Dutch Bros Coffee
110 SW 4th Street,
Grants Pass, 97526, OR,
United States
Grants Pass, 97526, OR,
United States
1 541-955-4700
Retail
Dutch Bros Coffee Technographics
Dutch Bros Coffee Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dutch Bros Coffee and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14000 Dutch Bros Coffee employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dutch Bros Coffee has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, BambooHR for Core HR in 2014, Xenial RTIconnect for Restaurant Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dutch Bros Coffee is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dutch Bros Coffee revenues, which have grown to $739.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dutch Bros Coffee intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dutch Bros Coffee Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Dutch Bros Coffee implemented Oracle NetSuite ERP to consolidate its ERP Financial systems across U.S. operations. Dutch Bros Coffee implemented Oracle NetSuite ERP, classified in the ERP Financial category, to centralize core accounting functions and provide a single financial ledger for retail transactions and corporate finance activities.
The deployment emphasized core financial modules typical of ERP Financial implementations, including general ledger, accounts payable, accounts receivable, tax processing, fixed asset management, and financial reporting configuration. Architecture leveraged the Oracle NetSuite ERP cloud-native model to create a unified chart of accounts and centralized transaction repository, simplifying accounting workflows between store-level activity and corporate finance. Governance efforts focused on standardizing accounting policies, instituting centralized financial controls, and reorganizing month-end close workflows to ensure consistent reporting across Dutch Bros Coffee sites in the United States.
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ERP Financial | ERP Financial Management |
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2012 | 2012 |
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Dutch Bros Coffee implemented BambooHR as their Core HR platform to centralize recruiting and HR operations for its United States workforce. BambooHR is used as the applicant tracking system on the company careers site, capturing job postings and candidate applications through BambooHR hosted jobs pages and feeding hiring workflows into the HR system.
The deployment covers HRIS functions typical of Core HR, including applicant tracking, hiring workflow orchestration, and central personnel record management for roughly 14,000 employees. Operational integration is focused on the external careers site and internal access for HR and hiring managers, with governance implemented through HR and recruiting teams responsible for job requisitions, candidate stage management, offer coordination, and role based access controls within BambooHR.
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Recruiting | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Global Payments Direct | Legacy | Xenial RTIconnect | Restaurant Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Dutch Bros Coffee deployed Xenial RTIconnect as a Restaurant Management solution across approximately 400 U.S. drive-thru locations, executing a front-of-house POS and operations modernization in the United States. The rollout focused on drive-thru ordering workflows and centralized operational control while preserving store-level transaction handling and customer engagement at each site.
The implementation used Xenial Enterprise Cloud POS front-of-house modules together with Xenial RTIconnect configuration to modernize ordering, speed service, and centralize reporting. Functional capabilities implemented included point of sale ordering, gift card and loyalty management, and consolidated above-store reporting, configured to support drive-thru throughput and streamlined cashier workflows.
Integrations were implemented to connect the POS and reporting layer with scheduling and payroll time reporting systems, as well as gift card and loyalty platforms, creating an end-to-end operational fabric across stores. Operational coverage remained focused on retail operations and store management teams in the United States, unifying transaction, scheduling, and customer engagement data for regional and corporate analysis.
Governance centered on centralized reporting and above-store analytics to standardize operational metrics and expedite decision making across the store estate. Outcomes described in the Xenial case study include faster drive-thru throughput and consolidated above-store analytics, reflecting improved operational visibility and front-of-house performance following the deployment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Dutch Bros Coffee
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dutch Bros Coffee Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dutch Bros Coffee Technographics
Dutch Bros Coffee is a Retail organization based in United States,
with around 14000 employees and annual revenues of $739.0 million.
Dutch Bros Coffee operates a diverse technology stack with applications such as
Oracle NetSuite ERP, BambooHR and Xenial RTIconnect,
covering areas like ERP Financial, Core HR and Restaurant Management.
Dutch Bros Coffee has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, BambooHR and Global Payments Direct.
Dutch Bros Coffee recently adopted applications including
Rocket.chat in 2021, Algolia Search in 2021 and Braze Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dutch Bros Coffee’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dutch Bros Coffee’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dutch Bros Coffee technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.