Engauge Marketing
375 North Front Street, Suite 400,
Columbus, 43215, OH,
United States
Columbus, 43215, OH,
United States
1 614-573-1010
Consumer Packaged Goods
Engauge Marketing Technographics
Engauge Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Engauge Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Engauge Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Engauge Marketing has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Oracle Netsuite OpenAir for Professional Services Automation in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Engauge Marketing is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Engauge Marketing revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Engauge Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Engauge Marketing Tech Stack and Enterprise Applications
Engauge Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Engauge Marketing implemented Oracle NetSuite ERP to centralize ERP Financial operations for its consumer packaged goods business. The deployment targeted corporate finance and accounting functions and established a single source of truth for transactional finance data.
The cloud hosted Oracle NetSuite ERP implementation was configured for general ledger, accounts payable, accounts receivable, fixed asset accounting, billing, and financial reporting modules. Configuration emphasized multi book accounting, automated transaction posting, period close workflows and role based access controls aligned with finance operations.
Operational scope covered corporate finance, accounting, accounts payable, accounts receivable and revenue accounting across Engauge Marketing's US operations. The program focused on standardizing the chart of accounts and financial processes, consolidating financial reporting and supporting statutory and management reporting workflows.
Governance introduced centralized control frameworks, approval matrices and audit trails to support compliance and month end close discipline. Rollout proceeded in phases across finance functions with targeted training and documented standard operating procedures for accounting and reporting teams.
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Engauge Marketing ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Engauge Marketing deployed Oracle Netsuite OpenAir to establish a Professional Services Automation foundation for its services operations in the United States. Engauge Marketing is a 600 employee Consumer Packaged Goods agency and the Oracle Netsuite OpenAir implementation was positioned to centralize project delivery and time capture under the Professional Services Automation category.
The Oracle Netsuite OpenAir deployment focused on core Professional Services Automation capabilities, including project management and task tracking, resource scheduling and utilization, time and expense capture with configurable timesheet rules, and project accounting controls for billing and revenue recognition. The implementation emphasized configurable workflows for approvals, role based access for project managers and finance users, and standardized project templates to support repeatable engagement setups.
Operational scope covered professional services delivery, project management offices, and finance teams across the company in the United States, consolidating project and resource data into a single application layer. The deployment centralized scheduling and utilization data to improve cross functional visibility between service delivery and financial planning while preserving audit trails for time and billing activities.
Governance activities included the establishment of time entry and project approval policies, change control for project configurations, and staged rollout to ensure adherence to standardized billing and invoicing workflows. The narrative centers on Oracle Netsuite OpenAir as the core Professional Services Automation platform that aligned project delivery, resource management, and finance processes within Engauge Marketing.
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Engauge Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Engauge Marketing implemented Cisco Webex Meetings, deploying Cisco Webex Meetings as its Audio Video and Web Conferencing solution. The implementation is surfaced on the company website, with Webex Meetings used to host client facing sessions, webinars and real time collaboration launched from site pages.
The Cisco Webex Meetings deployment leverages core Audio Video and Web Conferencing capabilities including multi party video, PSTN and VoIP audio, screen sharing, meeting recording, scheduling and participant management. Configuration emphasis included meeting templates, attendee permissions, recording retention and embedding controls to support web launched sessions. The full application name Cisco Webex Meetings is referenced in site integration points and user entry flows.
Operational coverage centers on marketing and account teams supporting consumer packaged goods clients in the United States, with centralized administration by IT and designated meeting administrators. Governance is structured around meeting policy settings, user provisioning workflows and standard operating procedures for public facing events and client demos. Documentation and administrator controls are used to maintain consistent meeting behavior and access across the organization.
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Engauge Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2013 | 2013 |
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CRM | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Engauge Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Engauge Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Engauge Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Engauge Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Engauge Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Engauge Marketing Technographics
Engauge Marketing is a Consumer Packaged Goods organization based in United States,
with around 600 employees and annual revenues of $150.0 million.
Engauge Marketing operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle Netsuite OpenAir and Cisco Webex Meetings,
covering areas like ERP Financial, Professional Services Automation and Audio Video and Web Conferencing.
Engauge Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Cisco Systems.
Engauge Marketing recently adopted applications including
Hubspot Marketing Automation in 2021, Amazon EC2 in 2020 and Amazon CloudFront in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Engauge Marketing ’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Engauge Marketing ’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Engauge Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.