FitFlop
4th Floor, Foundry Building, 77 Fulham Palace Rd,
London, W6 8AF,
United Kingdom
London, W6 8AF,
United Kingdom
44 80 0856-0148
Retail
FitFlop Technographics
FitFlop Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FitFlop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 FitFlop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FitFlop has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, SAP Commerce Cloud (ex Hybris) for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FitFlop is running and its propensity to invest more and deepen its relationship with Microsoft , Cisco Systems , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FitFlop revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FitFlop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FitFlop Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, FitFlop implemented Microsoft Dynamics NAV as its core ERP Financial system. The deployment positioned Microsoft Dynamics NAV as the authoritative financial application for the UK retailer, centralizing accounting controls, financial posting and order-related accounting processes.
Microsoft Dynamics NAV was configured to deliver standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, fixed asset accounting and financial reporting. Configuration supported order-to-cash financial posting and inventory valuation workflows, with Excel used for batch data entry and reconciliations at a basic to good proficiency level.
The NAV implementation operated alongside a broader FitFlop technology stack, integrating with SAP Hybris for ecommerce, Cybersource and PayPal disputes for payment processing, Accertify for fraud screening, Conversocial for social customer engagement, RedEye Contour for marketing workflows and Zendesk for customer service operations. These connections enabled transactional synchronization between commerce, payments and customer support systems, allowing Microsoft Dynamics NAV to serve as the financial ledger for sales, refunds and payment dispute flows.
Operational scope covered finance, ecommerce order management, payments and customer service teams within FitFlop, with governance focused on standardized financial workflows and reconciliation processes. Staff familiarity with Excel and a readiness to learn were leveraged during configuration and rollouts to support data entry, cutover activities and ongoing financial controls.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 FitFlop implemented Cisco Webex Meetings in the Audio Video and Web Conferencing category as a web-embedded conferencing layer on its public website. The deployment surfaces Cisco Webex Meetings to external users through site-hosted meeting join flows, enabling browser-based audio and video connectivity for scheduled and ad hoc sessions.
Cisco Webex Meetings provides core functional capabilities typical of the Audio Video and Web Conferencing category, including browser join, native audio and video, screen sharing, meeting scheduling and join links, and meeting controls for moderators and participants. The Cisco Webex Meetings implementation is referenced directly on the FitFlop website and is used to deliver web-accessible conferencing experiences consistent with customer-facing meeting workflows.
Operational control for the deployment is aligned with Cisco Webex administrative controls to manage meeting policies, access permissions, and participant settings, while the web embedding centralizes external meeting access through the corporate site. This configuration positions FitFlop Cisco Webex Meetings Audio Video and Web Conferencing as the companys public-facing conferencing platform for web-based meeting access and remote collaboration.
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Collaboration | Collaboration |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 FitFlop implemented SAP Commerce Cloud (ex Hybris) to support its eCommerce operations. The deployment established a centralized commerce platform for the online storefront and customer-facing channels, positioning SAP Commerce Cloud (ex Hybris) as the primary application for catalog and storefront management within the company.
The implementation focused on core eCommerce capabilities typical of the category, including product catalog and merchandising configuration, storefront and checkout workflow configuration, and customer account management and order tracking capabilities. SAP Commerce Cloud (ex Hybris) was configured to manage product content and commerce-driven customer journeys, aligning platform configuration with retail merchandising and checkout requirements.
Operational integration included CRM and ticketing workflows, with explicit use of Zendesk alongside SAP Hybris for CRM management and customer service case handling. The commerce platform surfaced customer queries and escalations into Zendesk driven workflows, and social media community management responsibilities were routed into the same CRM processes to preserve context across channels.
Governance and operational ownership rested with customer service and CRM teams, who managed escalations, communicated written and verbal resolutions, and led social community responses. Team-level leadership structured escalation paths and ticketing handoffs between SAP Commerce Cloud (ex Hybris) commerce events and Zendesk case management to ensure consistent handling of customer issues across eCommerce and service functions.
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2015 | 2015 |
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Order Management | SCM |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at FitFlop
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by FitFlop Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD FitFlop Technographics
FitFlop is a Retail organization based in United Kingdom,
with around 300 employees and annual revenues of $35.0 million.
FitFlop operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Cisco Webex Meetings and SAP Commerce Cloud (ex Hybris),
covering areas like ERP Financial, Audio Video and Web Conferencing and eCommerce.
FitFlop has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Cisco Systems and SAP.
FitFlop recently adopted applications including
Medallia Kampyle in 2021, Google Cloud Platform (GCP) in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FitFlop’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FitFlop’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FitFlop technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.