Bangalore, 560052,
India
Featherlite Technographics
Featherlite Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Featherlite and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 694 Featherlite employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Featherlite has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2013, Zendesk Chat for Chatbots and Conversational AI in 2016, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Featherlite is running and its propensity to invest more and deepen its relationship with Microsoft , Zendesk , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Featherlite revenues, which have grown to $193.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Featherlite intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Featherlite Tech Stack and Enterprise Applications
Featherlite ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Tally ERP | Microsoft Dynamics NAV | ERP Financial | ERP | Affordable Business Solutions | 2013 | 2013 |
In 2013 Featherlite implemented Microsoft Dynamics NAV as an ERP Financial application to centralize core finance and transactional processes. The Microsoft-supplied deployment replaced Tally ERP and was executed with implementation services from Affordable Business Solutions.
Microsoft Dynamics NAV was configured to support billing and invoicing and inventory management, with Navision used explicitly for billing, invoicing, and stock control. The implementation employed standard ERP Financial functional modules such as general ledger, accounts receivable and accounts payable to align retail billing with corporate finance, while inventory workflows were configured to connect warehouse transactions to financial posting.
Operational coverage included the retail division in Bangalore and broader manufacturing and finance functions across Featherlite in India, reflecting an enterprise scope appropriate for a 694-employee manufacturer. Customer-facing CRM activity continued to leverage Freshdesk for service and customer experience, while transaction-level billing and inventory transactions were routed through Microsoft Dynamics NAV.
Affordable Business Solutions led configuration, system handover, and process alignment workstreams, updating invoicing and inventory procedures to align with Navision transaction models. Governance emphasized centralized financial posting and inventory reconciliation in Microsoft Dynamics NAV to standardize cross-departmental workflows between sales, operations and finance.
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Featherlite AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016 Featherlite deployed Zendesk Chat on its customer-facing website. The implementation positions Zendesk Chat as a web chat channel delivering Chatbots and Conversational AI capabilities to support customer service and online sales lead capture for Featherlite's public site.
The deployment is implemented as an embedded chat widget that provides live chat session handling, automated routing and triggers, canned responses, offline message capture, chat transcripts and basic reporting. Operational scope centers on the website channel and the business functions of customer service and sales, with conversation persistence and routing to front-line agents to manage inbound web inquiries.
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Featherlite CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Featherlite implemented Hotjar on its public website to support Customer Experience activities. Featherlite deployed Hotjar as its behavioral analytics and feedback tool to capture session replays, heatmaps, conversion funnels, and on site feedback for website user experience and customer behavior analysis.
Deployment was implemented via a site level tracking snippet and instrumented across the corporate website, with configuration focused on page heatmaps, funnel tracking for key contact and inquiry flows, session recordings, and feedback polls. Operational ownership sits with digital and marketing teams, who use Hotjar data for UX triage, issue prioritization, and iterative content adjustments, while product and e commerce stakeholders consult recordings and funnel data to inform experience decisions.
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Featherlite ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Featherlite IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Featherlite
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CFO | CXO | Finance | ||||
| Senior Account Manager | Manager | Finance | ||||
| Director | Director | Finance |
Apps Being Evaluated by Featherlite Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||