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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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FirstBank Mortgage Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Jack Henry & Associates Legacy Jack Henry Banking SilverLake Core Banking ERP Services and Operations n/a 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Total Expert Legacy Total Expert Platform Customer Engagement CRM n/a 2024 2024
In 2024 FirstBank Mortgage implemented the Total Expert Platform as its primary Customer Engagement solution for the mortgage division, targeting loan officer support, personalized borrower communications, and content generation across the southeastern United States. The initiative positioned the Total Expert Platform as an all in one CRM and marketing automation platform to centralize contact management and lifecycle outreach for mortgage origination and servicing functions. Configuration focused on CRM capabilities, marketing automation workflows, and content orchestration that leveraged MLS data for dynamic asset creation. The implementation included segmented borrower lists, automated email and SMS journeys, and role based loan officer workqueues to operationalize personalized communications and streamline referral and follow up processes. Integrations explicitly included MLS data feeds to inform content creation and property centric messaging, and operational coverage centered on the mortgage division with primary users in loan officer, marketing, and customer service teams across the southeastern United States. Governance changes emphasized campaign approvals and standardized lifecycle journeys, with the organization launching targeted programs from a centralized marketing operations function to ensure consistent messaging and compliance. A Borrower Reengagement Journey launched in Q1 2024 reengaged nearly 2,000 borrowers by the end of 2024, achieved a 54% open rate, and drove an additional $9M in loan volume, outcomes tracked within the Total Expert Platform. Reported results were used to iterate messaging and cadence in the Customer Engagement program.
Customer Experience CRM 2018 2018
Tag Management CRM 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2022 2022
IT Decision Makers and Key Stakeholders at FirstBank Mortgage
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by FirstBank Mortgage Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD FirstBank Mortgage Technographics

FirstBank Mortgage is a Banking and Financial Services organization based in United States, with around 200 employees and annual revenues of $73.0 million.

FirstBank Mortgage operates a diverse technology stack with applications such as Jack Henry Banking SilverLake, Total Expert Platform and Google Cloud Platform (GCP), covering areas like Core Banking, Customer Engagement and Application Hosting and Computing Services.

FirstBank Mortgage has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Jack Henry & Associates, Total Expert and Google.

FirstBank Mortgage recently adopted applications including Total Expert Platform in 2024, Google Identity Platform in 2022 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of FirstBank Mortgage’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates FirstBank Mortgage’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete FirstBank Mortgage technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.