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Fire & Flower Holdings
Location
130 King Street West Suite 2500,
Toronto, M5X 1C8, ON,
Canada
Website
https://www.fireandflower.com/
Phone
1 833-680-4948
Artw industry
Retail
Employee
Revenue

Fire & Flower Holdings Technographics

Fire & Flower Holdings Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Fire & Flower Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 398 Fire & Flower Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Fire & Flower Holdings has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2020, HigherMe Interview Scheduling for Interview Scheduling in 2020, Rocket.chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Fire & Flower Holdings is running and its propensity to invest more and deepen its relationship with Microsoft , HigherMe , Rocket.chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Fire & Flower Holdings revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fire & Flower Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Fire & Flower Holdings Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics 365 for Finance and Operations ERP Financial ERP Financial Management n/a 2020 2020
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HigherMe Legacy HigherMe Interview Scheduling Interview Scheduling HCM n/a 2020 2020
In 2020, Fire & Flower Holdings deployed HigherMe Interview Scheduling to convert a centralized recruiting bottleneck into a decentralised hiring capability while the retailer scaled rapidly. The implementation targeted retail hiring workflows and HR operations, leveraging the Interview Scheduling category to standardize interview booking and candidate communications across stores. HigherMe Interview Scheduling was configured to support job posting, applicant screening, candidate communication, interview scheduling, and employer branding controls. Store managers were empowered to manage the hiring lifecycle from screening applicants to scheduling interviews and selecting hires, while corporate maintained controls over job descriptions and brand presentation to ensure consistency across roles. The deployment integrated HigherMe with external job distribution channels, with most applications flowing through HigherMe’s integration with Indeed and a secondary source coming from the Fire & Flower careers page on the company website. Operational coverage included 61 locations across Canada, with roughly 80 percent of the workforce in retail, and the platform supported an average intake of over 1,500 applications per month as local managers sourced talent from their communities. Governance shifted from a centralized HR posting model to a decentralised, manager-driven process, enabling store managers to act as local recruiting owners while HR retained employment brand oversight. The new model reduced manual hiring tasks, increased efficiencies in candidate communication and scheduling, and supported rapid scale from 12 to 500 staff in under two years, demonstrating how HigherMe Interview Scheduling was embedded into Fire & Flower’s retail hiring and team relations operations.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rocket.chat Legacy Rocket.chat Chatbots and Conversational AI AI-Powered Application n/a 2018 2018
Chatbots and Conversational AI AI-Powered Application 2020 2020
Computer Vision AI-Powered Application 2022 2022
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2018 2018
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2022 2022
Data Management Platform CRM 2022 2022
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at Fire & Flower Holdings
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Fire & Flower Holdings Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Fire & Flower Holdings Technographics

Fire & Flower Holdings is a Retail organization based in Canada, with around 398 employees and annual revenues of $175.0 million.

Fire & Flower Holdings operates a diverse technology stack with applications such as Microsoft Dynamics 365 for Finance and Operations, HigherMe Interview Scheduling and Rocket.chat, covering areas like ERP Financial, Interview Scheduling and Chatbots and Conversational AI.

Fire & Flower Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, HigherMe and Rocket.chat.

Fire & Flower Holdings recently adopted applications including Persona Verification in 2022, FullStory in 2022 and Lotame DMP in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Fire & Flower Holdings’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Fire & Flower Holdings’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Fire & Flower Holdings technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.