DraftKings
222 Berkeley Street,
Boston, 2116, MA,
United States
Boston, 2116, MA,
United States
1 626-272-3883
Leisure and Hospitality
DraftKings Technographics
DraftKings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DraftKings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4200 DraftKings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DraftKings has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, GumGum for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DraftKings is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DraftKings revenues, which have grown to $2.85 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DraftKings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DraftKings Tech Stack and Enterprise Applications
DraftKings ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, DraftKings implemented Oracle NetSuite ERP as its core financial application, recorded under the ERP Financial category. The initial deployment positioned Oracle NetSuite ERP to centralize accounting operations and serve as the primary enterprise system for corporate finance.
Configuration work centered on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, revenue accounting and consolidated financial reporting. Oracle NetSuite ERP was configured to support period close orchestration, chart of accounts harmonization and financial statement generation to align with corporate accounting and FP&A workflows.
Source notes list the general ledger environment as NetSuite, Adaptive, and QuickBooks, indicating a multi-tool finance landscape. The presence of Adaptive alongside Oracle NetSuite ERP points to planning and reporting responsibilities assigned to Adaptive, while QuickBooks is documented as part of the GL footprint for targeted bookkeeping or subsidiary-level accounting.
Operational scope and governance were organized around finance and accounting teams, with emphasis on unifying transactional finance data into Oracle NetSuite ERP to enable consolidated reporting and consistent financial controls. Rollout and configuration prioritized accounting workflow standardization and integration of planning data into the enterprise financial ledger.
|
|
|
|
|
Payment Processing | ERP |
|
2018 | 2018 |
|
DraftKings AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, DraftKings deployed GumGum on its website, adopting GumGum as a component of its Artificial Intelligence Marketing tooling to enable contextual advertising and on-page visual intelligence. The implementation is scoped to DraftKings web properties and is oriented around real-time content analysis and creative decisioning, positioning GumGum for use by marketing and digital advertising teams across the organization.
The GumGum deployment centers on category-aligned capabilities such as contextual targeting, visual recognition for ad placement, creative optimization, and on-site personalization workflows, with the full application name GumGum referenced in configuration and tag management. Operational ownership lives with marketing operations and digital ad teams, who configure contextual models, campaign rules, and content governance for the site level, while the implementation architecture relies on client-side page instrumentation and real-time decisioning typical of Artificial Intelligence Marketing solutions.
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2020 | 2020 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2024 | 2024 |
|
DraftKings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 DraftKings implemented Microsoft 365 to provide Collaboration capabilities across the organization. Microsoft 365 is referenced in DraftKings' website source, indicating the tenant is configured to support web-facing collaboration artifacts and to surface content or authentication flows tied to their public site.
Deployment is centered on a cloud-hosted Microsoft 365 tenant delivering core Collaboration functionality including Exchange Online email, SharePoint Online document management, OneDrive file synchronization, and Microsoft Teams real-time communication, with tenant-level identity and access controls and administrative governance for groups and sharing. The implementation scope covers corporate content, communications, and product teams, and is managed via centralized IT operations using role-based administration and policy-driven sharing and retention controls.
|
DraftKings Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
DraftKings eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2015 | 2015 |
|
DraftKings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Engagement, Customer Loyalty | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
DraftKings ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2021 | 2021 |
|
DraftKings PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2021 | 2021 |
|
DraftKings TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
AML, Fraud and Compliance | TRM |
|
2016 | 2016 |
|
|
|
|
|
AML, Fraud and Compliance, Risk Management | TRM |
|
2021 | 2021 |
|
DraftKings PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
DraftKings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Database Management | IaaS |
|
2017 | 2017 |
|
DraftKings CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2024 | 2024 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at DraftKings
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
C.E.O. & Co-Founder | CXO | Operations | |
|
|
|
CFO | CXO | Finance | |
|
|
|
CTO | CXO | Finance | |
|
|
|
Director Of Accounting | Director | Finance | |
|
|
|
Senior Manager, Accounting | Manager | Finance | |
|
|
|
Vice President of Accounting & Finance | VP | Finance | |
|
|
|
Director, CRM | Director | Finance | |
|
|
|
CRM Manager | Manager | IT | |
|
|
|
Customer Experience Manager | Manager | Customer Service | |
|
|
|
Customer Experience Manager | Manager | Customer Service | |
|
Apps Being Evaluated by DraftKings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DraftKings IT executives and key decision makers. This section highlights DraftKings's latest recorded technology evaluations, including Kyriba Treasury for Treasury Management on 2025-11-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DraftKings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-17 | DraftKings | Evaluated | Kyriba | Kyriba Treasury | Treasury Management | TRM |
FAQ - APPS RUN THE WORLD DraftKings Technographics
DraftKings is a Leisure and Hospitality organization based in United States,
with around 4200 employees and annual revenues of $2.85 billion.
DraftKings operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GumGum and Microsoft 365,
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
DraftKings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Microsoft.
DraftKings recently adopted applications including
Workativ Assistant in 2024, Presidio Suite in 2024 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DraftKings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DraftKings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DraftKings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.