Ethoca
100 Sheppard Ave E Suite 605,
North York, M2N 6N5, ON,
Canada
North York, M2N 6N5, ON,
Canada
1 866-215-2883
Professional Services
Ethoca Technographics
Ethoca Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ethoca and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Ethoca employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ethoca has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ethoca is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ethoca revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ethoca intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ethoca Tech Stack and Enterprise Applications
Ethoca ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Ethoca implemented Oracle NetSuite ERP. The deployment established Oracle NetSuite ERP as Ethoca's primary ERP Financial system for core accounting and finance functions.
Ethoca configured general ledger, accounts payable, accounts receivable, billing, fixed asset management and financial reporting modules within Oracle NetSuite ERP, aligning the chart of accounts and transaction flows for a professional services firm. The configuration included revenue recognition workflows and order to cash processes consistent with services revenue management.
The implementation used Oracle NetSuite ERP cloud native SaaS architecture, centralizing transactional posting, period close orchestration and audit trail capture. The system was positioned to support finance, accounting and revenue operations teams across the company and to serve as the authoritative financial record for statutory and management reporting.
Governance was formalized through role based access controls, approval routing for payables and receivables, and standardized month end close procedures, establishing clear process ownership and control. Template based financial reporting and a standardized data model were implemented to support consistent record to report workflows.
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Ethoca Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Ethoca deployed Cisco Webex Meetings as its primary Audio Video and Web Conferencing application, provisioning web-based meeting functionality directly on their public website. Cisco Webex Meetings is implemented as a cloud-hosted conferencing layer accessible from browser sessions, supporting browser joining and hosted meeting links embedded in site flows.
The deployment leverages standard Cisco Webex Meetings capabilities including scheduled and ad hoc meeting orchestration, host controls and participant management, screen sharing and content collaboration, and recording for session capture. Configuration emphasis is on browser-native join flows and meeting link provisioning on public pages, maintaining the full Cisco Webex Meetings feature set for external client engagements and internal collaboration.
Operational scope spans client-facing teams and professional services workflows, using website-embedded meeting endpoints to initiate live interactions with customers. Administration is organized around centralized provisioning and access controls to align meeting policies with company collaboration needs, and governance focuses on consistent scheduling practices and meeting moderation across sales, support, and services functions.
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Collaboration | Collaboration |
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2015 | 2015 |
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Ethoca CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Ethoca implemented Hubspot CRM to serve CRM needs for its sales and marketing functions. Ethoca uses Hubspot CRM on their website to capture inbound leads and route contact records into a centralized cloud CRM instance, implementing contact management, deal pipeline tracking, and activity logging as core capabilities.
Configuration emphasized contact and company record schemas, web form lead capture, contact lifecycle stages, email activity capture, and sales automation rules to support qualification and handoff workflows. Operational scope covered sales and marketing across the professional services organization, and governance introduced standardized contact ownership and pipeline stage definitions to align marketing qualified leads with sales follow up. Integrations are focused on website lead flows and CRM record enrichment, with Hubspot CRM serving as the single source of customer engagement data for front office functions.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Ethoca ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Ethoca IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Ethoca CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Ethoca
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Marketing Officer | CXO | Marketing | |
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CTO | CXO | Finance | |
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CEO & Co-Founder | CXO | Finance | |
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Apps Being Evaluated by Ethoca Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ethoca IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ethoca digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ethoca Technographics
Ethoca is a Professional Services organization based in Canada,
with around 180 employees and annual revenues of $25.0 million.
Ethoca operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Cisco Webex Meetings and Hubspot CRM,
covering areas like ERP Financial, Audio Video and Web Conferencing and CRM.
Ethoca has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and HubSpot.
Ethoca recently adopted applications including
Microsoft Azure Cloud Services in 2022, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ethoca’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ethoca’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ethoca technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.