Facol Technographics
Facol Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Facol and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 735 Facol employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Facol has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2018, VTEX eCommerce for eCommerce in 2018, WoowUp CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Facol is running and its propensity to invest more and deepen its relationship with Zendesk , Oct8ne , VTEX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Facol revenues, which have grown to $94.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Facol intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Facol Tech Stack and Enterprise Applications
Facol AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Facol implemented Zendesk Chat on its corporate website, deploying the vendor hosted chat widget to handle real time customer interactions. Zendesk Chat is positioned as the companys Chatbots and Conversational AI capability to centralize website messaging, capture initial inquiries and route conversations into customer service workflows.
The implementation emphasized standard Chatbots and Conversational AI functional modules such as live chat, automated triggers and canned responses, with configuration focused on web embedding and session threading for follow up. Governance and operational controls were established to define response routing and escalation paths, aligning Zendesk Chat with Facols customer support and sales inquiry processes across its digital contact points.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Facol eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018 Facol deployed VTEX eCommerce to power its public website in Colombia. The VTEX eCommerce implementation serves as the companys primary online storefront for its distribution business, delivering catalog presentation, SKU-level merchandising, pricing and promotions, shopping cart and checkout orchestration, and order capture workflows.
The deployment follows a cloud-first SaaS commerce model consistent with VTEX eCommerce, centralizing product catalog and order capture while aligning commerce operations with Facols commercial, marketing, and customer service functions. Functional administration is handled through the VTEX administrative console, enabling configuration of catalog, merchandising, checkout flows, and order processing controls that support the website as the customer-facing sales channel.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Facol CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WoowUp | Legacy | WoowUp CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Facol, a 735 employee distribution company based in Colombia, implemented WoowUp CRM and instrumented the WoowUp CRM on their website to capture online customer interactions. The implementation aligns with the CRM category and focuses on customer data capture, contact and profile management, segmentation, and campaign orchestration to support sales and marketing workflows.
The deployment is web based and configured to record behavioral signals from the website for lifecycle orchestration, lead capture, and targeted communications, with operational coverage centered on commercial, ecommerce, and marketing teams. Governance emphasizes a centralized customer record and campaign approval workflows to coordinate marketing automation and sales outreach, and configuration work included segmentation, automated campaign workflows, and profile enrichment consistent with CRM functional patterns.
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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Facol PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Facol IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Facol
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Facol Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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