AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

EMBED UK Tech Stack and Enterprise Applications

EMBED UK ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2014 2014
In 2014, EMBED UK implemented Oracle NetSuite ERP in the ERP Financial category. The cloud-hosted Oracle NetSuite ERP deployment was provisioned to centralize the consumer packaged goods firm’s core financial processes for a 15-employee operation in the United Kingdom, supporting finance and back-office functions at a single UK site. The initial rollout prioritized standardizing the chart of accounts and establishing role-based access controls for the finance team to enforce segregation of duties. Configuration focused on core ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed assets, bank reconciliation, cash management, and financial reporting, with automated period-close controls and workflow scripting to support month-end processes. Governance emphasized centralized financial controls and documented accounting workflows to improve audit traceability and operational consistency across the company’s finance function.
EMBED UK AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tidio Legacy Tidio Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021 EMBED UK deployed Tidio Live Chat on its corporate website. The implementation situates Tidio Live Chat within the Chatbots and Conversational AI category and supports customer support and online sales engagement for the 15 person consumer packaged goods firm. The deployment uses a vendor hosted SaaS model delivered as an embedded website chat widget, configured to run automated chatbot flows, provide live agent handoff, present canned responses, and capture visitor contact details consistent with Chatbots and Conversational AI capabilities. Operational ownership is at the small business level, with marketing and customer service staff managing routing rules, conversational script updates, and site snippet configuration. Governance is lightweight, focused on centralized admin credentials, chat moderation, and periodic review of response templates to maintain consistent customer interactions.
EMBED UK Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013, EMBED UK implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment covers all employees at the 15-person consumer packaged goods company, using Google Workspace (Formerly Google G-Suite) for corporate email, cloud document collaboration, shared calendars, file storage and productivity applications. The implementation leverages the Google Workspace Admin console for centralized user account provisioning, domain verification for embeduk.com, and group-based access controls to manage sharing and permissions. This configuration establishes Google Workspace as the Collaboration backbone supporting product, operations and marketing workflows across the organization. The architecture is cloud-native with tenancy tied to the company domain, and administration focused on centralized governance and user lifecycle management appropriate for a small enterprise. Standard Collaboration modules such as Gmail, Drive, Docs and Calendar are used to manage content creation, scheduling and internal communications, while admin policies enforce data access and sharing rules. Rollout and operational management follow a compact governance model, with administrators handling account provisioning, security settings and organization-wide sharing policies to maintain consistency across the business.
EMBED UK eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2021 2021
EMBED UK IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at EMBED UK

First Name Last Name Title Function Department Email Phone
Director Director Finance
Director Director Finance
Web shop & Lab Manager Manager Operations

Apps Being Evaluated by EMBED UK Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from EMBED UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the EMBED UK digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD EMBED UK Technographics
EMBED UK is a Consumer Packaged Goods organization based in United Kingdom, with around 15 employees and annual revenues of $2.0 million.
EMBED UK operates a diverse technology stack with applications such as Oracle NetSuite ERP, Tidio Live Chat and Google Workspace (Formerly Google G-Suite), covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
EMBED UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Tidio and Google.
EMBED UK recently adopted applications including Tidio Live Chat in 2021, WooCommerce in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of EMBED UK’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates EMBED UK’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete EMBED UK technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.