Essence Technographics
Essence Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Essence and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Essence employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Essence has purchased the following applications: Klarna Payments for Payment Processing in 2023, GumGum for Artificial Intelligence Marketing in 2018, Brightcove for Audio Video and Web Conferencing in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Essence is running and its propensity to invest more and deepen its relationship with Klarna , GumGum , Brightcove or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Essence revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Essence intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Essence Tech Stack and Enterprise Applications
Essence ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2023 | 2023 |
|
Essence AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
|
Essence Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2012 | 2012 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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Essence Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
|
2020 | 2020 |
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Web Content Management | Content Management |
|
2022 | 2022 |
|
Essence CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Customer Data Platform | CRM |
|
2023 | 2023 |
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Customer Engagement | CRM |
|
2021 | 2021 |
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Data Management Platform | CRM |
|
2014 | 2014 |
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Data Management Platform | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
|
2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
|
2014 | 2014 |
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Digital Advertising Platform | CRM |
|
2023 | 2023 |
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Digital Advertising Platform | CRM |
|
2009 | 2009 |
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Marketing Analytics | CRM |
|
2008 | 2008 |
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Marketing Analytics | CRM |
|
2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
|
2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
|
2017 | 2017 |
|
Essence ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2012 | 2012 |
|
Essence TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
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Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
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Essence IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
|
2018 | 2018 |
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Content Delivery Network | IaaS |
|
2019 | 2019 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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Essence CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Endpoint Detection and Response (EDR) | CyberSecurity |
|
2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Essence
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Essence Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-10 | Essence | Evaluated | Sailthru | Sailthru | Marketing Automation | CRM |