Dentsu UK
10 Triton Street,
London, NW1 3BF,
United Kingdom
London, NW1 3BF,
United Kingdom
44 20 7070-7700
Professional Services
Dentsu UK Technographics
Dentsu UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3800 Dentsu UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dentsu UK has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, Workday Compensation for Compensation Management in 2022, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu UK is running and its propensity to invest more and deepen its relationship with Microsoft , Workday , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dentsu UK revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dentsu UK Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Dentsu UK implemented Microsoft Dynamics 365 for Finance and Operations as part of a Global Finance Transformation Programme. The Microsoft Dynamics 365 for Finance and Operations implementation targeted Americas, EMEA, and APAC and sought to unify DAN brands onto a single ERP Financial platform to provide standardized market level financial reporting and consistent finance processes across regions.
The deployment focused on ERP Financial capabilities including general ledger consolidation, standardized chart of accounts, statutory reporting configuration, and localized tax and legal configuration per market. The programme followed a rapid deployment methodology, limiting customization to required statutory and tax variations while maintaining a common finance platform for corporate finance and statutory reporting functions.
Test governance and execution were core to the rollout, with Test Plans and Test Schedules developed per market for end to end and UAT phases and global success criteria applied. Test artifacts, progress tracking and defect workflows were managed using Azure DevOps VSTS, markets defined non functional testing scope and automated regression test packs, and test scenarios and cases were produced and executed against agreed exit criteria.
Operational coordination included managing and co ordinating E2E and UAT testing cycles, facilitating defect management and triage meetings, and preparing Test Closure Reports at the end of formal test phases. An offshore team was initiated to handle regression and automation testing, the Test Manager reported execution statistics and defect commentary to senior leadership and the CFO, and production validation testing was co ordinated on go live day.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Compensation | Compensation Management | HCM | n/a | 2022 | 2023 |
In 2022, Dentsu UK implemented Workday Compensation for Compensation Management to centralize pay program administration across its HR and rewards function. The deployment covered Dentsu UK operations and approximately 3,800 employees, consolidating merit, bonus and equity planning workflows into a single compensation platform.
Workday Compensation was configured with standard Compensation Management capabilities including configurable merit and bonus programs, pay profile management, compensation statement generation and budgeting orchestration to support annual and ad hoc award cycles. The implementation emphasized manager salary planning tools, approval routing and auditability, and was designed to consume and export data feeds to align with core HR and payroll systems.
Governance established centralized compensation policies, approval hierarchies and audit trails, with HR owning configuration and managers executing pay decisions within Workday Compensation. The project reflected internal functional leadership experience in Workday compensation and benefits, embedding operational controls and role aligned workflows to support ongoing compensation administration.
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Core HR | HCM |
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2022 | 2023 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2023 |
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Workforce Analytics | HCM |
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2022 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Dentsu UK implemented Ruby Live Chat on its corporate website. The deployment positions Ruby Live Chat within the Chatbots and Conversational AI category to provide front-line website customer engagement and digital inquiry handling for Dentsu UK.
The implementation centers on a web-embedded Ruby Live Chat widget paired with an agent console, delivering real-time messaging, session routing, canned replies, and agent handoff capabilities consistent with Chatbots and Conversational AI solutions. Configuration work emphasized widget placement, role based agent queues, routing rules and conversation transcript capture to preserve context across sessions.
Operational scope is focused on Dentsu UK digital engagement across corporate marketing and client services channels within the United Kingdom. Governance included defining agent responsibilities, scripted workflows, response guidelines and training for digital engagement staff to manage inbound web chats through Ruby Live Chat.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Process Mining | Analytics and BI |
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2019 | 2019 |
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Process Mining | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Management | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Dentsu UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dentsu UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dentsu UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dentsu UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dentsu UK Technographics
Dentsu UK is a Professional Services organization based in United Kingdom,
with around 3800 employees and annual revenues of $900.0 million.
Dentsu UK operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Workday Compensation and Ruby Live Chat,
covering areas like ERP Financial, Compensation Management and Chatbots and Conversational AI.
Dentsu UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Workday and Ruby.
Dentsu UK recently adopted applications including
Workday Compensation in 2022, Workday HCM in 2022 and Workday Recruiting in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dentsu UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dentsu UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dentsu UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.