AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Fleischerei Gluck Auf Borna Tech Stack and Enterprise Applications

AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
B2B Media Group Legacy B2B.IQ Platform Account Based Marketing CRM n/a 2022 2022
In 2022, Fleischerei Gluck Auf Borna deployed B2B.IQ Platform as its Account Based Marketing application on its public website. The implementation is web focused, embedding the B2B.IQ Platform script to instrument visitor interactions and capture account level signals for a German retail firm with 64 employees and 7,000,000 in revenue. The configuration emphasized Account Based Marketing capabilities native to B2B.IQ Platform, including visitor tracking, anonymous to known account resolution, segmentation, targeted content delivery, and campaign orchestration workflows. Implementation work centered on site level tagging and rule configuration inside the B2B.IQ Platform to translate web derived engagement into account segmentation and prioritized outreach lists. Operational coverage spans marketing and commercial teams responsible for account based demand generation and sales engagement, with governance focused on web tag management, campaign workflow configuration, and regular monitoring of account engagement through the B2B.IQ Platform analytics and segmentation interfaces.
Data Management Platform CRM 2019 2019
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Automation CRM 2022 2022
Tag Management CRM 2019 2019
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Usercentrics Legacy Usercentrics Consent Management Platform (CMP) Governance, Risk and Compliance TRM n/a 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2012 2012
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Fleischerei Gluck Auf Borna

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Fleischerei Gluck Auf Borna Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fleischerei Gluck Auf Borna IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fleischerei Gluck Auf Borna digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Fleischerei Gluck Auf Borna Technographics
Fleischerei Gluck Auf Borna is a Retail organization based in Germany, with around 64 employees and annual revenues of $7.0 million.
Fleischerei Gluck Auf Borna operates a diverse technology stack with applications such as GumGum, B2B.IQ Platform and Usercentrics Consent Management Platform (CMP), covering areas like Artificial Intelligence Marketing, Account Based Marketing and Governance, Risk and Compliance.
Fleischerei Gluck Auf Borna has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GumGum, B2B Media Group and Usercentrics.
Fleischerei Gluck Auf Borna recently adopted applications including B2B.IQ Platform in 2022, Xandr Invest (ex AppNexus DSP) in 2022 and The Trade Desk in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fleischerei Gluck Auf Borna’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Fleischerei Gluck Auf Borna’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fleischerei Gluck Auf Borna technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.