Dollywood
2525 DreamMore Way,
Pigeon Forge, 37863, TN,
United States
Pigeon Forge, 37863, TN,
United States
1 800-365-5996
Media
Dollywood Technographics
Dollywood Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dollywood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Dollywood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dollywood has purchased the following applications: PayPal Braintree for Payment Processing in 2020, Humanity Employee Scheduling for Workforce Scheduling in 2020, Sojern for Guest Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dollywood is running and its propensity to invest more and deepen its relationship with PayPal , Humanity , Sojern or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dollywood revenues, which have grown to $1.28 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dollywood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dollywood Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Dollywood deployed PayPal Braintree on its public website to handle customer-facing online payments. The implementation uses PayPal Braintree Payment Processing as the central payment gateway within the site checkout experience.
The deployment focused on web checkout integration, employing client-side tokenization and server-side payment APIs typical of Payment Processing implementations. Configuration work concentrated on embedding Braintree hosted fields and the platform's payment method vaulting to support card acceptance and wallet payments within the site flow.
Operationally the PayPal Braintree integration was implemented in the website payment layer and managed through web product and payments operations. Implementation design emphasized PCI scoped architecture and payment lifecycle workflows to keep cardholder interactions within the Braintree processing model, while instrumenting standard authorization and settlement flows for online transactions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanity | Legacy | Humanity Employee Scheduling | Workforce Scheduling | HCM | n/a | 2020 | 2020 |
In 2020, Dollywood implemented Humanity Employee Scheduling to establish a single system for shop schedule management across the park. The Workforce Scheduling deployment centralized schedule creation and enabled schedule authors to switch between individual employee and location schedule views during planning.
Scheduling administrators configured Humanity Employee Scheduling to surface potential coverage gaps and to proactively assign shifts for expected drops and peaks in park attendance. Configuration emphasized roster visibility and automated coverage checking consistent with Workforce Scheduling workflows for hourly workforces. The system supported role based separation between central schedulers and shop managers to maintain planning consistency.
Managers at most shops now distribute finalized schedules to staff at least three weeks in advance, a process change embedded in the Humanity Dashboard workflow. Humanity Dashboard is used to post important announcements, share pictures, inspirational quotes, and operational updates from around the park to improve frontline communication. These communication capabilities connect scheduling with employee engagement and internal communications functions.
Leadership adopted the event log feature in Humanity Employee Scheduling to track requests for time off and shift changes, increasing both employee and manager accountability. The event log acts as an operational audit trail to tackle staff absenteeism and to identify gaps in communication between managers and hourly staff. Operational ownership for these processes rests with scheduling administrators and shop managers.
Dollywood reports the most significant benefit as establishing one centralized system for managing all shop schedules, which improved schedule visibility and coordination. Managers report improved employee morale and more proactive coverage planning as direct outcomes of the Humanity Employee Scheduling Workforce Scheduling deployment.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Dollywood implemented Sojern as a Guest Management application on its website. Dollywood uses Sojern on its public site to centralize online guest engagement and audience targeting, positioning Sojern as the primary Guest Management tool supporting digital ticketing and promotional channels.
The deployment is web facing, centered on embedding Sojern tracking and tag instrumentation into Dollywood's site to capture visitor signals and enable guest profiling, audience segmentation, campaign orchestration, and personalization workflows typical of Guest Management platforms. Operational coverage emphasizes digital marketing, e-commerce, and customer experience functions, with governance oriented around marketing operations and web analytics to manage audience definitions, data collection consent, and coordination of site-level tracking and campaign execution.
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Reservation and Booking Management | ERP Services and Operations |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dollywood
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dollywood Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dollywood IT executives and key decision makers. This section highlights Dollywood's latest recorded technology evaluations, including BridgePay PayGuardian for Payment Processing on 2026-02-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dollywood digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dollywood Technographics
Dollywood is a Media organization based in United States,
with around 5000 employees and annual revenues of $1.28 billion.
Dollywood operates a diverse technology stack with applications such as
PayPal Braintree, Humanity Employee Scheduling and Sojern,
covering areas like Payment Processing, Workforce Scheduling and Guest Management.
Dollywood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Humanity and Sojern.
Dollywood recently adopted applications including
DocuSign eSignature in 2023, Asana in 2021 and PayPal Braintree in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dollywood’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dollywood’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dollywood technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.