AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

dnata Singapore Tech Stack and Enterprise Applications

dnata Singapore ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP SAP ERP ECC 6.0 SAP S/4 HANA ERP Financial ERP n/a 2019 2019
dnata Singapore in 2019 selected and migrated its core ERP from SAP ERP ECC 6.0 (EHP0) to SAP S/4HANA as the new ERP Financial application. The implementation converted legacy ERP workloads to an S/4HANA architecture and aligned finance and core ERP processes with a broader IT transformation that emphasized enterprise-wide information, vendor rationalization, and retirement of redundant systems. The S/4HANA deployment was executed with a cloud-first orientation: key systems were transitioned to Microsoft Azure and integrated with a planned, organization-wide digital commerce platform to unify transactional and financial data flows across markets. The program was structured as an enterprise transformation rather than a point upgrade, led by a regional team of more than 20 resources and managed within a $5M OPEX envelope. Activities included re‑engineering IT infrastructure and team organization, consolidating vendors, retiring fragmented legacy systems, and migrating workloads to the cloud. The initiative produced explicit cost outcomes cited by the buyer: nearly $7M in enterprise savings from rationalization and cloud transition and approximately $1M in direct infrastructure savings. Governance, technology road‑mapping, and closer alignment between IT and the C‑suite were put in place to support ongoing digital product and service development and future growth.
dnata Singapore HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP SAP HCM (HR) SAP SuccessFactors Employee Central Core HR HCM n/a 2019 2019
In 2019 dnata Singapore implemented SAP SuccessFactors Employee Central as a Core HR platform to centralize HR Shared Services and support local HR operations for roughly 1,800 employees. The implementation replaced an existing SAP HCM HR environment and acted as the local instance of a broader global SuccessFactors rollout, with dnata Singapore serving as the HR lead for the country. Configuration work concentrated on Organizational Management and core employee lifecycle records, with explicit setup for leave management, benefits administration and the revised performance management process. The project formalized performance appraisal timelines and implemented processes to calculate, process, upload and advise bonus payments to payroll, while preserving structured organizational updates through organizational management. Operational integrations included payroll uploads for bonus processing and vendor interfacing for group insurance administration, including re-marketing cycles where benefits options were compared and presented to management for approval. The program also encompassed non-payroll operational continuity tasks such as oversight of airport pass application for new hires and existing employees, and ongoing collation of audit documentation to support HR audits. Governance and process changes were centered in HR Shared Services, with responsibilities to identify, review and streamline HR processes, coach and mentor new HR personnel, and manage day to day employee lifecycle administration. The local HR lead contributed subject matter guidance to headquarters on Singapore employment laws and Ministry of Manpower compliance, and maintained liaison with external insurance vendors for policy administration and enquiries. The initiative explicitly included process improvement activities across shared services and established documented workflows for leave query resolution, benefits review against MOM regulations and audit readiness. SAP SuccessFactors Employee Central was positioned as the Core HR system underpinning these governance, operational and compliance workflows.
dnata Singapore CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
In 2017, dnata Singapore deployed Hotjar on its public website as part of a Customer Experience initiative. Hotjar was implemented as a client-side behavioral analytics layer to capture session recordings, heatmaps, conversion funnels, and on-page feedback, aligning with common Customer Experience capabilities for qualitative and quantitative web analysis. The implementation concentrated on dnata Singapore web properties and was instrumented to support digital experience and marketing functions, enabling page-level analytics and user feedback collection across key customer journeys. Governance emphasized analytics ownership and data capture configuration, with Hotjar configured for targeted page recordings, feedback widgets, and heatmap instrumentation to inform UX and content decisions.
Customer Experience CRM 2017 2017
PR and Media Communication CRM 2019 2019
Sales Automation, CRM, Sales Engagement CRM 2021 2021
dnata Singapore ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
dnata Singapore IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2014 2014
dnata Singapore CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2017 2017

IT Decision Makers and Key Stakeholders at dnata Singapore

First Name Last Name Title Function Department Email Phone
Regional Head of IT, Singapore Director IT
Senior Application Specialist Manager IT
Human Resources Specialist Manager HR
Head Resource Planning Manager Manager Finance

Apps Being Evaluated by dnata Singapore Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from dnata Singapore IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the dnata Singapore digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD dnata Singapore Technographics
dnata Singapore is a Professional Services organization based in Singapore, with around 1800 employees and annual revenues of $120.0 million.
dnata Singapore operates a diverse technology stack with applications such as SAP S/4 HANA, SAP SuccessFactors Employee Central and Hotjar, covering areas like ERP Financial, Core HR and Customer Experience.
dnata Singapore has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP and Contentsquare.
dnata Singapore recently adopted applications including Salesforce Sales Cloud in 2021, AppDynamics APM in 2021 and Amazon EC2 in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of dnata Singapore’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates dnata Singapore’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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