Designer Brands
810 DSW Drive,
Columbus, 43219, OH,
United States
Columbus, 43219, OH,
United States
1 614-237-7100
Retail
Designer Brands Technographics
Designer Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Designer Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14000 Designer Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Designer Brands has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2022, Benefitfocus Benefitplace for Benefits Administration in 2020, Emburse Chrome River Travel for Travel Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Designer Brands is running and its propensity to invest more and deepen its relationship with Oracle , Emburse , Benefitfocus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Designer Brands revenues, which have grown to $3.07 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Designer Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Designer Brands Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2022 | 2023 |
In 2022, Designer Brands implemented Oracle Cloud ERP as its core financial management platform. The Oracle Cloud ERP deployment targeted ERP Financial functions, centralizing general ledger, accounts payable, accounts receivable, fixed assets and financial close automation to standardize retail finance operations.
The Oracle Cloud ERP configuration emphasized cloud native automation and a quarterly enhancement cadence, with common ERP Financial workflows such as automated AP invoice processing, consolidated financial reporting and a centralized month end close. The implementation is credited with staffing efficiencies of 30%, enabling quarterly software enhancements and eliminating yearly infrastructure upgrades and costs.
The Oracle Cloud ERP rollout occurred alongside broader technology initiatives, including an upgrade of IBM Sterling Order Management to cloud infrastructure, a self-checkout program and digital e-commerce enhancements to the customer facing website and mobile application. Operational coverage for the ERP Financial deployment included corporate finance, accounting and close processes, and it was coordinated with retail store operations, merchandising and e-commerce teams to align financial flows across channels.
Governance for the program was led by the Chief Information Officer and established a recurring enhancement and governance cadence, with the organization also creating an AI council to develop AI policy and use case governance. The ERP Financial program was part of a broader technology modernization effort during a period that included four acquisitions which expanded owned brands.
Explicit outcomes reported from the concurrent initiatives include staffing efficiencies of 30% tied to the Oracle Cloud ERP implementation, IBM Sterling Order Management capacity growth from 40K orders per hour to an effectively unlimited cloud capacity, self-checkout reductions in staffing needs and a 40% improvement in conversion at checkout, and digital commerce enhancements attributed to a $200M improvement in sales conversion. Additional product development changes, such as 3-D sampling, produced savings of $100 per sample and approximately $3M annually while shortening design to production timelines by 10 weeks.
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benefitfocus | Legacy | Benefitfocus Benefitplace | Benefits Administration | HCM | n/a | 2020 | 2020 |
In 2020, Designer Brands implemented Benefitfocus Benefitplace for Benefits Administration. The cloud based, all in one benefits management platform centralizes enrollment and employee communications and serves the company benefits team alongside associates across its workforce.
Benefitfocus Benefitplace was configured to personalize communications and to target specific population segments via email, enabling delivery of custom videos that explain benefit options in the voice and style of Designer Brands. The implementation includes a fully customized enrollment portal design and enrollment workflows that clarify benefit options for associates while preserving brand familiarity.
Operational coverage focuses on HR and benefits administration functions, where the platform supports benefits selection, enrollment processing, and targeted communications to diverse employee segments. Population segmentation and branded content workflows suggest governance of messaging and eligibility data to ensure accurate targeting and consistent employee experience.
The configured Benefitfocus Benefitplace deployment enables more efficient communication and gives associates a clearer understanding of their benefits options, improving the quality of enrollment communications and the usability of the benefits selection process.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Chrome River Travel | Travel Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Designer Brands implemented Emburse Chrome River Travel to centralize travel and expense administration under a Travel Management program. The initiative involved Accounts Payable and Accounting teams at Designer Brands Inc in Columbus OH, with internal staff participating in configuration and operational rollout between June 2015 and September 2017.
Emburse Chrome River Travel was configured to support travel and entertainment expense processing, expense reporting, and approval workflow orchestration, aligned with corporate T and E policy controls. Implementation work included setup of expense report submission and routing, administration of the company travel program, and integration points for payment handling, consistent with standard Travel Management functional patterns.
Operational integration encompassed Accounts Payable payment flows and wire and credit card payment processing, reflecting explicit participation in both the travel expense software implementation and affiliated business processes. Governance activities focused on aligning AP procedures and travel policy enforcement, with accounting and AP teams operating as primary business functions responsible for day to day payment accuracy and program administration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2022 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Designer Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Designer Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Designer Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Designer Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Designer Brands Technographics
Designer Brands is a Retail organization based in United States,
with around 14000 employees and annual revenues of $3.07 billion.
Designer Brands operates a diverse technology stack with applications such as
Oracle Cloud ERP, Benefitfocus Benefitplace and Emburse Chrome River Travel,
covering areas like ERP Financial, Benefits Administration and Travel Management.
Designer Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Benefitfocus and Emburse.
Designer Brands recently adopted applications including
Oracle Cloud ERP in 2022, Oracle Cloud EPM in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Designer Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Designer Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Designer Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.