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Farmers Trading
Location
3 Wesley Street,
Auckland, 2120,
New Zealand
Website
https://www.farmers.co.nz/
Phone
64 9 929 8200
Artw industry
Retail
Employee
Revenue

Farmers Trading Technographics

Farmers Trading Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Farmers Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Farmers Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Farmers Trading has purchased the following applications: Block Afterpay for Payment Processing in 2022, AdvanceRetail SmartStore for Point Of Sale in 2006, AdvanceRetail SmartBI for Analytics and BI in 2006 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Farmers Trading is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , AdvanceRetail Technology , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Farmers Trading revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Farmers Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Farmers Trading Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Block (ex Square, Inc) Legacy Block Afterpay Payment Processing ERP Financial Management n/a 2022 2022
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AdvanceRetail Technology Legacy AdvanceRetail SmartStore Point Of Sale ERP Services and Operations n/a 2006 2006
In 2006, Farmers Trading implemented AdvanceRetail SmartStore. AdvanceRetail SmartStore has been used by Farmers Trading to operate store point-of-sale and broader retail management functions in the retail POS area. The deployment leverages category-aligned capabilities typical of retail POS solutions, including store transaction processing, inventory control, pricing and promotions configuration, and store-level reporting and cashier workflows. AdvanceRetail SmartStore is presented by the vendor as the underpinning platform for Farmers Trading store POS and retail management operations, and the implementation narrative derives module usage from vendor materials rather than a standalone case study. Operationally the implementation centralizes store POS activity with a retail management back office to support Farmers Trading department store operations across New Zealand. Governance and operational ownership are handled through centralized retail operations teams and store management workflows to control pricing, promotions, and day-to-day POS operations.
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AdvanceRetail Technology Legacy AdvanceRetail SmartBI Analytics and BI Analytics and BI n/a 2006 2007
In 2006 Farmers Trading engaged AdvanceRetail Technology and implemented AdvanceRetail SmartBI as part of a retail/POS solutions deployment to support its multi store department operations across New Zealand. The company appears on AdvanceRetail’s timeline as a major client signed in 2006, and the use of AdvanceRetail SmartBI is inferred as the analytics layer associated with that retail/POS solutions engagement. AdvanceRetail SmartBI was configured to deliver standard retail analytics capabilities, including sales reporting, inventory analytics, store performance dashboards, and ad hoc querying for merchandising analysis. Configuration work focused on structuring transaction level POS data, merchandise hierarchy, and pricing dimensions to enable consolidated department level reporting and dashboarding. The deployment integrated centralized reporting processes with store POS feeds and corporate merchandising and finance datasets to provide cross functional visibility. Operational scope included retail operations, merchandising, store management, inventory control, and finance teams within Farmers Trading in New Zealand. Governance was organized around a centralized data model, scheduled ETL processing, and role based access to dashboards for store managers and corporate analysts. Rollout planning followed phased onboarding that aligned analytics provisioning with the broader retail/POS solution implementation.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2019 2019
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2014 2014
Personalization and Product Recommendations eCommerce 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2011 2011
Customer Experience CRM 2017 2017
Customer Loyalty CRM 2011 2011
Customer Support CRM 2024 2024
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2024 2024
Marketing Automation CRM 2024 2024
Tag Management CRM 2012 2012
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2017 2017
IT Decision Makers and Key Stakeholders at Farmers Trading
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Farmers Trading Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Farmers Trading Technographics

Farmers Trading is a Retail organization based in New Zealand, with around 4000 employees and annual revenues of $1.00 billion.

Farmers Trading operates a diverse technology stack with applications such as Block Afterpay, AdvanceRetail SmartStore and AdvanceRetail SmartBI, covering areas like Payment Processing, Point Of Sale and Analytics and BI.

Farmers Trading has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Block (ex Square, Inc) and AdvanceRetail Technology.

Farmers Trading recently adopted applications including Searchspring Product Recommendations in 2024, Zendesk Service in 2024 and Salesforce Marketing Cloud Personalisation in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Farmers Trading’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Farmers Trading’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Farmers Trading technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.