Nashville, 37228, TN,
United States
FirstBank Mortgage Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by FirstBank Mortgage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 FirstBank Mortgage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FirstBank Mortgage has purchased the following applications: Jack Henry Banking SilverLake for Core Banking in 2016, Total Expert Platform for Customer Engagement in 2024, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FirstBank Mortgage is running and its propensity to invest more and deepen its relationship with Jack Henry & Associates , Total Expert , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FirstBank Mortgage revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FirstBank Mortgage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jack Henry & Associates | Legacy | Jack Henry Banking SilverLake | Core Banking | ERP Services and Operations | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Total Expert | Legacy | Total Expert Platform | Customer Engagement | CRM | n/a | 2024 | 2024 |
In 2024 FirstBank Mortgage implemented the Total Expert Platform as its primary Customer Engagement solution for the mortgage division, targeting loan officer support, personalized borrower communications, and content generation across the southeastern United States. The initiative positioned the Total Expert Platform as an all in one CRM and marketing automation platform to centralize contact management and lifecycle outreach for mortgage origination and servicing functions.
Configuration focused on CRM capabilities, marketing automation workflows, and content orchestration that leveraged MLS data for dynamic asset creation. The implementation included segmented borrower lists, automated email and SMS journeys, and role based loan officer workqueues to operationalize personalized communications and streamline referral and follow up processes.
Integrations explicitly included MLS data feeds to inform content creation and property centric messaging, and operational coverage centered on the mortgage division with primary users in loan officer, marketing, and customer service teams across the southeastern United States. Governance changes emphasized campaign approvals and standardized lifecycle journeys, with the organization launching targeted programs from a centralized marketing operations function to ensure consistent messaging and compliance.
A Borrower Reengagement Journey launched in Q1 2024 reengaged nearly 2,000 borrowers by the end of 2024, achieved a 54% open rate, and drove an additional $9M in loan volume, outcomes tracked within the Total Expert Platform. Reported results were used to iterate messaging and cadence in the Customer Engagement program.
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Customer Experience | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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