embedded as a site chat widget and configured to serve product guidance, returns information, and general customer service inquiries using a mix of scripted flows and model assisted replies. Operational ownership is described at the site level, with the digital customer experience and ecommerce teams maintaining conversation playbooks, training data, and editorial control over responses. Rollout followed a phased approach to tuning intents and response accuracy, and conversational analytics were instrumented to monitor intent coverage and response quality.
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Endeca Analytics and BI Analytics and BI n/a 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2015 2015
Survey and Questionnaire Collaboration 2019 2019
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2021 2021
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Personalization and Product Recommendations eCommerce 2021 2021
Product Information Management eCommerce 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2023 2023
Customer Data Platform CRM 2019 2019
Customer Experience CRM 2021 2021
Customer Experience CRM 2021 2021
Digital Advertising Platform CRM 2016 2016
Marketing Analytics CRM 2016 2016
Marketing Analytics CRM 2022 2022
Partner Relationship Management CRM 2022 2022
Tag Management CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2015 2015
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloud Storage IaaS 2016 2016
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Application Firewalls (WAF) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Decathlon UK

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Decathlon UK Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Decathlon UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Decathlon UK digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Decathlon UK Technographics
Decathlon UK is a Retail organization based in United Kingdom, with around 2000 employees and annual revenues of $270.0 million.
Decathlon UK operates a diverse technology stack with applications such as Adyen, HootSuite Heyday and Oracle Endeca, covering areas like Payment Processing, Chatbots and Conversational AI and Analytics and BI.
Decathlon UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adyen, HootSuite and Oracle.
Decathlon UK recently adopted applications including Pipedrive CRM in 2023, Google Pay in 2022 and Apple Pay in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Decathlon UK’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Decathlon UK’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Decathlon UK technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.