Fireco
5 Grange Road,
Southwick, BN42 4DQ,
United Kingdom
Southwick, BN42 4DQ,
United Kingdom
44 12 7332-0650
Distribution
Fireco Technographics
Fireco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fireco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 134 Fireco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fireco has purchased the following applications: Merlin ERP for ERP Financial in 2016, Tawk.to for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fireco is running and its propensity to invest more and deepen its relationship with Merlin Business Software , Stripe , Tawk.to or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fireco revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fireco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fireco Tech Stack and Enterprise Applications
Fireco ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Merlin Business Software | Legacy | Merlin ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Fireco implemented Merlin ERP, deploying a system categorized as ERP Financial. The deployment at the Hove distribution site supported core finance and back office functions for a 134 employee, UK focused distributor serving trade, education and care sectors.
Merlin ERP was configured to centralize financial workflows, including general ledger, accounts payable, accounts receivable, invoicing and cash posting, aligning accounting processes with order to cash and purchase to pay operational flows. The implementation emphasized financial master data management, transaction processing and standardized reporting capabilities within Merlin ERP to support companywide billing and accounting governance.
Merlin ERP operated alongside Goldmine CRM, a bespoke Merlin CRM instance and Google platform tools which Fireco used for customer management and activity tracking, indicating integration points between sales activity records and financial transactions. Operational coverage included finance, sales and a small installer team that led site level business development and certification activities across the UK, with governance focused on tying CRM captured customer activity to invoicing and compliance records in the ERP Financial system.
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Payment Processing | ERP |
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2022 | 2022 |
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Fireco AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Fireco implemented Tawk.to on its public website. Tawk.to, classified in the Chatbots and Conversational AI category, is deployed as an embedded web chat widget to provide real-time messaging, asynchronous offline message capture, and basic conversational workflows.
The implementation addresses customer-facing functions including support, lead capture, and sales inquiries, with agents using the Tawk.to dashboard to manage conversations, apply canned responses, and route chats to relevant teams. Configuration focused on site-wide widget embedding and conversational flow setup, while governance emphasized agent access controls and message handling policies to support ongoing operations.
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Fireco Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Fireco deployed Google Workspace (Formerly Google G-Suite) to provide organization-wide collaboration and productivity capabilities. Fireco implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform across its United Kingdom operations, covering corporate users within the 134-employee organization.
The implementation centered on standard Collaboration modules, including Gmail for domain email, Google Drive and shared drives for file storage, Google Docs Sheets and Slides for document co-authoring, Google Calendar for scheduling, and Google Meet for meetings. Administration was handled through the Google Workspace admin console, enabling account provisioning role-based administration and domain-level policy controls consistent with cloud-first collaboration architectures.
Fireco’s public website source references Google Workspace (Formerly Google G-Suite), indicating corporate email and collaboration assets are tied to the company domain. Governance and operational processes included centralized user account management and lifecycle controls to onboard and offboard staff, and the deployment supported core business functions such as sales operations and administrative teams through shared collaboration workflows.
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Fireco CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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CRM | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Fireco PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Fireco IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Fireco
| First Name | Last Name | Title | Function | Department | Phone | |
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Information Technology Manager | Manager | IT | |
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Managing Director | CXO | Operations | |
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Operations Manager | Manager | Operations | |
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Apps Being Evaluated by Fireco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fireco IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fireco digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Fireco Technographics
Fireco is a Distribution organization based in United Kingdom,
with around 134 employees and annual revenues of $20.0 million.
Fireco operates a diverse technology stack with applications such as
Merlin ERP, Tawk.to and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Fireco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Merlin Business Software, Tawk.to and Google.
Fireco recently adopted applications including
Stripe Payments in 2022, Respond.io in 2022 and Bubble Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fireco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fireco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fireco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.