doTERRA Europe
Altius House 1 North Fourth St,
Milton Keynes, MK9 1DG,
United Kingdom
Milton Keynes, MK9 1DG,
United Kingdom
44 20 3318-0064
Consumer Packaged Goods
doTERRA Europe Technographics
doTERRA Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by doTERRA Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 doTERRA Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that doTERRA Europe has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2019, SAP Commerce Cloud (ex Hybris) for eCommerce in 2015, FullStory for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems doTERRA Europe is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing doTERRA Europe revenues, which have grown to $269.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for doTERRA Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
doTERRA Europe Tech Stack and Enterprise Applications
doTERRA Europe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, doTERRA Europe implemented Adobe Connect for Audio Video and Web Conferencing on its website. The deployment places Adobe Connect as a web-hosted conferencing layer embedded in the public site to deliver live webinars, virtual events, and meeting rooms to customers and distributor networks in the United Kingdom and broader European operations. This implementation positions Adobe Connect to support customer engagement and distributor training business functions through web-delivered real-time audio and video sessions. The relationship is doTERRA Europe Adobe Connect Audio Video and Web Conferencing supporting customer-facing events and internal education workflows.
Adobe Connect was configured to leverage standard Audio Video and Web Conferencing capabilities such as multi-party audio and video, screen sharing, persistent meeting rooms, chat, and recorded session playback to support external webinars and internal training. The Adobe Connect deployment is embedded in the website experience to streamline attendee access and session delivery, with administrative controls and host provisioning used to manage scheduling, moderation, and archived content. Operational coverage centers on online customer engagement and distributor education channels, with governance focused on host permissions, content management, and centralized scheduling within marketing and training teams.
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Collaboration | Collaboration |
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2015 | 2015 |
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doTERRA Europe eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, doTERRA Europe began a multi year, multi phase digital program that embedded SAP Commerce Cloud (ex Hybris) as the primary eCommerce platform, with work commencing in July 2015. The overall program was an SAP centered suite, anchored by SAP S/4HANA 1511 with Fiori for selected user experiences, and included SAP Service Cloud for CRM, HANA Enterprise BI with Tableau for analytics, and SAP SuccessFactors for eRecruiting.
SAP Commerce Cloud (ex Hybris) was deployed on premise to provide core eCommerce capabilities, including storefront delivery, catalog management, pricing and order management, and checkout orchestration. The implementation emphasized standard commerce functional flows such as product catalog, customer experience configuration, promotions and order orchestration, aligning web channel behaviors to back end transaction patterns.
The commerce implementation was integrated with SAP S/4HANA 1511 to support master data synchronization and order to cash processes, and with SAP Service Cloud for customer service workflows. Analytical feed and reporting were enabled through HANA Enterprise BI and Tableau, and HR recruiting processes were routed to SAP SuccessFactors while core HR remained on premise. Hosting and managed services were provided by Virtustream, and Deloitte served as the implementation partner for program delivery.
Delivery followed a hybrid methodology, using waterfall for S/4 core ERP phases and agile delivery for the web and commerce releases, enabling phased commerce rollouts tied to ERP stabilization. Governance included cross functional coordination across commerce, IT, marketing, customer service and finance, with process re orchestration to align commerce transactions, CRM interactions and ERP financial flows.
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doTERRA Europe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, doTERRA Europe implemented FullStory on its public website. doTERRA Europe deployed FullStory as a Customer Experience application to capture session-level behavior and support web UX and conversion analysis for its UK site.
The implementation relied on client-side JavaScript instrumentation to enable session replay, event-level behavioral analytics, funnel visualization, and heatmap capabilities consistent with FullStory functionality. Configuration work included custom event tagging, DOM interaction tracking, and privacy controls to redact sensitive fields during capture, aligning front-end instrumentation with analytics objectives.
Operational coverage focused on the web channel, spanning marketing landing pages, product detail pages, and checkout flows on doTERRA Europe’s site, with data surfaced to UX, product, and marketing teams for issue triage and experience optimization. Governance established an event taxonomy and a review cadence between analytics and experience teams to prioritize findings and iterate on tagging and capture logic.
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2020 | 2020 |
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doTERRA Europe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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doTERRA Europe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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doTERRA Europe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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doTERRA Europe CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at doTERRA Europe
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Director | Director | IT | |
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International IT Project Manager | Manager | IT | |
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Director of Marketing | Director | Marketing | |
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Web Content Management | Manager | Marketing | |
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IT Applications Manager | Manager | IT | |
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Web Content Management | Manager | Marketing | |
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Apps Being Evaluated by doTERRA Europe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from doTERRA Europe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the doTERRA Europe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD doTERRA Europe Technographics
doTERRA Europe is a Consumer Packaged Goods organization based in United Kingdom,
with around 400 employees and annual revenues of $269.0 million.
doTERRA Europe operates a diverse technology stack with applications such as
Adobe Connect, SAP Commerce Cloud (ex Hybris) and FullStory,
covering areas like Audio Video and Web Conferencing, eCommerce and Customer Experience.
doTERRA Europe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, SAP and FullStory.
doTERRA Europe recently adopted applications including
AB Tasty Instant Analytics in 2021, Salesforce Sales Cloud in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of doTERRA Europe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates doTERRA Europe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete doTERRA Europe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.