Burlington, 01803, MA,
United States
Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) Technographics
Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25000 Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) has purchased the following applications: SAP Concur Expense for Expense Management in 2012, MicroStrategy ONE Analytics for Analytics and BI in 2016, Swiftype for Application, Web and Enterprise Search in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) is running and its propensity to invest more and deepen its relationship with SAP , MicroStrategy , Swiftype or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) revenues, which have grown to $7.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) Tech Stack and Enterprise Applications
Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2012 | 2012 |
In 2012, Dr. Pepper Snapple Group implemented SAP Concur Expense to centralize travel booking and expense reporting. SAP Concur Expense is deployed as the companys Expense Management platform for research and book travel and for employee expense submission across corporate travel and finance functions.
The implementation leverages SAP Concur Expense travel booking and expense reporting capabilities, including policy-driven expense capture, itemized receipt management, and routed approval workflows. Configuration focused on embedding expense policy controls and automated expense audit rules to standardize submission and approval processes within the Expense Management category.
Operational integration includes use of SAP Concur Expense for travel and expense data capture while invoice payment processing is handled via Siebel/TPM, establishing a handoff between expense capture and accounts payable processing. The deployment covers corporate travel management and finance teams, aligning travel booking workflows in Concur with invoice and payment processing in Siebel/TPM.
Governance centered on centralized expense policy enforcement and workflow orchestration, with approval routing configured to mirror finance and travel policy owners. SAP Concur Expense was positioned as the primary Expense Management application to standardize expense submission, travel booking, and the handoff to invoice payment systems.
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Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, Dr Pepper Snapple Group deployed MicroStrategy ONE Analytics as its Analytics and BI platform. The implementation targeted enterprise reporting and self-service analytics to support commercial, finance, and supply chain business functions across the organization.
MicroStrategy ONE Analytics was configured to deliver interactive dashboards, ad hoc reporting, pixel-perfect enterprise reports and governed metadata through a centralized semantic layer. The deployment included data discovery, visualization, scorecards and mobile analytics capabilities consistent with Analytics and BI functional workflows. Role-based security, row-level data filtering and centralized data models were implemented to enforce governance and maintain consistent metric definitions.
The implementation consolidated feeds from enterprise data stores and operational systems including the enterprise data warehouse, ERP, CRM and point-of-sale sources to unify reporting and analytics. Operational coverage focused on commercial analytics, sales performance management, finance reporting and supply chain analytics, with phased rollout and self-service enablement for business units. Governance was administered by a centralized BI team responsible for the semantic layer, report catalog, access controls and ongoing model stewardship, positioning MicroStrategy ONE Analytics as the analytical backbone for cross-functional decision support.
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Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swiftype | Legacy | Swiftype | Application, Web and Enterprise Search | Content Management | n/a | 2015 | 2015 |
In 2015 Dr. Pepper Snapple Group deployed Swiftype on its public website to provide site search functionality. Swiftype was implemented as an Application, Web and Enterprise Search solution embedded in the corporate web presence to index and retrieve public-facing content.
The implementation used Swiftype search indexing and crawler capabilities to surface web pages and corporate content, with configuration focused on relevance tuning, result ranking, autocomplete and a site search user interface. Search analytics and query logs were instrumented within Swiftype to support ongoing relevance adjustments and keyword coverage analysis.
Operational coverage remained focused on the company public website, aligning the Application, Web and Enterprise Search deployment with marketing and corporate communications use cases. Search governance was managed through content owner workflows and relevance tuning processes to maintain search quality across site content and updates.
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Tag Management | CRM |
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2016 | 2016 |
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Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2007 | 2008 |
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Supplier Relationship Management | Procurement |
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2007 | 2007 |
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Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper)
Apps Being Evaluated by Dr. Pepper Snapple Group ( Merged with Keurig Green Mountain to form Keurig Dr Pepper) Executives
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