Pigeon Forge, 37863, TN,
United States
Dollywood Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dollywood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Dollywood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dollywood has purchased the following applications: PayPal Braintree for Payment Processing in 2020, Humanity Employee Scheduling for Workforce Scheduling in 2020, Sojern for Guest Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dollywood is running and its propensity to invest more and deepen its relationship with PayPal , Humanity , Sojern or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dollywood revenues, which have grown to $1.28 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dollywood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanity | Legacy | Humanity Employee Scheduling | Workforce Scheduling | HCM | n/a | 2020 | 2020 |
In 2020, Dollywood implemented Humanity Employee Scheduling to establish a single system for shop schedule management across the park. The Workforce Scheduling deployment centralized schedule creation and enabled schedule authors to switch between individual employee and location schedule views during planning.
Scheduling administrators configured Humanity Employee Scheduling to surface potential coverage gaps and to proactively assign shifts for expected drops and peaks in park attendance. Configuration emphasized roster visibility and automated coverage checking consistent with Workforce Scheduling workflows for hourly workforces. The system supported role based separation between central schedulers and shop managers to maintain planning consistency.
Managers at most shops now distribute finalized schedules to staff at least three weeks in advance, a process change embedded in the Humanity Dashboard workflow. Humanity Dashboard is used to post important announcements, share pictures, inspirational quotes, and operational updates from around the park to improve frontline communication. These communication capabilities connect scheduling with employee engagement and internal communications functions.
Leadership adopted the event log feature in Humanity Employee Scheduling to track requests for time off and shift changes, increasing both employee and manager accountability. The event log acts as an operational audit trail to tackle staff absenteeism and to identify gaps in communication between managers and hourly staff. Operational ownership for these processes rests with scheduling administrators and shop managers.
Dollywood reports the most significant benefit as establishing one centralized system for managing all shop schedules, which improved schedule visibility and coordination. Managers report improved employee morale and more proactive coverage planning as direct outcomes of the Humanity Employee Scheduling Workforce Scheduling deployment.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2015 | 2015 |
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Reservation and Booking Management | ERP Services and Operations |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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