Warsaw, 03-932,
Poland
Domino'S Pizza Poland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Domino'S Pizza Poland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2411 Domino'S Pizza Poland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Domino'S Pizza Poland has purchased the following applications: Kentico Xperience Marketing Automation for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Domino'S Pizza Poland is running and its propensity to invest more and deepen its relationship with Kentico Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Domino'S Pizza Poland revenues, which have grown to $71.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Domino'S Pizza Poland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience Marketing Automation | Marketing Automation | CRM | Infinity Group | 2020 | 2020 | In 2020, Domino'S Pizza Poland implemented Kentico Xperience Marketing Automation from Kentico Software to establish a scalable e-commerce and digital marketing platform. The implementation, delivered by Infinity Group, targeted personalization, customer segmentation, email marketing and marketing automation to drive conversions following a large expansion and merger. Kentico Xperience Marketing Automation was configured to support campaign orchestration, automated email workflows, A/B testing and rule-based customer segmentation. The deployment emphasized personalization capabilities and dynamic content delivery, with configuration of segmentation rules, campaign automation sequences and A/B test variants to support iterative optimization of promotional and transactional messaging. Integrations were explicitly implemented with the PULSE POS system and with commercial SMS gateways to synchronize transaction and customer contact data, and to enable multi-channel campaign execution across email and SMS. Operational coverage connected marketing and e-commerce processes with point of sale order flows, allowing customer behavioral signals from PULSE POS to feed segmentation and automation in Kentico Xperience Marketing Automation. Governance was centered on centralized campaign control and automated segmentation workflows to standardize marketing execution after the merger, with Infinity Group responsible for system implementation and integration testing. The rollout explicitly highlighted marketing automation, A/B testing and customer segmentation as core outcomes, supporting ongoing digital marketing and e-commerce operations in Poland. |
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