DFDS A/S
DFDS A/S Technographics
DFDS A/S Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DFDS A/S and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 DFDS A/S employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DFDS A/S has purchased the following applications: Adonis Payroll for Payroll in 2013, Visma Retail Suite for Retail Management in 2010, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DFDS A/S is running and its propensity to invest more and deepen its relationship with Adonis , Visma , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DFDS A/S revenues, which have grown to $3.03 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DFDS A/S intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DFDS A/S Tech Stack and Enterprise Applications
DFDS A/S HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adonis | Legacy | Adonis Payroll | Payroll | HCM | n/a | 2013 | 2013 |
In 2013, DFDS A/S implemented Adonis Payroll to centralize maritime crewing and payroll operations, placing Adonis Payroll in the Payroll category to support crewing and payroll business functions. The deployment consolidated shore-based operators and crews onboard vessels into one core central maritime Crewing & Payroll system, using a seamless database solution that ties together operator records and seafarer master data across the organization.
The implementation emphasized core Payroll and crewing capabilities, including centralized crew management, a unified employee master data model for seafarers, and country-aware payroll processing to enable integrated payroll processes in the various countries where DFDS operates. Configuration focused on automating maritime crewing procedures and payroll run orchestration to increase administrative efficiency and standardize processes across ship and shore workflows.
Operational coverage included office-based HR and crewing teams as well as onboard ship operations, aligning business functions for crewing, payroll administration, and operator workflows. Governance and process work centered on consolidating data into the single Adonis Payroll system and standardizing crewing procedures, outcomes DFDS identified as lifting maritime Crewing procedures and enabling smoother, more efficient integrated payroll processes.
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DFDS A/S ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visma | Legacy | Visma Retail Suite | Retail Management | ERP Services and Operations | Amesto Solutions | 2010 | 2010 |
In 2010, DFDS A/S implemented Visma Retail Suite as a core part of its Retail Management capability for passenger-facing and corporate retail operations. The project was executed with Amesto Solutions as the implementation partner and aligned to the company operating across maritime passenger routes in Norway, Denmark, the Netherlands and England.
Visma Retail Suite was configured to deliver standard Retail Management workflows including point of sale transaction processing, inventory and assortment control, pricing and promotions configuration, and sales reporting. The implementation was integrated into the Visma product family to maintain transactional and master data consistency across commerce and back office functions.
Operational integrations connected Visma Retail Suite with Visma Business as the ERP backbone, Visma CRM for customer engagement, and Lessor Payroll for payroll reconciliation, while Amesto Analyze was provisioned for budgeting via Excel and for producing custom Excel reports. Notes from the environment reference 450 users on Visma Business and delivery of a top Visma Business license as part of the broader Visma stack.
Governance and rollout emphasized centralized configuration and reporting alignment, with Amesto Solutions responsible for system configuration, license delivery and establishing reporting workflows through Amesto Analyze. The narrative centers on system architecture that unifies retail point of sale and inventory operations with enterprise ERP, CRM and payroll systems under the Visma Retail Suite deployment.
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DFDS A/S Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, DFDS A/S implemented Microsoft 365 as its primary Collaboration platform. The deployment of Microsoft 365 is visible on the DFDS public website and is positioned as the corporate productivity and collaboration layer for the organization.
The implementation centers on Microsoft 365 services that provide enterprise email, real-time document collaboration, cloud file storage and productivity applications. Core Microsoft 365 capabilities are configured to support collaborative workspaces, document management and internal communication, with tenant-level configuration to manage applications and user access.
Operationally, Microsoft 365 is provisioned as a cloud-hosted tenant to serve enterprise collaboration needs across the company, supporting internal content workflows and employee productivity. Tenant administration and information governance controls are implied by the public presence of Microsoft 365, with centralized policy and identity controls used to manage access and information architecture.
Microsoft 365 is referenced on the DFDS website as the Collaboration platform in use, indicating the application is an integrated part of the companys productivity tooling and internal collaboration stack.
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DFDS A/S Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2010 | 2010 |
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Web Content Management | Content Management |
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2020 | 2020 |
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DFDS A/S CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2009 | 2009 |
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CRM | CRM |
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2012 | 2012 |
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CRM | CRM |
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2010 | 2010 |
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Customer Experience | CRM |
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2017 | 2017 |
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Lead Generation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2009 | 2009 |
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DFDS A/S ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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DFDS A/S IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Digital Workspace | IaaS |
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2012 | 2012 |
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DFDS A/S CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at DFDS A/S
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Freight IT Development | Director | IT | |
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Executive VP Logistics | VP | Supply Chain | |
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Project Manager, Corporate Finance | Manager | Finance | |
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Vice President & CIO | VP | IT | |
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Business Manager, Travel & Property Management | Manager | Operations | |
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IT Project Manager | Manager | IT | |
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Vice President, Head of Group Procurement | VP | Procurement | |
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President & CEO | CXO | Finance | |
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Senior Purchasing Manager | Manager | Procurement | |
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IT Demand Manager - Finance | Manager | IT | |
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Vice President, Corporate Finance | VP | Finance | |
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CFO | CXO | Finance | |
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Vice President & CIO | VP | IT | |
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VP Training & Development | VP | Operations | |
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Vice President, Group HR | VP | HR | |
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General Manager HR | Manager | HR | |
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Apps Being Evaluated by DFDS A/S Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DFDS A/S IT executives and key decision makers. This section highlights DFDS A/S's latest recorded technology evaluations, including Moodys Analytics for Risk Management on 2025-08-11, IBM Z Systems for Application Hosting and Computing Services on 2025-06-02, and Pentera Platform for Security Orchestration, Automation, and Response (SOAR) on 2025-05-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DFDS A/S digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-11 | DFDS A/S | Evaluated | Moodys Analytics | Moodys Analytics | Risk Management | TRM |
| 2025-06-02 | DFDS A/S | Evaluated | IBM | IBM Z Systems | Application Hosting and Computing Services | IaaS |
| 2025-05-22 | DFDS A/S | Evaluated | Pentera | Pentera Platform | Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
FAQ - APPS RUN THE WORLD DFDS A/S Technographics
DFDS A/S is a Transportation organization based in Denmark,
with around 11000 employees and annual revenues of $3.03 billion.
DFDS A/S operates a diverse technology stack with applications such as
Adonis Payroll, Visma Retail Suite and Microsoft 365,
covering areas like Payroll, Retail Management and Collaboration.
DFDS A/S has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adonis, Visma and Microsoft.
DFDS A/S recently adopted applications including
Okta Identity Cloud in 2021, Contentful Content Platform in 2020 and Amazon EC2 in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DFDS A/S’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DFDS A/S’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DFDS A/S technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.