Farnell Clarke
42 Unthank Road,
Norwich, NR2 2RB,
United Kingdom
Norwich, NR2 2RB,
United Kingdom
44 16 0376-6078
Professional Services
Farnell Clarke Technographics
Farnell Clarke Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Farnell Clarke and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Farnell Clarke employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Farnell Clarke has purchased the following applications: Chaser Accounts Receivable Automation Software for AR Automation in 2015, Hubspot Live Chat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Farnell Clarke is running and its propensity to invest more and deepen its relationship with Chaser Technologies , Xero , GoCardless or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Farnell Clarke revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Farnell Clarke intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Farnell Clarke Tech Stack and Enterprise Applications
Farnell Clarke ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chaser Technologies | Legacy | Chaser Accounts Receivable Automation Software | AR Automation | ERP | n/a | 2015 | 2015 |
In 2015 Farnell Clarke implemented Chaser Accounts Receivable Automation Software to automate its credit control and eliminate a previously paper based process. The move targeted the firm’s accounting and credit control function across its Norwich and London operations, embedding AR automation into the core bookkeeping workflows of a firm of over 35 staff.
Chaser Accounts Receivable Automation Software was configured to run automated email chasers and human centric templates against the firm’s debtor ledger, providing scheduled debtor list processing and a lightweight workflow for handling incoming replies. The AR Automation deployment was executed via a one click integration and brief setup, enabling rapid activation of automated chase sequences while preserving manual pre chase review controls.
Operational integration included a direct Xero connection to maintain debtor data synchronization and to trigger chaser sequences from outstanding invoices, supporting both in house credit control and an outsourced credit control offer to clients. Farnell Clarke used the solution to manage its own debtor book and to operate credit control on behalf of clients, with an initial firm receipt of £3,792 within the hour of first use and a client recovery of £4,000 in less than four weeks recorded.
Governance and process changes centered on a defined weekly cadence, with approximately one hour pre chase to assess debtor status and no more than two further hours per week to handle replies, reducing ongoing credit control effort to under three hours per week. The firm became a certified Chaser accredited partner and institutionalized the automated chase workflow as a client service, preserving human review gates to avoid inappropriate chasing while scaling credit control delivery.
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ERP Financial | ERP |
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2019 | 2019 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Farnell Clarke AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Farnell Clarke deployed Hubspot Live Chat on its public website. Farnell Clarke implemented Hubspot Live Chat as its Chatbots and Conversational AI entry point for real-time client engagement and lead capture.
Configuration centered on the embedded web chat widget, scripted welcome messages, and pre-chat capture forms to collect basic contact attributes before handoff. Hubspot Live Chat was configured to persist chat transcripts and associate sessions with contact records within the HubSpot platform, enabling conversational logs and follow up workflows.
Operational coverage is focused on the company website and supports marketing and client services functions across the United Kingdom, routing inbound website conversations into a shared team inbox and providing visibility to client-facing staff. The deployment scope targets public site pages that drive enquiries and complements existing web contact channels.
Governance established chat ownership and operational processes for triage, escalation, and transcript retention, aligning response responsibilities between marketing and client services. Implementation included configuration controls, chat script versioning, and standard operating procedures for converting chats into formal enquiries and records inside HubSpot.
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Farnell Clarke Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Farnell Clarke implemented Microsoft 365 as its core Collaboration platform for internal communications and document management. The professional services firm, operating with 35 employees in the United Kingdom, provisioned a cloud tenant to centralize email, file sharing, and real-time collaboration across its small team.
The deployment centers on Microsoft 365 capabilities such as Exchange Online for corporate email, SharePoint and OneDrive for document libraries and client deliverables, and Teams for meetings and persistent chat, with Azure Active Directory providing identity and access management. The company’s public website indicates use of Microsoft 365, reflecting the platform’s role in both internal collaboration and externally visible communication workflows. Tenant-level administration and user provisioning are the primary governance controls described, focused on standard information access and file sharing practices for professional services staff.
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Farnell Clarke CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Farnell Clarke PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Farnell Clarke IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Farnell Clarke
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Apps Being Evaluated by Farnell Clarke Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Farnell Clarke IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Farnell Clarke digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Farnell Clarke Technographics
Farnell Clarke is a Professional Services organization based in United Kingdom,
with around 35 employees and annual revenues of $3.0 million.
Farnell Clarke operates a diverse technology stack with applications such as
Chaser Accounts Receivable Automation Software, Hubspot Live Chat and Microsoft 365,
covering areas like AR Automation, Chatbots and Conversational AI and Collaboration.
Farnell Clarke has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Chaser Technologies, HubSpot and Microsoft.
Farnell Clarke recently adopted applications including
Hubspot Live Chat in 2021, HubSpot Ads in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Farnell Clarke’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Farnell Clarke’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Farnell Clarke technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.