Follow Your Heart
9201 Owensmouth Ave,
Chatsworth, 91311, CA,
United States
Chatsworth, 91311, CA,
United States
1 888-394-3949
Consumer Packaged Goods
Follow Your Heart Technographics
Follow Your Heart Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Follow Your Heart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Follow Your Heart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Follow Your Heart has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2013, Rocket.chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Follow Your Heart is running and its propensity to invest more and deepen its relationship with Microsoft , Rocket.chat , Algolia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Follow Your Heart revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Follow Your Heart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Follow Your Heart Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | Western Computer | 2013 | 2013 |
In 2013, Follow Your Heart implemented Microsoft Dynamics NAV as its ERP Financial system to support accounting and core finance processes across its business. The implementation encompassed the company and its solar-powered manufacturing facility Earth Island, whose products are distributed to 18,000 grocery stores and 23 countries worldwide, establishing Microsoft Dynamics NAV as the finance backbone for manufacturing and commercial operations.
Western Computer reimplemented Microsoft Dynamics NAV 2016 for the organization, delivering tailored services, implementation service, ongoing support, and training to a technically savvy internal ERP team. Configuration work emphasized minimizing out-of-pocket customizations, a stated priority, and the project scope included enhanced reporting capabilities that were later added to provide broader business insight.
Operational coverage focused on accounting and enterprise reporting, with the Director of Accounting confirming that Microsoft Dynamics NAV fulfilled requirements without additional custom development. The Western Computer engagement included knowledge transfer and hands-on training, enabling Follow Your Heart staff to replicate processes and maintain the environment with limited external dependency.
The implementation resulted in explicit outcomes reported by the customer, including a stated project savings of $100,000 and a 99% utilization rate of NAV 2016, and those savings were partially reinvested to add enhanced reporting functionality. Governance shifts emphasized internal ownership of ERP operations, supported by Western Computer’s tailored guidance and ongoing support.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Follow Your Heart deployed Rocket.chat as a website conversational layer to support customer interactions on its consumer-facing site. The implementation uses Rocket.chat to deliver Chatbots and Conversational AI functionality, embedding a web chat interface for asynchronous messaging and live agent sessions while surfacing automated conversational workflows to handle common consumer inquiries.
The configuration emphasizes site-level deployment and agent-facing routing, with Rocket.chat configured for web widget embedding, session escalation to live agents, and conversational scripting to standardize responses across the customer support and e-commerce functions. Governance focused on chat moderation and agent triage workflows to operationalize message routing and response ownership within Follow Your Heart’s support organization, and Rocket.chat is referenced as the live conversational platform running on the company website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Follow Your Heart implemented Microsoft 365 to support Collaboration across its organization. The cloud-hosted Microsoft 365 deployment covers the United States based consumer packaged goods company and its approximately 110 employees, providing a unified collaboration platform for core business activities.
The implementation of Microsoft 365 included standard Collaboration capabilities such as hosted email and calendaring, document management and intranet capabilities, file synchronization for endpoint access, and team chat and meeting functionality. Microsoft 365 was configured to deliver browser and client access to Office applications, central document libraries, and shared team workspaces to streamline content creation and cross-functional collaboration.
Public site references indicate Microsoft 365 assets are present on the company website, aligning the external presence with internal collaboration tooling. Operational coverage extended to marketing, operations, customer service and corporate administrative functions, where Microsoft 365 served as the primary Collaboration platform for communication, file sharing and meeting coordination.
Governance was implemented at the tenant level with centralized user provisioning, access controls and policy enforcement to manage collaboration workflows and content access. The deployment reflects a cloud tenant architecture that unifies email, content services and team collaboration through Microsoft 365.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Follow Your Heart
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Follow Your Heart Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Follow Your Heart Technographics
Follow Your Heart is a Consumer Packaged Goods organization based in United States,
with around 110 employees and annual revenues of $12.0 million.
Follow Your Heart operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Rocket.chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Follow Your Heart has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Rocket.chat.
Follow Your Heart recently adopted applications including
Salesforce Marketing Cloud in 2021, Salesforce Sales Cloud in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Follow Your Heart’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Follow Your Heart’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Follow Your Heart technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.