EuroWelcome
7/8 Castle Court,, 1 Brewhouse Lane,,,
London, SW15 2JJ,
United Kingdom
London, SW15 2JJ,
United Kingdom
44 20 8704 5200
Leisure and Hospitality
EuroWelcome Technographics
EuroWelcome Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by EuroWelcome and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 EuroWelcome employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that EuroWelcome has purchased the following applications: Infor SunSystems for ERP Financial in 2015, Intuit Mailchimp for Marketing Automation in 2016, SparkPost for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems EuroWelcome is running and its propensity to invest more and deepen its relationship with Infor , Intuit , Bird or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing EuroWelcome revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for EuroWelcome intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
EuroWelcome Tech Stack and Enterprise Applications
EuroWelcome ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, EuroWelcome implemented Infor SunSystems as its ERP Financial system. The deployment targeted core finance operations for the UK leisure and hospitality company, with operational responsibility for major accounts based in Spain and South America.
The implementation configured accounts receivable, cash management, invoicing, credit control, and reconciliation workflows within Infor SunSystems. The project included a gap analysis of the company customer database, and development of a reconciliatory payments report that linked information from two systems, with the new report updated daily to feed booking and payment workflows.
Operational integration focused on linking Infor SunSystems with the company customer database and a secondary payments system to enable clearing of open bookings and processing of remittance advice. Daily inputs from pre-payment agencies and liaison with the reservations department were part of the operational scope, ensuring bookings data was reviewed and corrected as needed to support accurate accounting records.
Governance changes included enforcement of customer credit limits, regular communication of account statements to clients, and a defined process for handling invoicing and payment inquiries in coordination with reservations. The finance function posted, allocated, and reconciled daily cash balances and handled invoice and credit note issuance, with documented workflows and recommendations to streamline processes based on the analysis performed.
The implementation maintained 100% accuracy in daily cash postings into the SUN system while supporting daily reconciliations, remittance collection, and resolution of invoicing issues. EuroWelcome Infor SunSystems ERP Financial supported accounts receivable, cash posting, and credit control activities across finance and reservations functions.
|
EuroWelcome CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016 EuroWelcome implemented Intuit Mailchimp as its Marketing Automation solution to support website driven guest engagement and email marketing. The UK leisure and hospitality operator with 45 employees integrated Mailchimp directly into its public website to capture subscriber data and drive outbound campaigns. The deployment leveraged cloud hosted SaaS delivery, centralized audience lists, and role based access controls for marketing staff.
Configuration focused on list management, responsive email templates, embedded signup forms on the website, basic automation workflows, and audience segmentation to align communications with booking and guest lifecycle touchpoints. Intuit Mailchimp provided campaign scheduling, template management, and reporting capabilities, and the implementation introduced governance around content approval and campaign cadence executed by the marketing function. Operational coverage was primarily the marketing team, supporting customer acquisition and guest communications via the company website.
|
EuroWelcome PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bird | Legacy | SparkPost | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017, EuroWelcome deployed SparkPost as its Transactional Email solution to handle website driven customer communications. The implementation places SparkPost at the message delivery layer of the EuroWelcome website, using SMTP relay and HTTP API calls to send template based transactional messages. SparkPost is configured to manage message templates, delivery retries, and event webhooks for bounce and engagement signaling, aligning with standard Transactional Email functional terminology.
Configuration work focused on integrating SparkPost templates with the website booking and customer notification flows, centralizing template versioning and delivery settings for a 45 employee leisure and hospitality operator. Operational responsibility is managed within internal web operations and customer communications teams, with webhook event handling used for bounce processing and basic deliverability monitoring. The deployment reflects a website centric Transactional Email architecture, combining template orchestration, SMTP or API delivery, and webhook driven event handling to support application level notifications.
|
EuroWelcome IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
EuroWelcome CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at EuroWelcome
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Groups operations Executive | CXO | Finance | |
|
|
|
Operations Executive | CXO | Finance | |
|
|
|
Groups Executive | CXO | Finance | |
|
Apps Being Evaluated by EuroWelcome Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from EuroWelcome IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the EuroWelcome digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD EuroWelcome Technographics
EuroWelcome is a Leisure and Hospitality organization based in United Kingdom,
with around 45 employees and annual revenues of $4.0 million.
EuroWelcome operates a diverse technology stack with applications such as
Infor SunSystems, Intuit Mailchimp and SparkPost,
covering areas like ERP Financial, Marketing Automation and Transactional Email.
EuroWelcome has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Intuit and Bird.
EuroWelcome recently adopted applications including
OVHcloud in 2019, SparkPost in 2017 and Intuit Mailchimp in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of EuroWelcome’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates EuroWelcome’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete EuroWelcome technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.