dm-drogerie markt Technographics
dm-drogerie markt Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by dm-drogerie markt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 79745 dm-drogerie markt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that dm-drogerie markt has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2005, SAP SuccessFactors Employee Central for Core HR in 2023, 4POS EyeTouch for Point Of Sale in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems dm-drogerie markt is running and its propensity to invest more and deepen its relationship with SAP , Klarna , ATOSS Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing dm-drogerie markt revenues, which have grown to $14.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for dm-drogerie markt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
dm-drogerie markt Tech Stack and Enterprise Applications
dm-drogerie markt ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2005 | 2006 |
In 2005, dm-drogerie markt implemented SAP ERP ECC 6.0 as its ERP Financial system to centralize core financial and central systems processing across its retail operations. The implementation was led by dmTECH, the retailer's IT subsidiary of approximately 800 employees, which retained responsibility for the online shop, store IT, distribution centers and head office central systems during the program. Business drivers cited included lowering overall host and AIX maintenance costs, avoiding vendor lock-in for database platforms, ensuring SAP support for the chosen database stack, and establishing a standardized platform to enable future moves to SAP HANA.
The deployment used a 1:1 greenfield migration approach for the productive SAP instance, preserving SID, instance number and sidadm accounts while re-homing the instance onto new virtual infrastructure. The initial SAP landscape was implemented as a monolithic two-tier setup, with sizing planned across production, development and test tiers. Operating system and platform choices centered on SUSE Linux Enterprise Server for SAP Applications, and lifecycle management was provisioned via SUSE Manager with golden image definitions, base patch line controls and automated bare metal installation using AutoYaST. Database migration was executed using SAP Software Update Manager with Database Migration Option to move from DB6 to DB2 as an intermediate step.
Infrastructure architecture and integrations included a two data center approach for high availability, VMware virtualization, new SAN and NFS storage, LDAP and Active Directory integration for user authentication, sFTP and NFS shares for interfaces and transport, and ReaR based recovery planning. Configuration management relied on shell scripting for recurring tasks and an infrastructure as code pattern for repeatable OS and SAP setups. DNS based virtual hostname switching was used as the cutover mechanism for production systems, with coordinated downtime windows of approximately 1 to 6 hours for productive switches and shorter windows for sandbox, test and development.
Governance and rollout incorporated an architectural design phase, a migration roadmap, a work breakdown structure, and explicit sizing and procurement planning for hardware, network and backup processes. SUSE Consulting participated in architecture, high availability and migration planning, and a third party partner later handled the replacement of DB2 with SAP HANA 1.0 as a follow on project. Post go live activities included operating system and SAP application maintenance, patching, tuning and ongoing administration performed by dmTECH.
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Payment Processing | ERP |
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2017 | 2017 |
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dm-drogerie markt HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2023 | 2025 |
In 2023, dm-drogerie markt implemented SAP SuccessFactors Employee Central as its Core HR platform to centralize employee master data and digitalize recruiting across its retail footprint in 14 countries. The program was led by dmTECH in collaboration with projekt0708 and Pentos, and targeted a unified, cloud-based approach to manage employee and candidate information for thousands of store and corporate workers and a global web shop presence.
The implementation encompassed SAP SuccessFactors Employee Central alongside SAP SuccessFactors Recruiting, configured to provide a global personnel database and a mobile-ready candidate experience. Projekt0708 delivered add-ons to create an intuitive, mobile application flow that guides candidates through short application steps and supports photo and r e9sum e9 uploads, while recruiting analytics and reporting capabilities were enabled for recruiters and HR professionals.
Integration architecture used SAP Integration Suite on SAP Business Technology Platform to provide interfaces that feed local payroll systems with employee and organizational data and to support localized data models and language variants. The global database was designed to serve recruiting and other downstream global systems, and the recruiting solution was scoped to accept applications from external career sites such as XING and LinkedIn.
Governance changes focused on harmonizing employee and candidate data and standardizing master data maintenance and organizational data across regions, centralizing recruiting processes to improve consistency. Outcomes cited by the company include streamlined and simplified application processes with an intuitive user interface, positive feedback on localization, and a reported 98% of employees benefiting from the centralized recruiting capabilities.
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Core HR | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2023 | 2025 |
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Workforce Management | HCM |
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2020 | 2020 |
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dm-drogerie markt ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 4POS | Legacy | 4POS EyeTouch | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, dm-drogerie markt implemented 4POS EyeTouch in the category across its European store network. The deployment targeted operational checkout and in-store system standardization across 4,036 branches in 14 countries, including 2,108 locations in Germany and a workforce of 79,745 employees.
