Emaar Hospitality Group
Level 2, Building 3, Emaar Square,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 367 3455
Leisure and Hospitality
Emaar Hospitality Group Technographics
Emaar Hospitality Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Emaar Hospitality Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 Emaar Hospitality Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Emaar Hospitality Group has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, SAP SuccessFactors Performance and Goals for Performance and Goal Management in 2014, Sojern for Guest Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Emaar Hospitality Group is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Emaar Hospitality Group revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Emaar Hospitality Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Emaar Hospitality Group Tech Stack and Enterprise Applications
Emaar Hospitality Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Emaar Hospitality Group implemented Microsoft Dynamics 365 for Finance and Operations to establish a unified ERP Financial backbone for its hospitality and leisure business. Microsoft announced the adoption as part of a broader program intended to engage customers, empower employees and optimise service levels, positioning Microsoft Dynamics 365 for Finance and Operations as the central financial application.
The deployment focused on core ERP Financial capabilities typical of the application class, including general ledger, accounts payable, accounts receivable, cash management, fixed asset accounting and financial reporting workflows. Configuration work emphasized chart of accounts harmonization, transaction posting rules and period close automation to standardize accounting operations across business units.
Operational coverage extended to finance, procurement-related financial processes and revenue accounting functions within Emaar Hospitality Group, using Microsoft Dynamics 365 for Finance and Operations to centralize financial data and reporting. The implementation narrative indicates an intent to standardize transactional processing and consolidate financial reporting into a single platform to support corporate finance and operational controllers.
Governance and process changes were oriented around centralized financial controls, standardized month end procedures and role-based access to financial ledgers to empower employees and improve service delivery. The stated objective by Microsoft frames the implementation as part of a program to engage customers, empower employees and optimise service levels, with Microsoft Dynamics 365 for Finance and Operations as the ERP Financial system driving those operational changes.
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Emaar Hospitality Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Performance and Goals | Performance and Goal Management | HCM | n/a | 2014 | 2014 |
In 2014 Emaar Hospitality Group implemented SAP SuccessFactors Performance and Goals in the Performance and Goal Management category to consolidate goal setting, performance management and talent management and succession planning across the organization. The implementation was positioned to streamline and integrate these initiatives, centralizing performance workflows and talent readiness under a single cloud-native application.
SAP SuccessFactors Performance and Goals was configured to support structured goal setting and cascading goals, periodic performance review cycles, continuous feedback workflows and succession pool tracking, consistent with Performance and Goal Management functional practices. The deployment included configuration of role-based access and automated review schedules to standardize appraisal cadence and to enable calibration and talent review sessions.
Operational ownership rested with HR and talent management functions, with the system supporting people managers, HR business partners and succession planning processes across corporate and operational units. Governance emphasized centralized policy enforcement, standardized review calendars and controlled access to performance and succession data to ensure consistent evaluations and readiness planning.
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Recruiting, Applicant Tracking System, Candidate Relationship Management | HCM |
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2020 | 2020 |
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Emaar Hospitality Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Emaar Hospitality Group implemented Sojern as part of its Guest Management footprint on the corporate website. Sojern is deployed as a web‑facing guest management application, instrumenting visitor sessions and feeding guest interaction data into Sojern for audience orchestration and digital campaign alignment.
The implementation includes standard Guest Management capabilities such as session level tracking, guest profile assembly from web signals, reservation funnel monitoring, and audience segmentation for targeted messaging. Sojern was configured to capture booking intent and site engagement signals to support personalization and campaign attribution workflows consistent with Guest Management practices.
Deployment was performed via site instrumentation on the Emaar Hospitality Group website, using client side tags and server calls to route behavioral data to the Sojern service. Operational coverage centers on customer facing booking and marketing touchpoints, enabling marketing, digital acquisition, and guest services functions to leverage unified guest interaction data.
Governance emphasis focused on consent aware tagging and centralized configuration of the Sojern scripts to control data capture across web properties. Implementation details emphasize a cloud delivered Sojern service model integrated into the web channel to standardize guest data capture and segmentation for downstream marketing and guest engagement processes.
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Emaar Hospitality Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Emaar Hospitality Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2015 | 2015 |
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Emaar Hospitality Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Emaar Hospitality Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Emaar Hospitality Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Emaar Hospitality Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Emaar Hospitality Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Emaar Hospitality Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Emaar Hospitality Group Technographics
Emaar Hospitality Group is a Leisure and Hospitality organization based in United Arab Emirates,
with around 4500 employees and annual revenues of $1.00 billion.
Emaar Hospitality Group operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, SAP SuccessFactors Performance and Goals and Sojern,
covering areas like ERP Financial, Performance and Goal Management and Guest Management.
Emaar Hospitality Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, SAP and Sojern.
Emaar Hospitality Group recently adopted applications including
Oracle Recruiting Cloud in 2020, Workplace by Facebook in 2020 and Redsift OnDMARC in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Emaar Hospitality Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Emaar Hospitality Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Emaar Hospitality Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.