DLF
14th Floor 9A, Cyber City, DLF Cyber City, DLF Phase 2, Sector 24,
Gurugram, 122022,
India
Gurugram, 122022,
India
91 124 4396 000
Construction and Real Estate
DLF Technographics
DLF Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DLF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 DLF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DLF has purchased the following applications: Ramco ERP for ERP Financial in 2021, Microsoft 365 for Collaboration in 2018, Salesforce Pardot for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DLF is running and its propensity to invest more and deepen its relationship with Ramco Systems , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DLF revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DLF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DLF Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ramco Systems | Legacy | Ramco ERP | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, DLF implemented Ramco ERP as an ERP Financial solution to digitize its end to end real estate operations. Ramco Systems announced the deployment to standardize processes across DLF Limited in India and to provide unified operational control from mobile devices.
The Ramco ERP implementation covers real estate specific modules including Finance, Procurement, Property Development and Sales, Leasing and Utility billing, Asset Management and Project Management. Configuration focused on finance and project accounting workflows, lease management and utility billing automation, procurement and asset lifecycle tracking. The deployment emphasized mobility, context aware interfaces, proactive mobile alerts and conversational chat bots to automate routine customer interactions and provide real time information.
Operationally the program targets integration and automation of construction, marketing, sales and rental operations to harmonize and standardize data on a unified platform. Ramco ERP is positioned to provide predictive and prescriptive analytics to DLF management, enabling centralized visibility and control across business functions without naming other systems. The solution is designed to optimize business processes and operations across DLF's corporate functions and field execution.
Governance changes include a review and redesign of processes using digital technologies and adoption of industry best practices to standardize workflows and data models. Ramco Systems highlighted prior customer outcomes such as innovation, cost savings and improved business processes as part of the platform value proposition, and DLF leadership signaled expectations for a seamless ERP and digital experience for internal stakeholders and customers.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, DLF implemented Microsoft 365 to support Collaboration across its corporate operations. DLF is using Microsoft 365 on their website.
The deployment leverages core Microsoft 365 capabilities including Exchange Online for email, SharePoint Online for document libraries and intranet, Microsoft Teams for real time chat and meetings, OneDrive for individual file sync, and the Office productivity apps for authoring and collaboration. Configuration includes role based access controls, team sites, and shared document versioning to support project collaboration and document lifecycle management. Microsoft 365 provides content collaboration, communication, and knowledge management capabilities aligned with the Collaboration category.
The implementation is a cloud hosted Microsoft 365 tenant managed under Microsoft cloud services with identity and access controlled through Microsoft cloud identity services. Operational coverage focuses on corporate functions such as project teams, corporate communications, and office administration within DLF's construction and real estate business. No explicit third party system integrations were identified in the source documentation.
Governance emphasis includes access control policies, information classification, and retention settings to support information governance and compliance. Rollout and adoption appear oriented to enabling collaborative workflows for document management and interdepartmental communication.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, DLF deployed Salesforce Pardot as its Marketing Automation solution on its public website. The Salesforce Pardot deployment focused on website level lead capture and digital engagement to support marketing and demand generation activities for the construction and real estate business. Implementation included embedding forms, tracking scripts, and campaign landing pages across DLF web properties to centralize prospect acquisition.
Configuration emphasized core Marketing Automation capabilities, including email nurture programs, segmentation, behavior based automation, and prospect scoring to structure lead qualification. Salesforce Pardot was used to create and manage landing pages, subscription management, and email campaign orchestration, aligning marketing operations with campaign lifecycle workflows. The configuration work centered on reusable templates and campaign templates to accelerate marketing execution.
Operational scope concentrated on marketing and demand generation teams and website visitor funnels, with processes adjusted to centralize campaign creation and lead capture on the DLF website. The implementation established governance for campaign naming conventions, audience segmentation rules, and data capture standards, and it routed captured prospects into downstream sales and CRM workflows for follow up.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Physical Security Outsourcing | Physical Security |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at DLF
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by DLF Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DLF IT executives and key decision makers. This section highlights DLF's latest recorded technology evaluations, including Zoho Mail for Collaboration on 2025-03-31. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DLF digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD DLF Technographics
DLF is a Construction and Real Estate organization based in India,
with around 1000 employees and annual revenues of $250.0 million.
DLF operates a diverse technology stack with applications such as
Ramco ERP, Microsoft 365 and Salesforce Pardot,
covering areas like ERP Financial, Collaboration and Marketing Automation.
DLF has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Ramco Systems, Microsoft and Salesforce.
DLF recently adopted applications including
Ramco ERP in 2021, Salesforce Pardot in 2019 and Amazon EC2 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DLF’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DLF’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DLF technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.