London, E1 8EE,
United Kingdom
EE Store Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by EE Store and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17077 EE Store employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that EE Store has purchased the following applications: Aptos Point of Sale for Point Of Sale in 2024, Zoovu for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems EE Store is running and its propensity to invest more and deepen its relationship with Aptos , Zoovu or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing EE Store revenues, which have grown to $9.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for EE Store intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptos | Legacy | Aptos Point of Sale | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 EE Store deployed Aptos Point of Sale as a cloud based SaaS Point of Sale solution across its UK retail estate following a six week pilot in 15 stores, with a subsequent rollout to more than 400 stores. The deployment was executed as part of an IT refresh intended to reduce in store infrastructure and strengthen customer engagement capabilities.
Aptos Point of Sale was configured to run on mobile devices carried by EE guides, consolidating sales, service and operational processes onto a single device instead of multiple purpose specific terminals. Functional capabilities implemented include mobile checkout and transaction processing, service workflows for customer support and device provisioning, and operational tasks that previously required fixed tills or separate hardware, enabling in store guides to complete end to end interactions from one endpoint.
The implementation architecture is cloud based SaaS, shifting processing and management to Aptos hosted services while reducing the physical IT footprint in each store. Rollout sequencing used a short pilot to validate mobile device ergonomics and workflow consolidation prior to broad roll out across the EE Studio and Experience store formats and standard retail locations across the UK.
Governance and operational change included an IT led refresh program, store level device decommissioning to remove fixed tills, and front line guide adoption processes that were reported as positively received. Explicit outcomes called out by EE include streamlined customer interactions, fewer devices per store, reduced potential congestion at checkout points and enhanced customer data security through updated security controls aligned with GDPR.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoovu | Legacy | Zoovu | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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