Epplejeck Netherlands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Epplejeck Netherlands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Epplejeck Netherlands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Epplejeck Netherlands has purchased the following applications: tritonX Marketing Tools for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Epplejeck Netherlands is running and its propensity to invest more and deepen its relationship with tritonX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Epplejeck Netherlands revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Epplejeck Netherlands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| tritonX | Legacy | tritonX Marketing Tools | Marketing Automation | CRM | n/a | 2018 | 2018 | In 2018, Epplejeck Netherlands implemented tritonX Marketing Tools, deploying the application as a Marketing Automation platform to enrich customer profiles and run language-aware automated campaigns across its 22 stores and international webshop. The tritonX Marketing Tools deployment was scoped to support CRM and marketing operations across the Netherlands, Germany, and France, covering both in-store touchpoints and ecommerce channels. Epplejeck uses the Data Enrichment module and automated triggers within tritonX Marketing Tools to capture attribute data, explicitly collecting birthdays and rider-type information for segmentation. Configuration emphasizes automated profile enrichment workflows, attribute-based segmentation by rider-type and lifecycle events, and language-aware campaign orchestration to drive personalized messaging and birthday campaigns. Operational responsibility sits with CRM and marketing teams who manage centralized enrichment rules and trigger policies, enabling consistent profile hygiene across locations and the webshop. The implementation produced cleaner customer profiles and enabled more effective personalized and birthday campaigns, with segmentation and automated triggers forming the core of ongoing campaign orchestration. |
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