Exmark
2101 Ashland Avenue,
Beatrice, 68310, NE,
United States
Beatrice, 68310, NE,
United States
1 402-223-6300
Manufacturing
Exmark Technographics
Exmark Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Exmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 224 Exmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Exmark has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, Workday Recruiting for Recruiting, Applicant Tracking System in 2021, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Exmark is running and its propensity to invest more and deepen its relationship with Oracle , Workday , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Exmark revenues, which have grown to $61.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Exmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Exmark Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2009 | 2009 |
In 2009, Exmark implemented Oracle NetSuite ERP to establish a centralized ERP Financial platform for corporate finance and accounting. The deployment positioned Oracle NetSuite ERP as the primary financial ledger and reporting engine supporting day to day accounting workflows and statutory reporting across the company.
Configuration focused on core financial modules consistent with an ERP Financial implementation, including general ledger, accounts payable, accounts receivable, fixed asset management, and consolidated financial reporting. The implementation included configuration of chart of accounts, period close workflows, automated journal processing, and role based access controls to enforce segregation of duties and auditability.
Operational coverage centered on finance and accounting functions companywide, with Oracle NetSuite ERP used to standardize transaction processing and month end close procedures. Governance changes emphasized centralized financial process ownership, formalized approval workflows within the application, and standardized reporting templates to harmonize financial data across business units.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 Exmark implemented Workday Recruiting, deploying the Workday Recruiting application as the companys public careers and applicant intake platform. The deployment uses Workday Recruiting on their website and aligns with the Recruiting,Applicant Tracking System category.
The implementation focused on core recruiting capabilities typical of the Recruiting,Applicant Tracking System category, including job requisition management, candidate profile and application capture, interview scheduling, and end to end applicant tracking workflows. Configurations included branded career site pages, customized application forms, automated candidate status transitions, and recruiter and hiring manager dashboards within Workday Recruiting.
Workday Recruiting was embedded into Exmarks public careers site to capture applicants directly through website flows, supplying centralized applicant records to HR and Talent Acquisition teams. Operational coverage centers on recruiting and hiring manager workflows, recruiter activity tracking, candidate communication channels, and centralized applicant data for talent operations.
Governance was organized with role based access controls and staged approval workflows for requisitions and offers, standardizing how hiring requests and candidate progress are reviewed and authorized. The implementation consolidates online applicant intake through Workday Recruiting and aligns recruiting operations with system driven workflows and recruiter facing automation.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Exmark deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website to enable real-time customer engagement. The implementation is categorized as Chatbots and Conversational AI and targets web-based inbound inquiries for product support and pre-sales assistance. Exmark, a manufacturing company, uses the application to surface live chat capabilities directly on product and support pages.
Salesforce Chat (formerly Salesforce Live Agent) was provisioned as a browser-embedded chat widget with standard Chatbots and Conversational AI functional workflows, including real-time session handling, queue-based routing to available agents, transcript capture for follow-up, and agent console interactions. Configuration emphasis aligned with agent routing rules and proactive chat invitations to capture visitor intent, using category-aligned features for session handoff and standardized chat transcripts for continuity.
The deployment integrates the chat widget into Exmark’s website front end, providing a customer touchpoint that directly affects customer service and inbound sales workflows. Operational governance centered on chat routing policies, agent shift and queue configuration, and transcript retention practices to support consistent handling of web contacts. No implementation partner is indicated, and technical scope focuses on web channel enablement using Salesforce Chat within the Chatbots and Conversational AI application category.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Product Review Management | eCommerce |
|
2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
|
2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Network Management and Monitoring | IaaS |
|
2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Exmark
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Exmark Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Exmark Technographics
Exmark is a Manufacturing organization based in United States,
with around 224 employees and annual revenues of $61.0 million.
Exmark operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Workday Recruiting and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
Exmark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Salesforce.
Exmark recently adopted applications including
Workday Recruiting in 2021, Zoom in 2021 and Salesforce Chat (formerly Salesforce Live Agent) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Exmark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Exmark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Exmark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.