London, W1K3HL,
United Arab Emirates
Ferrari Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ferrari Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Ferrari Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ferrari Group has purchased the following applications: Microsoft 365 for Collaboration in 2016, Zendesk Service for Customer Support in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ferrari Group is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ferrari Group revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ferrari Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Ferrari Group implemented Microsoft 365. Ferrari Group implemented Microsoft 365 in 2016 as its primary Collaboration platform to support corporate communication, document collaboration, and user productivity across the organization.
The deployment leveraged core Microsoft 365 capabilities including Exchange Online for email, SharePoint and OneDrive for document management and file sharing, and Microsoft Teams for chat and meetings. Microsoft 365 was configured to provide centralized identity and access management, shared collaboration sites, and standardized productivity templates to align collaboration workflows with business processes.
The implementation was provisioned for Ferrari Group’s approximately 300 employees in the United Arab Emirates, covering corporate departments that support distribution, sales, and operations. Ferrari Group references Microsoft 365 on their public website, indicating a visible reliance on the Microsoft 365 Collaboration stack, with tenant level administration and role based access controls applied to govern collaboration and information access.
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Collaboration | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2020 | 2020 |
In 2020, Ferrari Group deployed Zendesk Service as its Customer Support platform on its public website. The United Arab Emirates distribution company with roughly 300 employees exposes Zendesk Service through its web channel to capture customer inquiries and route them into a centralized ticketing queue.
The implementation focuses on core Customer Support capabilities including ticket management, web messaging, a self service knowledge base, agent workspaces, ticket fields, macros and automated triggers to standardize routing and responses. Governance centers on role based agent permissions and ticket triage workflows for customer service teams, with Zendesk Service used to manage customer inquiries and case handling for Ferrari Group's distribution business.
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Marketing Automation | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Ferrari Group implemented Microsoft Azure Cloud Services to host its corporate website. Ferrari Group deployed Microsoft Azure Cloud Services within the Application Hosting and Computing Services category to provide public web hosting and delivery for its external digital properties.
The implementation centers on platform-managed hosting capabilities common to Application Hosting and Computing Services, including scalable web compute, object storage for static assets, TLS certificate termination, and content delivery optimizations. Microsoft Azure Cloud Services was configured to serve the website and associated public assets, applying managed compute and storage services and platform-level orchestration for web traffic.
Operational coverage is focused on Ferrari Group’s public website and external digital assets, with hosting and operational administration residing with the company IT function in the United Arab Emirates. The architecture follows a public cloud, platform-managed model that centralizes web operations and reduces on-premises infrastructure for site delivery.
Governance and operational processes were aligned to standard web release and configuration control practices, with cloud-native monitoring and alerting used to maintain availability and detect incidents. The Ferrari Group Microsoft Azure Cloud Services deployment reflects an application hosting and compute orientation, prioritizing web serving, asset delivery, and platform-managed operational controls.
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Content Delivery Network | IaaS |
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2018 | 2018 |
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SD-WAN | IaaS |
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2017 | 2018 |
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