Desenio Group Technographics
Desenio Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Desenio Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 198 Desenio Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Desenio Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, FullStory for Customer Experience in 2022, Pathwire Mailgun for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Desenio Group is running and its propensity to invest more and deepen its relationship with Google , Microsoft , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Desenio Group revenues, which have grown to $123.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Desenio Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Desenio Group Tech Stack and Enterprise Applications
Desenio Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Desenio Group implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is cited on the company website and serves as the primary cloud productivity suite for the retailer.
The implementation configures core Google Workspace capabilities including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, and the Admin console to standardize communication, document collaboration, and calendar scheduling. Configuration centers on domain-managed email, shared drives for team content, and role-based access controls administered through the Admin console to support secure collaboration.
Operational coverage targets corporate functions across the retail organization, supporting teams such as marketing, merchandising, and customer support with real-time document collaboration, shared mailboxes, and centralized calendar management. Governance is executed via the Google Workspace Admin console for user provisioning, group management, and access policy enforcement consistent with Collaboration deployments.
Desenio Group uses Google Workspace (Formerly Google G-Suite), in the Collaboration category, to provide enterprise email, document collaboration, and scheduling services for internal business functions, and the public site reference confirms visible use of the platform on its web presence.
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Collaboration | Collaboration |
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2021 | 2021 |
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Desenio Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Desenio Group implemented FullStory on its public website. The FullStory deployment serves as a Customer Experience solution to capture session replay, clickstream and interaction data across the corporate web storefront. Instrumentation is implemented via client-side JavaScript snippets to record user journeys, custom events, and annotated session replays for analysis.
The implementation targets web-facing business functions including UX research, e-commerce product discovery, checkout troubleshooting and customer support issue investigation, enabling teams to reproduce behavioral issues and analyze funnels. Governance and operational controls include an event taxonomy, role-based access for product and support teams, and privacy filtering to reduce PII capture. The relationship is Desenio Group FullStory Customer Experience applied to web analytics and UX optimization for their retail website.
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Customer Support | CRM |
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2021 | 2021 |
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Desenio Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Desenio Group implemented Pathwire Mailgun for Transactional Email on their website. Desenio Group deployed Pathwire Mailgun, a Sinch product, to centralize transactional messaging tied to its ecommerce storefront.
The implementation leverages Transactional Email capabilities typical of the category, including SMTP relay and API based transactional sending, template management for standardized emails, and event webhooks for delivery, bounce, and complaint handling. Configuration work focused on domain authentication and sending infrastructure to ensure reliable delivery of order confirmations, shipping notifications, and account related messages.
Integration is explicitly with the Desenio Group website, positioning Pathwire Mailgun as the primary delivery engine for customer facing ecommerce workflows. Operational ownership is aligned with ecommerce and customer service processes, with governance centered on template control, suppression lists, and event monitoring to manage transactional email operations.
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Desenio Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Desenio Group
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Apps Being Evaluated by Desenio Group Executives
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