Electricity Supply Industry Superannuation (Qld) Ltd
Level 10, 123 Eagle Street,
Brisbane, 4000, QLD,
Australia
Brisbane, 4000, QLD,
Australia
61 1300 436 374
Banking and Financial Services
Electricity Supply Industry Superannuation (Qld) Ltd Technographics
Electricity Supply Industry Superannuation (Qld) Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Electricity Supply Industry Superannuation (Qld) Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Electricity Supply Industry Superannuation (Qld) Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Electricity Supply Industry Superannuation (Qld) Ltd has purchased the following applications: Ruby Live Chat for Chatbots and Conversational AI in 2019, Squiz Matrix for Web Content Management in 2016, Zeotap CDP for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Electricity Supply Industry Superannuation (Qld) Ltd is running and its propensity to invest more and deepen its relationship with Ruby , Squiz , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Electricity Supply Industry Superannuation (Qld) Ltd revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Electricity Supply Industry Superannuation (Qld) Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Electricity Supply Industry Superannuation (Qld) Ltd Tech Stack and Enterprise Applications
Electricity Supply Industry Superannuation (Qld) Ltd AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Electricity Supply Industry Superannuation (Qld) Ltd implemented Ruby Live Chat as a customer-facing Chatbots and Conversational AI capability on its public website to support member services and online customer engagement. Ruby Live Chat is used as a web-embedded conversational interface that connects site visitors to live agents and automated messaging workflows for the organizations member support function.
Deployment centered on a website-embedded chat widget paired with a browser-based agent console, delivering real-time messaging, session routing, transcript capture, and basic conversational analytics typical of Chatbots and Conversational AI implementations. Configuration work focused on agent queue setup, canned responses and conversational scripts, and enabling chat transcript retention for service records.
Operational scope is the public energysuper.com.au website, with the system scoped to support member services and customer support teams rather than back-office functions. The implementation aligned the Ruby Live Chat application to front-line engagement workflows, routing inbound member inquiries to an internal agent pool and enabling handoff from automated responses to live operators when required.
Governance for the rollout included establishing chat handling workflows, escalation paths and transcript management policies, alongside agent enablement for consistent conversational responses. Ongoing operational controls emphasized monitoring chat volumes and adjusting scripts and routing rules as part of standard service management for the Ruby Live Chat deployment in the Chatbots and Conversational AI category.
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Electricity Supply Industry Superannuation (Qld) Ltd Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Squiz | Legacy | Squiz Matrix | Web Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, Electricity Supply Industry Superannuation (Qld) Ltd deployed Squiz Matrix for its public website. Squiz Matrix is used as the Web Content Management platform to centralize editorial content, templates, digital assets, and scheduled publishing for energysuper.com.au, supporting member communications and public information delivery.
The implementation is architected as a web facing content repository and publishing engine with role based access controls and approval workflows to govern content changes. Functional capabilities exercised include content authoring, template driven page rendering, digital asset management, metadata management for SEO, and workflow orchestration for staged review and publishing. Governance emphasis landed on editorial ownership within marketing and member services, with process controls for approval and release, positioning Squiz Matrix as the Web Content Management backbone for Electricity Supply Industry Superannuation (Qld) Ltd.
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Web Content Management | Content Management |
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2021 | 2021 |
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Electricity Supply Industry Superannuation (Qld) Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zeotap | Legacy | Zeotap CDP | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Electricity Supply Industry Superannuation (Qld) Ltd implemented Zeotap CDP, deploying the Zeotap CDP as a Customer Data Platform embedded on its website. The implementation centralized member level data from web interactions and enrollment signals to enable identity resolution, persistent member profiles, segmentation, and real time audience activation to support digital marketing and member engagement functions.
Deployment architecture focused on site level data capture and profile stitching, with Zeotap CDP consolidating behavioral and transactional touchpoints into unified profiles consumed by marketing and member services. Governance and operational ownership aligned to marketing and digital teams, incorporating consent management and data privacy controls consistent with Customer Data Platform usage, and positioning Electricity Supply Industry Superannuation (Qld) Ltd Zeotap CDP Customer Data Platform to support marketing and member services business functions on the website.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Electricity Supply Industry Superannuation (Qld) Ltd TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Whistleblowing Management | TRM |
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2019 | 2019 |
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Electricity Supply Industry Superannuation (Qld) Ltd PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Electricity Supply Industry Superannuation (Qld) Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Electricity Supply Industry Superannuation (Qld) Ltd
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Electricity Supply Industry Superannuation (Qld) Ltd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Electricity Supply Industry Superannuation (Qld) Ltd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Electricity Supply Industry Superannuation (Qld) Ltd digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Electricity Supply Industry Superannuation (Qld) Ltd Technographics
Electricity Supply Industry Superannuation (Qld) Ltd is a Banking and Financial Services organization based in Australia,
with around 100 employees and annual revenues of $10.0 million.
Electricity Supply Industry Superannuation (Qld) Ltd operates a diverse technology stack with applications such as
Ruby Live Chat, Squiz Matrix and Zeotap CDP,
covering areas like Chatbots and Conversational AI, Web Content Management and Customer Data Platform.
Electricity Supply Industry Superannuation (Qld) Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Ruby, Squiz and Zeotap.
Electricity Supply Industry Superannuation (Qld) Ltd recently adopted applications including
Sitecore CMS in 2021, Salesforce Sales Cloud in 2021 and Telstra Cloud Infrastructure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Electricity Supply Industry Superannuation (Qld) Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Electricity Supply Industry Superannuation (Qld) Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Electricity Supply Industry Superannuation (Qld) Ltd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.