AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Featherlite Tech Stack and Enterprise Applications

Featherlite ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Tally ERP Microsoft Dynamics NAV ERP Financial ERP Affordable Business Solutions 2013 2013
In 2013 Featherlite implemented Microsoft Dynamics NAV as an ERP Financial application to centralize core finance and transactional processes. The Microsoft-supplied deployment replaced Tally ERP and was executed with implementation services from Affordable Business Solutions. Microsoft Dynamics NAV was configured to support billing and invoicing and inventory management, with Navision used explicitly for billing, invoicing, and stock control. The implementation employed standard ERP Financial functional modules such as general ledger, accounts receivable and accounts payable to align retail billing with corporate finance, while inventory workflows were configured to connect warehouse transactions to financial posting. Operational coverage included the retail division in Bangalore and broader manufacturing and finance functions across Featherlite in India, reflecting an enterprise scope appropriate for a 694-employee manufacturer. Customer-facing CRM activity continued to leverage Freshdesk for service and customer experience, while transaction-level billing and inventory transactions were routed through Microsoft Dynamics NAV. Affordable Business Solutions led configuration, system handover, and process alignment workstreams, updating invoicing and inventory procedures to align with Navision transaction models. Governance emphasized centralized financial posting and inventory reconciliation in Microsoft Dynamics NAV to standardize cross-departmental workflows between sales, operations and finance.
Featherlite AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zendesk Legacy Zendesk Chat Chatbots and Conversational AI AI-Powered Application n/a 2016 2016
In 2016 Featherlite deployed Zendesk Chat on its customer-facing website. The implementation positions Zendesk Chat as a web chat channel delivering Chatbots and Conversational AI capabilities to support customer service and online sales lead capture for Featherlite's public site. The deployment is implemented as an embedded chat widget that provides live chat session handling, automated routing and triggers, canned responses, offline message capture, chat transcripts and basic reporting. Operational scope centers on the website channel and the business functions of customer service and sales, with conversation persistence and routing to front-line agents to manage inbound web inquiries.
Featherlite CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2016 2016
In 2016, Featherlite implemented Hotjar on its public website to support Customer Experience activities. Featherlite deployed Hotjar as its behavioral analytics and feedback tool to capture session replays, heatmaps, conversion funnels, and on site feedback for website user experience and customer behavior analysis. Deployment was implemented via a site level tracking snippet and instrumented across the corporate website, with configuration focused on page heatmaps, funnel tracking for key contact and inquiry flows, session recordings, and feedback polls. Operational ownership sits with digital and marketing teams, who use Hotjar data for UX triage, issue prioritization, and iterative content adjustments, while product and e commerce stakeholders consult recordings and funnel data to inform experience decisions.
Customer Support CRM 2020 2020
Marketing Automation CRM 2016 2016
Featherlite ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2015 2015
Featherlite IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Featherlite

First Name Last Name Title Function Department Email Phone
CFO CXO Finance
Senior Account Manager Manager Finance
Director Director Finance

Apps Being Evaluated by Featherlite Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Featherlite IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Featherlite digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Featherlite Technographics
Featherlite is a Manufacturing organization based in India, with around 694 employees and annual revenues of $193.0 million.
Featherlite operates a diverse technology stack with applications such as Microsoft Dynamics NAV, Zendesk Chat and Hotjar, covering areas like ERP Financial, Chatbots and Conversational AI and Customer Experience.
Featherlite has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Zendesk and Contentsquare.
Featherlite recently adopted applications including Zendesk Service in 2020, Cloudflare CDN in 2020 and Zendesk Chat in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Featherlite’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Featherlite’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Featherlite technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.