Firewire Surfboards
2270 Cosmos Ct. Suite 120,
Carlsbad, 92011, CA,
United States
Carlsbad, 92011, CA,
United States
1 760-893-8702
Retail
Firewire Surfboards Technographics
Firewire Surfboards Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Firewire Surfboards and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Firewire Surfboards employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Firewire Surfboards has purchased the following applications: Acumatica Cloud ERP for ERP Financial in 2018, Microsoft 365 for Collaboration in 2017, Shopify for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Firewire Surfboards is running and its propensity to invest more and deepen its relationship with Acumatica , Block (ex Square, Inc) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Firewire Surfboards revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Firewire Surfboards intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Firewire Surfboards Tech Stack and Enterprise Applications
Firewire Surfboards ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acumatica | MYOB Greentree | Acumatica Cloud ERP | ERP Financial | ERP | Vida HR | 2018 | 2019 |
In 2018 Firewire Surfboards implemented Acumatica Cloud ERP, deploying Acumatica Manufacturing Edition to consolidate finance, inventory and production across its U.S., UK and Australia distribution entities and its manufacturing site in Thailand. The deployment established Acumatica Cloud ERP as the company ERP Financial platform to replace Greentree Business Software and centralize transactional processing and reporting for five operating entities.
The implementation configured core Financials and Reporting alongside manufacturing capabilities, with role based permissions and dashboarding to eliminate extensive manual Excel reconciliation. The project leveraged Acumatica’s unlimited user pricing model and cloud architecture to support broader access, low latency remote use and automated financial snapshots that had previously been created manually.
Acumatica was integrated with Brandscope, Firewire’s sales and inventory management database, and with its Verifier tag software for production tracking, with links active in the U.S. and Australia and planned rollout to Europe. Vida HR is recorded as the SI VAR associated with the implementation, and future integrations under evaluation include Microsoft PowerBI for analytics and visualization.
Operational governance centered on centralized reporting, role based self-service reporting for sales and finance, and a cloud first hosting approach to avoid on premises server upgrades. Explicit outcomes stated by the company include improved visibility across entities, reduced time spent producing reports, avoidance of server upgrade investments, and contained software costs through unlimited user licensing.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Firewire Surfboards Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Firewire Surfboards implemented Microsoft 365 as its primary Collaboration platform. Firewire Surfboards implemented Microsoft 365 to centralize email, document collaboration, and team communication, and their public website references use of Microsoft 365.
The Microsoft 365 deployment emphasizes core Collaboration modules including Exchange Online for email and calendaring, SharePoint Online for intranet and document libraries, OneDrive for file sync, Microsoft Teams for persistent chat and meetings, and Office desktop and web applications for content authoring. Configuration work focused on tenant level settings, mailbox provisioning, SharePoint site architecture, Teams channel governance, and user license assignment.
The rollout covered corporate business functions across the United States, including sales, marketing, product development, and e-commerce operations, aligning Collaboration workflows such as content authoring, approvals, and cross functional communication. Identity and access controls are implemented using Microsoft native services, with Azure Active Directory providing identity and access management and Microsoft 365 tenant controls governing security and conditional access.
Governance was organized around tenant administration, site and Teams lifecycle policies, and role based access to support standardized document lifecycle and communications governance. Firewire Surfboards Microsoft 365 Collaboration deployment addresses the collaboration and productivity needs of a 250 employee retail organization.
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Firewire Surfboards eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Firewire Surfboards implemented Shopify to power its eCommerce storefront on its public website. The deployment uses Shopify as a cloud SaaS storefront and administrative layer, centralizing product catalog, shopping cart, hosted checkout and payment processing within the Shopify platform. Shopify is used to manage product pages, collections, pricing and promotional content while providing order capture and the order management workflows required for online retail operations. This implementation positions Shopify as Firewire Surfboards' eCommerce platform supporting customer-facing commerce and internal merchandising operations.
Configuration work focused on catalog management, inventory tracking through the Shopify admin, shipping and tax configuration, and storefront theme customization to preserve brand presentation. Operational scope centers on the web storefront and touches business functions including eCommerce, merchandising, marketing communications, fulfillment and customer service, all administered through Shopify controls and workflows. Governance is organized around centralized store administration with role-based access for product and order management, and iterative content updates executed via the Shopify admin console. The site uses Shopify on their website as the authoritative eCommerce channel for online orders.
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Firewire Surfboards CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Firewire Surfboards IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Firewire Surfboards
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Assistant Controller | Director | Finance | |
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Accounting Analyst | Manager | Finance | |
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CEO | CXO | Operations | |
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Assistant Controller | Director | Finance | |
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Apps Being Evaluated by Firewire Surfboards Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Firewire Surfboards IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Firewire Surfboards digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Firewire Surfboards Technographics
Firewire Surfboards is a Retail organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
Firewire Surfboards operates a diverse technology stack with applications such as
Acumatica Cloud ERP, Microsoft 365 and Shopify,
covering areas like ERP Financial, Collaboration and eCommerce.
Firewire Surfboards has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Acumatica, Microsoft and Shopify.
Firewire Surfboards recently adopted applications including
Apple Pay in 2021, Amazon Pay in 2021 and Google Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Firewire Surfboards’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Firewire Surfboards’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Firewire Surfboards technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.