AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Facol Tech Stack and Enterprise Applications

Facol AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zendesk Legacy Zendesk Chat Chatbots and Conversational AI AI-Powered Application n/a 2018 2018
In 2018 Facol implemented Zendesk Chat on its corporate website, deploying the vendor hosted chat widget to handle real time customer interactions. Zendesk Chat is positioned as the companys Chatbots and Conversational AI capability to centralize website messaging, capture initial inquiries and route conversations into customer service workflows. The implementation emphasized standard Chatbots and Conversational AI functional modules such as live chat, automated triggers and canned responses, with configuration focused on web embedding and session threading for follow up. Governance and operational controls were established to define response routing and escalation paths, aligning Zendesk Chat with Facols customer support and sales inquiry processes across its digital contact points.
Chatbots and Conversational AI AI-Powered Application 2018 2018
Facol eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
VTEX Legacy VTEX eCommerce eCommerce eCommerce n/a 2018 2018
In 2018 Facol deployed VTEX eCommerce to power its public website in Colombia. The VTEX eCommerce implementation serves as the companys primary online storefront for its distribution business, delivering catalog presentation, SKU-level merchandising, pricing and promotions, shopping cart and checkout orchestration, and order capture workflows. The deployment follows a cloud-first SaaS commerce model consistent with VTEX eCommerce, centralizing product catalog and order capture while aligning commerce operations with Facols commercial, marketing, and customer service functions. Functional administration is handled through the VTEX administrative console, enabling configuration of catalog, merchandising, checkout flows, and order processing controls that support the website as the customer-facing sales channel.
Personalization and Product Recommendations eCommerce 2021 2021
Facol CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
WoowUp Legacy WoowUp CRM CRM CRM n/a 2021 2021
In 2021 Facol, a 735 employee distribution company based in Colombia, implemented WoowUp CRM and instrumented the WoowUp CRM on their website to capture online customer interactions. The implementation aligns with the CRM category and focuses on customer data capture, contact and profile management, segmentation, and campaign orchestration to support sales and marketing workflows. The deployment is web based and configured to record behavioral signals from the website for lifecycle orchestration, lead capture, and targeted communications, with operational coverage centered on commercial, ecommerce, and marketing teams. Governance emphasizes a centralized customer record and campaign approval workflows to coordinate marketing automation and sales outreach, and configuration work included segmentation, automated campaign workflows, and profile enrichment consistent with CRM functional patterns.
Customer Experience CRM 2018 2018
Data Management Platform CRM 2022 2022
Data Management Platform CRM 2022 2022
Data Management Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2019 2019
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2022 2022
Marketing Automation CRM 2018 2018
Tag Management CRM 2018 2018
Facol PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2021 2021
Transactional Email PaaS 2022 2022
Facol IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Facol

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Facol Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Facol IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Facol digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Facol Technographics
Facol is a Distribution organization based in Colombia, with around 735 employees and annual revenues of $94.0 million.
Facol operates a diverse technology stack with applications such as Zendesk Chat, VTEX eCommerce and WoowUp CRM, covering areas like Chatbots and Conversational AI, eCommerce and CRM.
Facol has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zendesk, VTEX and WoowUp.
Facol recently adopted applications including Adobe Audience Manager in 2022, Oracle BlueKai in 2022 and LiveRamp Platform in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Facol’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Facol’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Facol technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.