AI Buyer Insights:

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

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● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

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● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

Fleischerei Gluck Auf Borna
Location
Robmarktsche Str. 30,
Borna, 4552,
Germany
Website
https://www.fleischerei.de/
Phone
n/a
Artw industry
Retail
Employee
Revenue

Fleischerei Gluck Auf Borna Technographics

Fleischerei Gluck Auf Borna Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Fleischerei Gluck Auf Borna and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 64 Fleischerei Gluck Auf Borna employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Fleischerei Gluck Auf Borna has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, B2B.IQ Platform for Account Based Marketing in 2022, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Fleischerei Gluck Auf Borna is running and its propensity to invest more and deepen its relationship with GumGum , B2B Media Group , The Adex or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Fleischerei Gluck Auf Borna revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fleischerei Gluck Auf Borna intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Fleischerei Gluck Auf Borna Tech Stack and Enterprise Applications

Fleischerei Gluck Auf Borna AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2021 2021
In 2021, Fleischerei Gluck Auf Borna deployed GumGum on its website. The implementation uses GumGum, an Artificial Intelligence Marketing application, to provide on-page contextual intelligence and audience inference for the retailer's German site. Configuration centers on embedding GumGum into the customer-facing website to surface contextually matched creative and to derive content-level signals from page text and imagery. Functional emphasis aligns with typical Artificial Intelligence Marketing capability sets, including contextual ad placement, semantic relevance scoring for creative selection, and on-site audience inference to support personalized content delivery. Operational coverage is limited to the company website in Germany and impacts marketing and eCommerce related functions, including campaign delivery and site-level customer engagement workflows. The integration is implemented as a website-level deployment that funnels contextual signals into the retailer's existing digital marketing processes. Governance and control are positioned within the marketing and web operations remit, with campaign configuration and contextual parameter tuning handled by internal teams. Rollout is focused on the single public site rather than a multi-property program, and ongoing management emphasizes campaign configuration and relevance tuning rather than systems consolidation.
Fleischerei Gluck Auf Borna CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
B2B Media Group Legacy B2B.IQ Platform Account Based Marketing CRM n/a 2022 2022
In 2022, Fleischerei Gluck Auf Borna deployed B2B.IQ Platform as its Account Based Marketing application on its public website. The implementation is web focused, embedding the B2B.IQ Platform script to instrument visitor interactions and capture account level signals for a German retail firm with 64 employees and 7,000,000 in revenue. The configuration emphasized Account Based Marketing capabilities native to B2B.IQ Platform, including visitor tracking, anonymous to known account resolution, segmentation, targeted content delivery, and campaign orchestration workflows. Implementation work centered on site level tagging and rule configuration inside the B2B.IQ Platform to translate web derived engagement into account segmentation and prioritized outreach lists. Operational coverage spans marketing and commercial teams responsible for account based demand generation and sales engagement, with governance focused on web tag management, campaign workflow configuration, and regular monitoring of account engagement through the B2B.IQ Platform analytics and segmentation interfaces.
Data Management Platform CRM 2019 2019
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Automation CRM 2022 2022
Tag Management CRM 2019 2019
Fleischerei Gluck Auf Borna TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Usercentrics Legacy Usercentrics Consent Management Platform (CMP) Governance, Risk and Compliance TRM n/a 2020 2020
In 2020, Fleischerei Gluck Auf Borna deployed Usercentrics Consent Management Platform (CMP) on its public website as part of its Governance, Risk and Compliance tooling. The implementation establishes cookie consent capture, a site-wide consent banner, and consent recordkeeping consistent with consent management platform functionality. The deployment addresses web-level tracking control and preference management for site visitors. Usercentrics Consent Management Platform (CMP) was configured to surface consent categories and to centralize consent signals for marketing and legal stakeholders, enabling structured consent workflows and preference persistence across sessions. The configuration emphasizes website script control and consent logging, aligning web analytics and personalization controls with privacy governance needs. Operational scope is the customer-facing website, with direct impact on marketing and compliance processes.
Fleischerei Gluck Auf Borna PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2012 2012
Fleischerei Gluck Auf Borna IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Fleischerei Gluck Auf Borna

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Apps Being Evaluated by Fleischerei Gluck Auf Borna Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fleischerei Gluck Auf Borna IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fleischerei Gluck Auf Borna digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Fleischerei Gluck Auf Borna Technographics
Fleischerei Gluck Auf Borna is a Retail organization based in Germany, with around 64 employees and annual revenues of $7.0 million.
Fleischerei Gluck Auf Borna operates a diverse technology stack with applications such as GumGum, B2B.IQ Platform and Usercentrics Consent Management Platform (CMP), covering areas like Artificial Intelligence Marketing, Account Based Marketing and Governance, Risk and Compliance.
Fleischerei Gluck Auf Borna has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GumGum, B2B Media Group and Usercentrics.
Fleischerei Gluck Auf Borna recently adopted applications including B2B.IQ Platform in 2022, Xandr Invest (ex AppNexus DSP) in 2022 and The Trade Desk in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fleischerei Gluck Auf Borna’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Fleischerei Gluck Auf Borna’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fleischerei Gluck Auf Borna technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.