The 4POS EyeTouch deployment centralized point of sale terminal configuration and frontline retail workflows, covering terminal user interfaces, cashier transaction processing, receipt and promotion handling, and offline-tolerant transaction queuing. 4POS EyeTouch was configured for store-level parameters and standardized pricing and receipt logic to support consistent checkout experiences across sites. The architecture emphasized edge terminal consistency with centralized policy provisioning and version control for terminal software.
Operational scope included store operations, cash management, and cashier teams across dm’s store estate, with centralized provisioning used to distribute configurations and updates to individual sites. Governance relied on phased rollouts by country and branch cohorts, store-level validation checks, and operational training to align checkout procedures and pricing governance. The implementation narrative for 4POS EyeTouch reflects a focus on retail operations standardization and consistent point of sale execution across dm-drogerie markt’s European locations.
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Point Of Sale | ERP Services and Operations |
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2010 | 2011 |
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Retail Management | ERP Services and Operations |
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2018 | 2018 |
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Retail Management | ERP Services and Operations |
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2009 | 2010 |
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dm-drogerie markt AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2024 | 2025 |
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Generative AI Platforms | AI Development |
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2024 | 2025 |
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ML and Data Science Platforms | AI Development |
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2021 | 2021 |
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dm-drogerie markt AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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dm-drogerie markt Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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dm-drogerie markt Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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dm-drogerie markt Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2020 | 2020 |
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dm-drogerie markt eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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dm-drogerie markt SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Allocation and Replenishment | SCM |
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2024 | 2024 |
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Demand Forecasting and Planning | SCM |
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2024 | 2024 |
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Inventory Management | SCM |
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2021 | 2022 |
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Logistics Management | SCM |
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2017 | 2019 |
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Transportation Management | SCM |
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2017 | 2017 |
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Warehouse Management | SCM |
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2017 | 2017 |
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dm-drogerie markt CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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Customer Analytics | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2010 | 2010 |
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Customer Loyalty | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2010 | 2011 |
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dm-drogerie markt ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2015 | 2015 |
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dm-drogerie markt PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2022 | 2022 |
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dm-drogerie markt PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2021 | 2021 |
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Operating System (OS) | PaaS |
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2008 | 2009 |
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Operating System (OS) | PaaS |
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2015 | 2015 |
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Robotic Process Automation | PaaS |
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2020 | 2020 |
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dm-drogerie markt IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2008 | 2009 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2008 | 2009 |
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Database Management | IaaS |
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2015 | 2015 |
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dm-drogerie markt CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at dm-drogerie markt
| First Name | Last Name | Title | Function | Department | Phone | |
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Customer Experience Manager | Manager | Customer Service | |
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Customer Relationship Manager | Manager | Customer Service | |
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Project Manager Customer Experience | Manager | Customer Service | |
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Product Manager Customer Experience & Analytics (CXA) | Manager | Customer Service | |
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Customer Insight Manager | Manager | Customer Service | |
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Email Marketing Specialist / Customer Experience Manager | Manager | Customer Service | |
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Managing Director HR | Director | HR | |
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HR Administrator Payroll & Administration | Manager | HR | |
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Managing Director IT | Director | IT | |
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Customer Loyalty Manager | Manager | Customer Service | |
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Head of Loyalty | Director | Customer Service | |
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Customer Loyalty Manager | Manager | Customer Service | |
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Projekt Manager Customer Loyalty | Manager | Customer Service | |
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Cloud Platform Engineer | Manager | IT | |
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IT Team Manager | Manager | IT | |
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Inhouse SAP-Consultant | Non Manager | IT | |
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Product Lead - Data Platform Services | Manager | IT | |
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Apps Being Evaluated by dm-drogerie markt Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from dm-drogerie markt IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the dm-drogerie markt digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD dm-drogerie markt Technographics
dm-drogerie markt is a Retail organization based in Germany,
with around 79745 employees and annual revenues of $14.79 billion.
dm-drogerie markt operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Employee Central and 4POS EyeTouch,
covering areas like ERP Financial, Core HR and Point Of Sale.
dm-drogerie markt has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and 4POS.
dm-drogerie markt recently adopted applications including
RELEX Rebot in 2024, RELEX-GPT in 2024 and RELEX Automatic Replenishment and Allocation in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of dm-drogerie markt’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates dm-drogerie markt’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete dm-drogerie markt technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.