Farmers Trading
Farmers Trading Technographics
Farmers Trading Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Farmers Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Farmers Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Farmers Trading has purchased the following applications: Block Afterpay for Payment Processing in 2022, AdvanceRetail SmartStore for Point Of Sale in 2006, AdvanceRetail SmartBI for Analytics and BI in 2006 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Farmers Trading is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , AdvanceRetail Technology , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Farmers Trading revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Farmers Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Farmers Trading Tech Stack and Enterprise Applications
Farmers Trading ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP | n/a | 2022 | 2022 |
|
Farmers Trading ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdvanceRetail Technology | Legacy | AdvanceRetail SmartStore | Point Of Sale | ERP Services and Operations | n/a | 2006 | 2006 |
In 2006, Farmers Trading implemented AdvanceRetail SmartStore. AdvanceRetail SmartStore has been used by Farmers Trading to operate store point-of-sale and broader retail management functions in the retail POS area.
The deployment leverages category-aligned capabilities typical of retail POS solutions, including store transaction processing, inventory control, pricing and promotions configuration, and store-level reporting and cashier workflows. AdvanceRetail SmartStore is presented by the vendor as the underpinning platform for Farmers Trading store POS and retail management operations, and the implementation narrative derives module usage from vendor materials rather than a standalone case study.
Operationally the implementation centralizes store POS activity with a retail management back office to support Farmers Trading department store operations across New Zealand. Governance and operational ownership are handled through centralized retail operations teams and store management workflows to control pricing, promotions, and day-to-day POS operations.
|
Farmers Trading Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdvanceRetail Technology | Legacy | AdvanceRetail SmartBI | Analytics and BI | Analytics and BI | n/a | 2006 | 2007 |
In 2006 Farmers Trading engaged AdvanceRetail Technology and implemented AdvanceRetail SmartBI as part of a retail/POS solutions deployment to support its multi store department operations across New Zealand. The company appears on AdvanceRetail’s timeline as a major client signed in 2006, and the use of AdvanceRetail SmartBI is inferred as the analytics layer associated with that retail/POS solutions engagement.
AdvanceRetail SmartBI was configured to deliver standard retail analytics capabilities, including sales reporting, inventory analytics, store performance dashboards, and ad hoc querying for merchandising analysis. Configuration work focused on structuring transaction level POS data, merchandise hierarchy, and pricing dimensions to enable consolidated department level reporting and dashboarding.
The deployment integrated centralized reporting processes with store POS feeds and corporate merchandising and finance datasets to provide cross functional visibility. Operational scope included retail operations, merchandising, store management, inventory control, and finance teams within Farmers Trading in New Zealand.
Governance was organized around a centralized data model, scheduled ETL processing, and role based access to dashboards for store managers and corporate analysts. Rollout planning followed phased onboarding that aligned analytics provisioning with the broader retail/POS solution implementation.
|
Farmers Trading Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
Farmers Trading eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2014 | 2014 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2024 | 2024 |
|
Farmers Trading CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2011 | 2011 |
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2011 | 2011 |
|
|
|
|
|
Customer Support | CRM |
|
2024 | 2024 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2024 | 2024 |
|
|
|
|
|
Marketing Automation | CRM |
|
2024 | 2024 |
|
|
|
|
|
Tag Management | CRM |
|
2012 | 2012 |
|
Farmers Trading ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
Farmers Trading PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2023 | 2023 |
|
Farmers Trading IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Farmers Trading
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
CEO | CXO | Operations | |
|
|
|
Loyalty Manager | Manager | Customer Service | |
|
|
|
Marketing Coordinator | Non Manager | Marketing | |
|
|
|
Operations Manager | Manager | Operations | |
|
|
|
Marketing Manager | Manager | Marketing | |
|
Apps Being Evaluated by Farmers Trading Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Farmers Trading IT executives and key decision makers. This section highlights Farmers Trading's latest recorded technology evaluations, including Xero Accounting for ERP Financial on 2025-08-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Farmers Trading digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-18 | Farmers Trading | Evaluated | Xero | Xero Accounting | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Farmers Trading Technographics
Farmers Trading is a Retail organization based in New Zealand,
with around 4000 employees and annual revenues of $1.00 billion.
Farmers Trading operates a diverse technology stack with applications such as
Block Afterpay, AdvanceRetail SmartStore and AdvanceRetail SmartBI,
covering areas like Payment Processing, Point Of Sale and Analytics and BI.
Farmers Trading has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Block (ex Square, Inc) and AdvanceRetail Technology.
Farmers Trading recently adopted applications including
Searchspring Product Recommendations in 2024, Zendesk Service in 2024 and Salesforce Marketing Cloud Personalisation in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Farmers Trading’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Farmers Trading’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Farmers Trading technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.