Dyson UK
Tetbury Hill,
Malmesbury, SN16 0RP,
United Kingdom
Malmesbury, SN16 0RP,
United Kingdom
44 80 0298-0298
Manufacturing
Dyson UK Technographics
Dyson UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dyson UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Dyson UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dyson UK has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, Mercer Darwin Benefits (formerly Thomsons Online Benefits) for Benefits Administration in 2019, LogMeIn BoldChat for Chatbots and Conversational AI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dyson UK is running and its propensity to invest more and deepen its relationship with SAP , Klarna , Affirm or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dyson UK revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dyson UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dyson UK Tech Stack and Enterprise Applications
Dyson UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
Dyson UK in 2015 replaced a legacy system with SAP ERP ECC 6.0 as its ERP Financial platform. The deployment was positioned to support core transactional and reporting work within the business, with users executing stock checks, creating deliveries and running regular reports directly in SAP ERP.
The implementation covers inventory and delivery processing (typical ECC MM/SD functional areas) and centralized financial reporting workflows, while operating alongside cross‑functional teams including R&D. Rollout included user enablement and change management activities: one‑to‑one coaching, targeted feedback sessions and development/delivery of training packages. Operational use extends into customer‑facing processes where staff handle social channel queries (Facebook, Twitter, WhatsApp) and assist customers who purchased via Dyson’s eBay outlet, indicating ERP support for order and after‑sales operations.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Dyson UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mercer | Legacy | Mercer Darwin Benefits (formerly Thomsons Online Benefits) | Benefits Administration | HCM | n/a | 2019 | 2019 |
In 2019, Dyson UK implemented Mercer Darwin Benefits, formerly Thomsons Online Benefits, as its Benefits Administration platform across its United Kingdom employee population of approximately 3,500. The deployment centralized benefits enrollment and ongoing administration for pensions and employee benefit plans, positioning Mercer Darwin Benefits to handle enrolment workflows, eligibility rules, plan configuration, employee self service access, automated communications, and standard benefits reporting.
Mercer Darwin Benefits was configured to provide secure recordkeeping and administrative controls typical of Benefits Administration systems, with emphasis on managed employee facing portals and workflow automation for life event processing and enrollment cycles. Configuration work focused on benefits catalogs, eligibility matrices, role based access and administrative audit trails to support HR and reward teams.
Operational governance includes vendor led employee support through the mydysonpension helpdesk managed by Thomsons Online Benefits, reachable at 0203 435 7780, 8.30am to 6.00pm Monday to Friday excluding Bank Holidays, or via email at dysonpensions@thomsons.com. The implementation establishes a centralized benefits administration footprint for Dyson UK, aligning HR and pension administration within Mercer Darwin Benefits.
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Core HR | HCM |
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2017 | 2017 |
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Employee Experience | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Dyson UK AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Dyson UK deployed LogMeIn BoldChat on their website. The LogMeIn BoldChat implementation provides a Chatbots and Conversational AI capability to support website customer engagement and front-line online service interactions.
Deployment centered on an embedded web chat widget and an agent-facing console, leveraging conversational workflows, canned responses, and session transcript capture consistent with Chatbots and Conversational AI platforms. Configuration work focused on chat routing, presence management, and templated response libraries to standardize customer interactions around product support and purchase inquiries.
The implementation is embedded in Dyson UK’s public-facing site to handle synchronous and asynchronous messaging with visitors, aligning with online customer service and e-commerce touchpoints. Operational coverage is concentrated on web channels where customer service agents handle inbound site conversations through the LogMeIn BoldChat console.
Governance and operational control were organized around online service workflows, with agent usage of scripted responses and chat transcript review to maintain consistent customer communications. The deployment foregrounds conversational interface capabilities for website-led customer engagement rather than broader enterprise messaging channels.
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Dyson UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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PBX, VoiP and Phone Systems | Collaboration |
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2005 | 2005 |
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Dyson UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Dyson UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Dyson UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2018 | 2018 |
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Dyson UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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Dyson UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Dyson UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Dyson UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dyson UK
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dyson UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dyson UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dyson UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dyson UK Technographics
Dyson UK is a Manufacturing organization based in United Kingdom,
with around 3500 employees and annual revenues of $1.20 billion.
Dyson UK operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Mercer Darwin Benefits (formerly Thomsons Online Benefits) and LogMeIn BoldChat,
covering areas like ERP Financial, Benefits Administration and Chatbots and Conversational AI.
Dyson UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Mercer and GoTo (formerly LogMeIn).
Dyson UK recently adopted applications including
DocuSign eSignature in 2023, Akamai CDN in 2023 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dyson UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dyson UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dyson UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.