Drip
251 N. 1st Avenue, Suite 400,
Minneapolis, 55401, MN,
United States
Minneapolis, 55401, MN,
United States
1 586-335-4691
Professional Services
Drip Technographics
Drip Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Drip and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Drip employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Drip has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Drip is running and its propensity to invest more and deepen its relationship with Drift , Ruby , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Drip revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drip intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Drip Tech Stack and Enterprise Applications
Drip AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Drip implemented Drift AI Chatbot on its public website. The Drift AI Chatbot was deployed as a website-embedded conversational interface and functions as the companys primary Chatbots and Conversational AI touchpoint for marketing and sales lead capture and initial customer engagement.
Operational coverage emphasized web-based visitor engagement across marketing and customer acquisition channels, with the Drift AI Chatbot configured to run conversational workflows and automated lead qualification that capture contact context and intent. Functional modules implemented included the chat widget, scripted bot flows for first contact qualification, and handoff controls to route conversations to human agents or internal teams, while governance focused on aligning marketing and sales on messaging, handoff rules, and ongoing tuning of bot scripts and conversation flows.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Drip Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Drip deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation is visible in site metadata and positions Google Workspace as the corporate collaboration layer for the company, supporting core communication and content workflows across the business.
Google Workspace (Formerly Google G-Suite) configuration at Drip centers on standard Collaboration capabilities including Gmail for domain email, Google Drive and Google Docs for shared document creation and version control, and Google Calendar for scheduling. Administration is managed through the Google Workspace admin console with group based access and user provisioning to govern departmental access for engineering, product, marketing, sales and customer success. The deployment leverages built in collaboration controls such as file sharing permissions, collaborative editing, and administrative policy settings to align day to day operations and internal workflows with corporate governance practices.
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Drip CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Drip deployed Zoominfo Platform to support Account Based Marketing on their website, instrumenting inbound web traffic for account level engagement. The initiative is focused on marketing and demand generation functions, using Zoominfo Platform to surface account and contact intelligence directly from web interactions.
Zoominfo Platform was configured to provide account and contact enrichment, intent signal capture, and targeted list building consistent with Account Based Marketing workflows. Drip used the platform to append firmographic and contact data to web leads and to enable account tagging and segmentation for downstream outreach.
Integration work centered on website-level deployment and routing enriched profiles into Drip's marketing and sales workflows, ensuring that inbound signals from the website feed into account segmentation and engagement orchestration. Operational coverage is concentrated within Drip's marketing and demand generation teams in the United States.
Governance for the implementation emphasizes centralized enrichment rules and mapping of Zoominfo Platform fields to Drip's marketing workflows, with a staged rollout across web touchpoints to control data quality and adoption by sales and marketing stakeholders.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Listing Management | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Drip ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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Drip IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Drip
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Drip Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Drip IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Drip digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Drip Technographics
Drip is a Professional Services organization based in United States,
with around 120 employees and annual revenues of $25.0 million.
Drip operates a diverse technology stack with applications such as
Drift AI Chatbot, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Drip has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Google and Zoominfo.
Drip recently adopted applications including
Zoominfo Platform in 2023, Ruby Live Chat in 2021 and Intercom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Drip’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Drip’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Drip technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.