DEUTZ Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by DEUTZ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4548 DEUTZ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that DEUTZ has purchased the following applications: Hubspot CRM for CRM in 2021, SAP S/4 HANA for ERP Financial in 2015, SAP SuccessFactors Employee Central for Core HR in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems DEUTZ is running and its propensity to invest more and deepen its relationship with HubSpot, Inc., SAP, In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing DEUTZ revenues, which have grown to $409.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DEUTZ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Since 1876 DEUTZ engines have played a role in the mechanization and development of the Americas. DEUTZ Corporation is a sales, service, genuine parts and application engineering center for the Americas, supporting the DEUTZ product range of 25 - 830 hp diesel and natural gas engines. Located northeast of Atlanta, GA in the US, they employ nearly 4000 people covering all aspects of marketing and support.

Scope and Challenges

The German-based engine manufacturer went on a digital journey called "DEUTZ Digital 2020".

Atos won the engine manufacturer Deutz as an outsourcing customer in 2015. Over the next five years, the Cologne-based manufacturer will source data center services, SAP hosting, server capacities, and network services from Atos. The contract also includes end-user support and the operation of CAD applications.

Outcome and Implications

DEUTZ has chosen SAP S/4HANA, SAP Cloud Platform, and SAP SuccessFactors solutions to realize its digital transformation strategy. With SAP, DEUTZ has the right partner for its comprehensive end-to-end vision for a digital plant with new applications for the IoT, optimized financial processes and modern, continuous personnel management.

Through this standardization, the company hopes ultimately also lower costs. At the same time, the manufacturer also wants to advance the flexibility and agility of IT and thus support the core business. With the help of this new infrastructure, the second step is to improve the quality of services, which should then also lead to accelerated market entry times for new products.

Quotes

"All of our requirements will be fulfilled to a high degree in the future and our IT can respond flexibly and quickly to market developments," explains Margarete Haase, member of the Deutz AG Executive Board for the areas of finance, human resources, public and investor relations. 

"We are pleased to support Deutz AG in these key IT areas. The company is gaining in agility and benefits from transparent services and a strategic alignment of IT infrastructures, "says Winfried Holz, CEO Atos Germany.