edamama
Unit B, 2nd Floor, Sagittarius Bldg., H.V. Dela Costa, Salcedo Village,
Makati, 1229,
Philippines
Makati, 1229,
Philippines
n/a
Retail
edamama Technographics
edamama Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by edamama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 edamama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that edamama has purchased the following applications: Xendit for Payment Processing in 2022, Freshworks Freshteam ATS for Applicant Tracking System in 2021, Zendesk Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems edamama is running and its propensity to invest more and deepen its relationship with Xendit , Freshworks , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing edamama revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for edamama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
edamama Tech Stack and Enterprise Applications
edamama ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xendit | Legacy | Xendit | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, edamama implemented Xendit as its Payment Processing solution on its website. The deployment anchors payment acceptance and checkout orchestration for the Philippines e-commerce storefront at edamama.ph, centralizing online payment capture and settlement for the retailer.
The implementation of Xendit includes standard Payment Processing capabilities such as gateway integration for card and local alternative payment methods, hosted or embedded checkout workflows, webhook-driven payment notifications, and support for refunds and payment status reconciliation. Configuration work emphasized mapping payment events into order lifecycles and configuring notification endpoints to support finance and order operations.
Integration scope was focused on the public website and backend order flow, using client-side payment instrumentation and server-side API and webhook connections to feed payment events into existing order and finance workflows. Operational coverage spans online commerce, finance, and customer service teams in the Philippines, with governance centered on centralized payment orchestration, webhook management, and reconciliation processes to ensure payment state consistency across systems.
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edamama HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Freshworks | Legacy | Freshworks Freshteam ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, edamama deployed Freshworks Freshteam ATS as its Applicant Tracking System to consolidate recruitment and HR operations across the company. The implementation targeted a three-member HR team that had been handling recruitment, employee records, and time-off manually, and it was intended to support edamama's rapid scaling plans and expanding remote offices outside the Philippines.
The Freshworks Freshteam ATS configuration included a fully customizable career site and free job boards integration to drive inbound applications, interview scheduling and Interview Scorecards to standardize candidate evaluation, a referral program module with incentive tracking, and an employee self-service portal for profile updates. The system also centralized employee records previously scattered across spreadsheets, and it formalized time-off request, approval, and reporting workflows within the Applicant Tracking System and HR operational processes.
Integrations were limited to the platform's free job boards posting capability as implemented by edamama, and operational coverage extended across the HR department and the broader employee base at the 250 person retailer. The Freshteam implementation was positioned to support recruitment and HR functions as edamama planned to double headcount and extend hiring to remote sites, while consolidating candidate and employee data on a single platform.
Governance and process restructuring included standardized interview feedback collection through scorecards, a formalized approval chain for time-off managed in Freshteam, and tracking of referral incentives to enforce program governance. As reported by edamama, outcomes from the Freshworks Freshteam ATS deployment included a reduction in hiring timeline from 3 weeks to 1 week, a 50 percent cut in time-to-hire, and scalability toward 120 plus full time equivalents within 18 months, which freed HR capacity to focus on higher value HR activities.
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Candidate Relationship Management | HCM |
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2021 | 2021 |
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Interview Scheduling | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2021 | 2021 |
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Workforce Scheduling | HCM |
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2021 | 2021 |
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edamama AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, edamama implemented Zendesk Chat on its public website to provide real-time customer engagement for its Philippines retail operations. Zendesk Chat, deployed as a Chatbots and Conversational AI solution, is embedded as the customer-facing web chat widget on edamama.ph and serves front-line messaging for online shoppers.
The deployment centers on the Zendesk Chat web widget and the associated agent console and conversational automation capabilities typical of Chatbots and Conversational AI. Configuration signals include widget placement on the storefront, proactive messaging configuration, scripted responses for common e-commerce queries, and agent escalation paths to support live handoff from automated dialogues to human agents.
Operational scope focuses on customer support and e-commerce functions, with the chat channel instrumented on the public website to handle order inquiries, product questions, and post purchase messaging. Governance changes likely included defining response templates, business hour routing, and escalation rules to align chat workflows with retail support processes and agent responsibilities.
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edamama Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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edamama Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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edamama eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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edamama SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2021 | 2021 |
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edamama CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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edamama ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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edamama IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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edamama CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at edamama
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder | CXO | Operations | |
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Chief Technology Officer | CXO | IT | |
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Associate Director - Finance & Legal | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Director of Operations | Director | Operations | |
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Apps Being Evaluated by edamama Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from edamama IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the edamama digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD edamama Technographics
edamama is a Retail organization based in Philippines,
with around 250 employees and annual revenues of $25.0 million.
edamama operates a diverse technology stack with applications such as
Xendit, Freshworks Freshteam ATS and Zendesk Chat,
covering areas like Payment Processing, Applicant Tracking System and Chatbots and Conversational AI.
edamama has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xendit, Freshworks and Zendesk.
edamama recently adopted applications including
Xendit in 2022, Algolia Search in 2022 and MoEngage Enagage in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of edamama’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates edamama’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete edamama technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.