Bangalore, 560052,
India
Featherlite Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Featherlite and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 694 Featherlite employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Featherlite has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2013, Zendesk Chat for Chatbots and Conversational AI in 2016, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Featherlite is running and its propensity to invest more and deepen its relationship with Microsoft , Zendesk , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Featherlite revenues, which have grown to $193.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Featherlite intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Tally ERP | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | Affordable Business Solutions | 2013 | 2013 |
In 2013 Featherlite implemented Microsoft Dynamics NAV as an ERP Financial application to centralize core finance and transactional processes. The Microsoft-supplied deployment replaced Tally ERP and was executed with implementation services from Affordable Business Solutions.
Microsoft Dynamics NAV was configured to support billing and invoicing and inventory management, with Navision used explicitly for billing, invoicing, and stock control. The implementation employed standard ERP Financial functional modules such as general ledger, accounts receivable and accounts payable to align retail billing with corporate finance, while inventory workflows were configured to connect warehouse transactions to financial posting.
Operational coverage included the retail division in Bangalore and broader manufacturing and finance functions across Featherlite in India, reflecting an enterprise scope appropriate for a 694-employee manufacturer. Customer-facing CRM activity continued to leverage Freshdesk for service and customer experience, while transaction-level billing and inventory transactions were routed through Microsoft Dynamics NAV.
Affordable Business Solutions led configuration, system handover, and process alignment workstreams, updating invoicing and inventory procedures to align with Navision transaction models. Governance emphasized centralized financial posting and inventory reconciliation in Microsoft Dynamics NAV to standardize cross-departmental workflows between sales, operations and finance.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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