Fleischerei Gluck Auf Borna Technographics
Fleischerei Gluck Auf Borna Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fleischerei Gluck Auf Borna and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 64 Fleischerei Gluck Auf Borna employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fleischerei Gluck Auf Borna has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, B2B.IQ Platform for Account Based Marketing in 2022, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fleischerei Gluck Auf Borna is running and its propensity to invest more and deepen its relationship with GumGum , B2B Media Group , The Adex or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fleischerei Gluck Auf Borna revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fleischerei Gluck Auf Borna intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fleischerei Gluck Auf Borna Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B2B Media Group | Legacy | B2B.IQ Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Fleischerei Gluck Auf Borna deployed B2B.IQ Platform as its Account Based Marketing application on its public website. The implementation is web focused, embedding the B2B.IQ Platform script to instrument visitor interactions and capture account level signals for a German retail firm with 64 employees and 7,000,000 in revenue.
The configuration emphasized Account Based Marketing capabilities native to B2B.IQ Platform, including visitor tracking, anonymous to known account resolution, segmentation, targeted content delivery, and campaign orchestration workflows. Implementation work centered on site level tagging and rule configuration inside the B2B.IQ Platform to translate web derived engagement into account segmentation and prioritized outreach lists.
Operational coverage spans marketing and commercial teams responsible for account based demand generation and sales engagement, with governance focused on web tag management, campaign workflow configuration, and regular monitoring of account engagement through the B2B.IQ Platform analytics and segmentation interfaces.
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Fleischerei Gluck Auf Borna
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Fleischerei Gluck Auf Borna Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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