Fire & Flower Holdings
130 King Street West Suite 2500,
Toronto, M5X 1C8, ON,
Canada
Toronto, M5X 1C8, ON,
Canada
1 833-680-4948
Retail
Fire & Flower Holdings Technographics
Fire & Flower Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fire & Flower Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 398 Fire & Flower Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fire & Flower Holdings has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2020, HigherMe Interview Scheduling for Interview Scheduling in 2020, Rocket.chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fire & Flower Holdings is running and its propensity to invest more and deepen its relationship with Microsoft , HigherMe , Rocket.chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fire & Flower Holdings revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fire & Flower Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fire & Flower Holdings Tech Stack and Enterprise Applications
Fire & Flower Holdings ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Fire & Flower Holdings implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial system. The deployment established Dynamics 365 for Finance and Operations as the central financial application supporting accounting, consolidation and financial reporting for the retail operator.
The implementation covered standard ERP Financial modules including Inventory for retail and warehouse operations, Revenue and POS data integrations, Purchase to Payables, Billings, Fixed Assets, and Consolidation and Financial Reporting capabilities. The finance team built and distributed reporting and analysis templates and business intelligence artifacts, while daily and weekly monitoring processes were established to validate completeness of POS to Microsoft Dynamics 365 for Finance and Operations data flows and to resolve job queue and integration exceptions.
Integrations extend to point of sale and payroll systems and include data conversion and reporting handoffs to Cognos based reporting tools, with additional automation and workflow workstreams researched and implemented against Microsoft Power Automate, SharePoint, and Forms. Operational coverage spans finance and operations teams and supports retail store inventory, warehouse inventory, procurement, billing, fixed asset accounting, and month end and quarter end close processes.
Governance and operationalization focused on master data management, internal controls alignment, and process setup support across business units. Testing and adoption activities included creation and execution of user acceptance test scripts in coordination with IT and external consultants, coordination of issue resolution for integration exceptions, and preparation and delivery of training workshops to business users to embed new workflows and system controls.
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Fire & Flower Holdings HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HigherMe | Legacy | HigherMe Interview Scheduling | Interview Scheduling | HCM | n/a | 2020 | 2020 |
In 2020, Fire & Flower Holdings deployed HigherMe Interview Scheduling to convert a centralized recruiting bottleneck into a decentralised hiring capability while the retailer scaled rapidly. The implementation targeted retail hiring workflows and HR operations, leveraging the Interview Scheduling category to standardize interview booking and candidate communications across stores.
HigherMe Interview Scheduling was configured to support job posting, applicant screening, candidate communication, interview scheduling, and employer branding controls. Store managers were empowered to manage the hiring lifecycle from screening applicants to scheduling interviews and selecting hires, while corporate maintained controls over job descriptions and brand presentation to ensure consistency across roles.
The deployment integrated HigherMe with external job distribution channels, with most applications flowing through HigherMe’s integration with Indeed and a secondary source coming from the Fire & Flower careers page on the company website. Operational coverage included 61 locations across Canada, with roughly 80 percent of the workforce in retail, and the platform supported an average intake of over 1,500 applications per month as local managers sourced talent from their communities.
Governance shifted from a centralized HR posting model to a decentralised, manager-driven process, enabling store managers to act as local recruiting owners while HR retained employment brand oversight. The new model reduced manual hiring tasks, increased efficiencies in candidate communication and scheduling, and supported rapid scale from 12 to 500 staff in under two years, demonstrating how HigherMe Interview Scheduling was embedded into Fire & Flower’s retail hiring and team relations operations.
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Fire & Flower Holdings AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Fire & Flower Holdings implemented Rocket.chat on their website. Fire & Flower Holdings deployed Rocket.chat as a web-embedded conversational layer under the Chatbots and Conversational AI category to provide a customer-facing messaging channel for online engagement and support.
The implementation uses Rocket.chat's web chat widget and real-time messaging capabilities to handle customer inquiries, enable agent handoff, capture chat transcripts and support templated responses, aligning with standard Chatbots and Conversational AI workflows. Operational scope centers on the company website, serving customer service and store support workflows within the retail organization. Governance practices focused on consolidating digital conversations into the Rocket.chat channel, establishing response templates and transcript retention to support frontline operations.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Computer Vision | AI-Powered Application |
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2022 | 2022 |
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Fire & Flower Holdings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Fire & Flower Holdings Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Fire & Flower Holdings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Fire & Flower Holdings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Fire & Flower Holdings
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Vice President, Finance | VP | Finance | |
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Senior Accountant | Manager | Finance | |
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Controller, External Reporting and Compliance | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by Fire & Flower Holdings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fire & Flower Holdings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fire & Flower Holdings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fire & Flower Holdings Technographics
Fire & Flower Holdings is a Retail organization based in Canada,
with around 398 employees and annual revenues of $175.0 million.
Fire & Flower Holdings operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, HigherMe Interview Scheduling and Rocket.chat,
covering areas like ERP Financial, Interview Scheduling and Chatbots and Conversational AI.
Fire & Flower Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, HigherMe and Rocket.chat.
Fire & Flower Holdings recently adopted applications including
Persona Verification in 2022, FullStory in 2022 and Lotame DMP in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fire & Flower Holdings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fire & Flower Holdings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fire & Flower Holdings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.