First Orion
520 Main Street, Suite 400 North,
Little Rock, 72114, AR,
United States
Little Rock, 72114, AR,
United States
1 501-358-4061
Communications
First Orion Technographics
First Orion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by First Orion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 First Orion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that First Orion has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems First Orion is running and its propensity to invest more and deepen its relationship with Drift , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing First Orion revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for First Orion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
First Orion Tech Stack and Enterprise Applications
First Orion AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, First Orion implemented Drift AI Chatbot on its public website. Drift AI Chatbot was deployed as a Chatbots and Conversational AI layer to engage site visitors, capture inbound leads, and triage customer inquiries for the communications business.
The deployment centered on a web-based conversational UI using intent-driven response flows and automated qualification playbooks. Functional capabilities configured included natural language responses, automated lead capture, escalation routing to human agents, and conversational analytics for message and playbook tuning. The implementation leveraged standard conversational workflow patterns in the Drift AI Chatbot to standardize engagement and streamline first-contact interactions.
Operational coverage focused on the public website and digital touchpoints, aligning the Chatbots and Conversational AI capability with marketing, sales, and customer support workflows. Governance emphasized message scripting, playbook version control, and handoff rules between bot and human teams, managed by marketing and customer experience stakeholders. No named backend integrations were provided in source materials, so the architecture remains oriented to the web-facing conversational layer.
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First Orion Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 First Orion implemented Microsoft 365 to support Collaboration across the company. The deployment was executed as a cloud-hosted Microsoft 365 tenant, with core collaboration services configured for email, document storage and sharing, and real-time communication using hosted mailboxes, SharePoint intranet content, OneDrive file synchronization and Teams meetings and chat. Configuration emphasized centralized tenant administration, identity aligned access controls and cloud-delivered Office applications to standardize productivity workflows.
Operational coverage included corporate communications and cross-functional teams at First Orion, and Microsoft 365 usage is indicated on the company website. Governance was established through tenant-level administration, role based access controls and information lifecycle policies to manage mailboxes, documents and external sharing. The implementation positioned Microsoft 365 as the primary Collaboration platform for email, document collaboration and synchronous communication across the enterprise.
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First Orion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, First Orion implemented Zoominfo Platform to support Account Based Marketing on its website. The Zoominfo Platform is deployed as a marketing-facing solution embedded in website flows to enable account-level prospecting, firmographic segmentation, data enrichment and intent signal monitoring for targeted outreach. This implementation places Zoominfo Platform at the center of First Orion marketing and demand generation workflows, aligning the application with account identification and inbound qualification functions.
Configuration focused on account segmentation, enrichment of inbound web leads, and intent-based audience activation, with the Zoominfo Platform used to build target account lists and drive campaign orchestration. Operational ownership and governance were established within marketing operations, implemented through a phased rollout to marketing and sales-facing campaign teams and documented workflow handoffs for lead qualification and campaign execution. First Orion Zoominfo Platform Account Based Marketing supports marketing and demand generation business functions through site-level instrumentation and ongoing campaign configuration.
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Listing Management | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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First Orion ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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First Orion TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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First Orion PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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First Orion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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First Orion CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at First Orion
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by First Orion Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from First Orion IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the First Orion digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD First Orion Technographics
First Orion is a Communications organization based in United States,
with around 300 employees and annual revenues of $30.0 million.
First Orion operates a diverse technology stack with applications such as
Drift AI Chatbot, Microsoft 365 and Zoominfo Platform,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
First Orion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Microsoft and Zoominfo.
First Orion recently adopted applications including
Zoominfo Platform in 2022, Salesforce Sales Cloud in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of First Orion’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates First Orion’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete First Orion technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.