Diamondrock Hospitality Company
2 Bethesda Metro Center,
Bethesda, 20814, MD,
United States
Bethesda, 20814, MD,
United States
1 313-322-3000
Banking and Financial Services
Diamondrock Hospitality Company Technographics
Diamondrock Hospitality Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Diamondrock Hospitality Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 Diamondrock Hospitality Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Diamondrock Hospitality Company has purchased the following applications: UniFocus Watson for Contingent Labor Management in 2018, Microsoft 365 for Collaboration in 2015, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Diamondrock Hospitality Company is running and its propensity to invest more and deepen its relationship with UniFocus , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Diamondrock Hospitality Company revenues, which have grown to $567.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diamondrock Hospitality Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Diamondrock Hospitality Company Tech Stack and Enterprise Applications
Diamondrock Hospitality Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UniFocus | Legacy | UniFocus Watson | Contingent Labor Management | HCM | n/a | 2018 | 2018 |
In 2018 Diamondrock Hospitality Company implemented UniFocus Watson to manage contingent workforce operations across its U.S. property portfolio. The deployment targeted Contingent Labor Management use cases and was installed portfolio wide across multiple hotel properties in the United States to standardize staffing and labor controls.
UniFocus Watson was configured to deliver UniFocus Labor Management System capabilities, including time and attendance, engineered labor standards, staffing optimization, forecasting, and budgeting workflows. The implementation leveraged Watson LMS functional modules to enforce portfolio level labor standards and to operationalize demand-driven scheduling and forecasted labor plans for property management teams.
Operational ownership covered HR driven labor management processes, property operations, and finance workflows for budgeting and cost control. Rollout was executed as a multi-property installation with centralized configuration of engineered labor standards and local execution at property level. UniFocus case materials report property level ROIs of 7:1 and 8:1 for HR and labor management outcomes following deployment of UniFocus Watson.
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Diamondrock Hospitality Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Diamondrock Hospitality Company deployed Microsoft 365 to establish core Collaboration capabilities across its corporate operations in the United States. Public site references indicate Microsoft 365 is in use on their website, which signals an external tenant presence tied to the company domain.
The Microsoft 365 implementation centers on standard Collaboration services, explicitly Microsoft 365 Exchange Online for email and calendaring, SharePoint Online for document management and intranet content, Microsoft Teams for real-time collaboration, and OneDrive for individual file storage. Configuration is consistent with a small enterprise footprint, with tenancy, mailbox provisioning, site collections, and Teams provisioning scaled for a team of approximately 28 employees.
Operational coverage focuses on corporate functions such as internal communications, document and records management, and employee productivity workflows. Identity and access appear managed within the Microsoft 365 identity framework, aligning user authentication and role-based access controls with collaboration workloads.
Governance is oriented toward tenant-level administration, content lifecycle policies, and collaborative workspace governance, with expectations of centralized admin roles, group naming conventions, and data classification controls to manage information sharing. The narrative ties Diamondrock Hospitality Company, Microsoft 365, Collaboration, and corporate business functions into a cohesive implementation profile without asserting measurable outcomes.
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Diamondrock Hospitality Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, Diamondrock Hospitality Company implemented Adobe Marketing Cloud (ex Omniture) on its public website. The Adobe Marketing Cloud (ex Omniture) deployment serves as a Marketing Automation implementation to capture site behavior, support campaign tracking and enable visitor segmentation, with configuration oriented toward web based analytics and marketing instrumentation.
The implementation concentrates on browser side tag deployment and server call tracking feeding Adobe cloud processing, delivering web analytics, audience management, campaign parameter capture and basic personalization capabilities typical of Marketing Automation platforms. Operational scope is the corporate website and the marketing and digital operations function, with tag governance and reporting workflows managed by a small internal web marketing resource.
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Diamondrock Hospitality Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Diamondrock Hospitality Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Diamondrock Hospitality Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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Vice President & Corporate Controller | VP | Finance | |
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Senior Vice President and Treasurer | VP | Treasury | |
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Director of Financial Planning | Director | Finance | |
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Apps Being Evaluated by Diamondrock Hospitality Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Diamondrock Hospitality Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Diamondrock Hospitality Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Diamondrock Hospitality Company Technographics
Diamondrock Hospitality Company is a Banking and Financial Services organization based in United States,
with around 28 employees and annual revenues of $567.1 million.
Diamondrock Hospitality Company operates a diverse technology stack with applications such as
UniFocus Watson, Microsoft 365 and Adobe Marketing Cloud (ex Omniture),
covering areas like Contingent Labor Management, Collaboration and Marketing Automation.
Diamondrock Hospitality Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UniFocus, Microsoft and Adobe Systems.
Diamondrock Hospitality Company recently adopted applications including
Cloudflare CDN in 2020, UniFocus Watson in 2018 and Mimecast Email Security in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Diamondrock Hospitality Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Diamondrock Hospitality Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Diamondrock Hospitality Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.